Swimming equipment supplier Zoggs has announced the appointment of renowned endurance athlete Adam ‘Ocean’ Walker as its open water / triathlon swimming ambassador.

Walker hit the headlines earlier this year when he became the first Briton to complete the Oceans7 - known as the toughest seven ocean swims on the planet. He completed the feat on 6 August when he swam across the North Channel from Northern Ireland to the west coast of Scotland wearing full Zoggs kit in a time of 10 hours and 45 minutes.

This was the last of his gruelling ocean challenges, a group of seven long distance swims scattered across the world. Walker's task saw him conquer: the Cook Strait, the Molokai Channel, the English Channel, the Catalina Channel, the Tsugaru Strait and the Strait of Gibraltar.

On his new role, Walker said: “It’s great to be working with Zoggs in an official capacity having been a big fan of their kit, especially the Zoggs Predator Flex range of swimming goggles, which I’ve used for all 7 swims. Working with Zoggs can only help raise the profile of open water swimming and I look forward to collaborating with them at forthcoming events and product launches.”

Walker will work with Zoggs at the forthcoming 220 Triathlon Show at Sandown Park in Surrey (27 February to 1 March 2015) and at the Swim Expo at Event City in Manchester (20 to 22 March 2015), where he will be demonstrating his unique swimming technique and coaching in an Endless Pool. Walker will also play a key role in the launch of Zoggs' latest swimming goggle that will be unveiled at both shows, having tried and tested them during his seventh ocean swim.

“When selecting an ambassador for Open Water and Triathlon swimming Adam was an obvious candidate," said David Annand, Zoggs UK marketing and PR manager.

"We have known Adam since the beginning of his swims and have happily provided him with the necessary kit to complete all 7 Oceans. He has an inspiring story to tell and will be a tremendous role model to all of those taking part in Open Water swimming.”