Job search
Job Search
Latest news
More news: (showing 1 - 20 of 13973)           
UK only International

Small financial rewards no incentive for people to go to the gym, says study

By Matthew Campelli    07 Aug 2017
14 per cent of all participants stopped going to the gym after a week / Shutterstock

Offering people small monetary incentives to go to the gym does not work, according to a new study.

An investigation carried out by Case Western Reserve University found that there was no difference between two groups of gym goers offered different small financial incentives to continue their exercise programme.

For visiting the the gym nine times over a six-week period, participants were offered a US$30 (£23, €25) Amazon gift card, a prize item or a US$60 (£46, €51) Amazon gift card, while a control group were offered a US$30 gift card no matter how often they visited.

While incentivised participants showed a slight increase in gym visitation during the sixth and final week, they only made 0.14 more visits per week than those promised no reward at all.

The group promised the US$60 gift card also did not visit the gym more than those offered the US$30 card or prize.

After the first week of the study, 14 per cent of all participants did not visit the gym again.

“Maybe the internal motivation that gets a person to start a gym membership is unrelated to what drives them to earn financial incentives. What’s clear was there was no complementarity in lumping these two motivations together,” said study co-author Mariana Carrera.

gym  fitness  incentives  research  Case Western Reserve University  Mariana Carrera  motivation 
Sign up for FREE ezines

Company profile

Company profile: Elevate
The UK's largest annual trade event dedicated to physical activity, health, and performance
View full profile >
More company profiles

Featured Supplier

Elevate 2026 to mark 10-year anniversary with biggest ever waterfront drinks reception
Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.
View full details >
More featured suppliers

Property & Tenders

Location: Stratford, East London.
Company: Lee Valley Regional Park Authority
Location: Y Felinheli, LL56 4QN
Company: Newmark
Location: Newhaven, Sussex
Company: EiA Real Estate
Location: Tutbury Castle, Staffordshire
Company: Savills
Location: Oxford
Company: University of Oxford
More properties & tenders

Diary dates

22-23 Jun 2026
WX Wakefield , Wakefield, United Kingdom
21-24 Sep 2026
The Langham Huntington Pasadena , Pasadena, United States
06-08 Oct 2026
Messe Stuttgart, Stuttgart, Germany
22-22 Oct 2026
QEII Conference Centre, London
More diary dates