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Active IQ elevates industry standards with new Quality Charter

By Megan Whitby    10 Mar 2025
The Quality Charter establishes fundamental principles that underpin Active IQ’s dedication to raising industry standards / Shutterstock/PeopleImages.com - Yuri A

Active IQ, the UK's leading Ofqual-recognised awarding organisation for the physical activity sector, has introduced its 2025 Quality Charter, reinforcing its commitment to excellence in education and training.

2025 Quality Charter

Setting out a clear framework for professional and ethical standards, the Charter ensures consistency and integrity across all providers delivering Active IQ qualifications.

Lisa Skelton, head of business development at Active IQ, said: “Active IQ isn’t just another awarding body; it’s a benchmark of excellence.

“Our qualifications are designed to meet industry needs while upholding the highest ethical and professional standards.

“The newly launched Active IQ Quality Charter ensures that approved training providers maintain these standards, helping learners and professionals gain real credibility in the sector and beyond.”

The Charter establishes fundamental principles that underpin Active IQ’s dedication to raising industry standards. It mandates a commitment to promoting and upholding the following key areas:

• Ethical standards and integrity.
• Professional competence and behaviour.
• Professional status.
• Health, safety, education and training.
• Marketing, publicity and fair trading.
• Learners as customers.

For those looking to enhance their career, choosing a qualification backed by Active IQ gives you a distinct advantage. Whether you’re working in a gym, running your own fitness business or delivering educational programmes, an Active IQ qualification ensures you can stand out to employers, gain client trust, stay ahead of industry changes and have access to top-tier education and training.

Active IQ-approved centres looking to showcase their commitment to excellence can now request a Quality Charter badge and highlight their high standards in training and assessment.

To learn more visit Active IQ’s official website.

Active IQ 
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