Functional equipment specialist Absolute Performance has seen a huge growth in the number of facilities wanting customised branding, says managing director Tony Buchanan. As a result, the company has placed even more focus on its ability to deliver this to a high standard, with the most recent installation being the England Rugby high performance training centre.

At this newly installed centre, dumbbells carry the England rose, plates and plyoboxes are all branded with ‘England Rugby’, and machines such as benches and power racks are red and white.

“When it comes to bespoke branding, really anything can be done, from dumbbells and plyoboxes to turf for sled runs and functional zone flooring, which can carry a brand name, colour scheme and even messaging,” says Buchanan.