European spa and wellness consultancy bbspa_Group has ventured into the UK market and launched bbspa_UK in collaboration with award-winning spa consultant Kirsty MacCormick.

The expansion marks a significant milestone for bbspa as it continues to grow its global presence in the spa and wellness industry.

MacCormick, boasting more than 30 years of experience in providing spa and consulting services to the hospitality and resort industry, will lead bbspa_UK as CEO.

The launch of bbspa_UK comes on the heels of bbspa's recent expansions into other key markets. In 2021, the consultancy firm established bbspa_France in partnership with Ghislain Waeyaert, followed by the launch of bbspa_Asia in Singapore in 2022.

These strategic moves reflect bbspa's ambition to extend its reach globally and provide clients with comprehensive spa and wellness solutions across different regions.

Growing presence

Founded more than 30 years ago by spa industry veterans Gabriella Francia and Régis Boudon-Doris, bbspa's portfolio includes more than 43 projects worldwide. Its services include consulting, engineering and building and construction solutions for spa and wellness projects.

Boudon-Doris expressed his excitement about the UK expansion and his confidence in MacCormick's leadership, saying: “It’s great to see such a strong, collaborative spirit driving the expansion of bbspa.

“With Kirsty’s expertise and passion, bbspa will continue to set new standards and achieve remarkable milestones in the spa and wellness industry.”

In a statement, MacCormick shared her enthusiasm about co-founding bbspa_UK, emphasising the synergies between her and her colleagues' expertise.

Waeyaert echoed MacCormick's sentiments, saying that the collaborative effort between bbspa's offices in France, the UK and Italy provides clients with unparalleled service and support on a global scale.

He added: "This collaboration allows bbspa to extend our reach to different global regions and provide our clients with a highly experienced international team."