France-based Core Motion Group (CMG) has launched a new club under its CMG Sports Club brand in Paris, France. The 3,000sq m ONE Saint-Lazare club opened its doors on 28 April and is described as a new concept by Benoit Mazerat, CMG’s director for business development.

“The Saint-Lazare site has been designed as a ‘sports hub’ – the first of its kind in Paris – and brings together three elements: a fitness club, boutique exercise studios and a juice bar,” he told Health Club Management.

“Spread across six floors, there are two group exercise studios offering 120 classes a week, a huge CV area – including a freestyle track with synthetic grass – and two freestyle areas with kettlebells, ropes, TRX and sandbags.”

Equipment has been supplied by Life Fitness and Eleiko, and CMG has partnered with Detox Delight for the juice bar element. CMG has set a target of having 5,000 members within two years, with the target market being young urbanites.

“Our core target is the 25 to 40-year age bracket, but the boutique studio offering is designed to also appeal to millennials,” Mazaret adds.

The Saint-Lazare club, located in the trendy Batignolles district and a five-minute walk from one of the largest train stations in Europe, is CMG’s 23rd club in Paris. The company plans to open one new club a year and aims to reach 30 clubs by 2022.