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Froch becomes Lonsdale ambassador

By Mark Edmonds    04 Nov 2009

Boxing equipment and apparel brand Lonsdale has signed WBC Super-Middleweight champion Carl Froch as a brand ambassador.

As part of the deal, Froch is to fight in Lonsdale gloves and apparel, the first of which was his points-decision victory last month to retain his title.

Froch is part of a 'Super-Six' tournament involving six Super-Middleweights to crown an undisputed champion.

Sunny Singh, sponsorship manager for Lonsdale says: "The team at Lonsdale look forward to supporting Carl as he establishes himself as the best of the best at Super-Middleweight level."

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