Xponential Fitness is launching its digital platform, Xponential+, on all LG Electronics Smart TVs globally.

Described as a landmark deal, the partnership means that Xponential+ app's live and on-demand classes will be available in more than 250 countries through the LG Content Store.

Xponential+ was launched in May 2022 and its programming features the franchised fitness giant's family of brands – including Club Pilates, Pure Barre, CycleBar, StretchLab, YogaSix, Row House, AKT, STRIDE Fitness, Rumble Boxing and BFT.

Classes range between 10 and 45 minutes and are designed from beginner to advanced levels – with new content being uploaded daily.

The move is part of Xponential’s efforts to utilise and expand B2B partnerships in order to grow the reach of each brand in the portfolio – while driving consumer leads to franchisees through new channels.

Garrett Marshall, president of fitness streaming for Xponential Fitness, said: “As consumers seek out creative and convenient ways to stay active and healthy, Xponential+ is at the forefront of providing an exceptional omni-channel user experience.

"By partnering with LG Smart TVs, we're revolutionising the way people access premium studio workout classes, making it easier and more affordable than ever before to prioritize their fitness journey from the comfort of their own homes."

Xponential+ will be made available on all 4K and 8K LG Smart TV models from 2018 to 2023 running webOS 4.0 to webOS 2023.

Jung Sung-hyun, head of HE content service division at LG, said: "“LG is committed to offering a diverse range of fitness services through its expanding webOS ecosystem.

“Through partnerships with leading fitness brands, such as Xponential, the company will bring its customers the in-studio experience on the big screen, helping them achieve their fitness goals and maintain a healthy lifestyle while at home.”