Panatta, a fitness and bodybuilding brand that has been in business for more than six decades, was the star of the RIMINI WELLNESS 2023 event held on 1-4 June in Rimini, Italy.

The company had a unique presence with more than 2,400sq m of space spread across multiple exhibition areas dedicated to fitness, lifestyle, bodybuilding, powerlifting and training.

An institutional booth of 400sq m presented new products including the top of the line RossoPuro RUN, new plate-loaded equipment from the Free Weight Special Line and the fantastic Fit Evo Arm circuit training.

As in previous years, the company demonstrated great product innovation and creativity, which was appreciated not only by industry professionals but also by the thousands of training enthusiasts at the event.

The Panatta muscle gym was a 250sq m open gym equipped with Panatta Free Weight Special machines. A true paradise for all athletes and training enthusiasts.

During the fair, Panatta also organised many events and had the presence of internationally renowned athletes and influencers:

PANATTA RIMINI CONTEST | BODYBUILDING: Italian amateur bodybuilding competition organized by IFBB ITALY. The prize money made available was €30,000, the highest of all international competitions dedicated to non-professionals.

PANATTA RIMINI CONTEST | POWERLIFTING: International competition open to powerlifters of all federations.

PANATTA ACADEMY: Three days of training that provided an in-depth look at the science, practice and passion of bodybuilding with internationally renowned speakers.

PANATTA SHOWCASE: A round table to discuss the past, present and future of bodybuilding and powerlifting with an exceptional panel:

• Big Ramy – 2x Mr Olympia & Panatta Brand Ambassador

• William Bonac – 3x Arnold Classic Champ, 2019 Mr Olympia Runner-up, Panatta Brand Ambassador

• Sergio Oliva Jr. - NY Pro Champ, 2x Arnold Classic Best Poser Victory & Panatta Brand Ambassador

• Rich Gaspari – 3x Mr Olympia Runner-up & IFBB Hall of Famer, Arnold Classic Winner (1989)

• Zahir Khudayarov – Powerlifting Legend: All-Time World Records 1,112.5kg total (Squat 480kg, Bench Press 280kg, Deadlift 390kg)

Panatta today is an international brand and regular at the most important trade shows in the industry.

The next events where the company will be Golden Sponsor will be Dubai Pro on 23-24 September and Dubai Muscle Show on 24-26 November 2023.