Xponential Fitness has offloaded two more of its brands – indoor cycling concept, CycleBar and boxing brand, Rumble, which it bought in 2021, with both being snapped up by Extraordinary Brands on terms that have not been disclosed.

They join Extraordinary Brands' growing portfolio of franchises, which includes Neighbourhood Barre, Purvelo Cycle and personalised group fitness training concept, Eat the Frog Fitness.

Formed in 2022, the company is aiming to create "a family of fitness franchises and health and wellness brands that leave a lasting impact".

Outgoing Xponential Fitness CEO, Mark King, says the sale of the two brands is consistent with plans laid out at its recent Investor Day in New York. “We will focus our time and capital on the brands that drive profitability, both today and also in the longer term,” he said. “We're committed to putting our franchisees first, while enhancing our operations, growth and member experience.”

Xponential, which has locations in 49 US states and 30 additional countries, is now down to six brands from the 10 it was holding at the end of 2023. The remaining concepts are Pure Barre, YogaSix, StretchLab, Club Pilates, functional training concept, BFT and metabolic health company, Lindora.

A partnership with Kinrgy was not continued and it has also dumped Row House, running concept Stride and AKT.

The last few years have been turbulent for Xponential. A US government investigation has recently been closed, however a separate investigation by the US Attorney’s Office in California is still ongoing.

Founder, Anthony Geisler departed in the wake of these allegations and is now back in the market with another boutique franchise business, Sequel Brands with a posse of Xponential talent, including Sarah Luna.

Last year’s net losses were US$98.7 million and CEO, Mark King, is retiring on health grounds. However, he claims progress is being made, how much will be revealed next week when the second quarter financial results are released.