£2.5m expansion for DL Kids concept
David Lloyd Leisure (DLL) has unveiled plans for a major £2.5m expansion of its DL Kids concept across the UK and Europe this year, following its successful January 2010 launch.
Purpose-built DL Kids facilities - offering sporting and educational programmes for young people - will open at David Lloyd Finchley, London, and Beckenham, Kent, in December. The new sites are to include a mini sports hall; multi-purpose studios; interactive classrooms; a DL Kids café; and child-orientated bathrooms.
David Lloyd Raynes Park houses the first DL Kids facility, while a new location launched in April 2011. A DL Kids-branded site will also open in Barcelona, Spain, in September. A pipeline of sites earmarked to roll-out the concept will commence in Hampton in early next year, with select DLL clubs to benefit from the expansion strategy in the coming 12 months.
DLL chief executive Scott Lloyd said: "DL Kids provides children with the opportunity to get active, focusing on education and fun participation within state-of-the-art facilities which benefit the family as a whole. "The success of our pilot DL Kids facilities in Raynes Park and in Leeds is encouraging and we believe DL Kids has the capability to be a scalable branded format with roll out potential in both the UK and international markets."
Details: www.davidlloyd.co.uk
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