Job search
Job Search
Latest sports product news
More product news: (showing 1 - 20 of 979)           

Gympass bridges the gap between boutique studios and corporate members

By Lauren Heath-Jones    20 May 2019
Gympass works with boutique studios to offer corporate memberships

There is no doubt that the boutique studio market is expanding rapidly. London is leading the way, with the 2018 London Boutique Studio Report showing that the market grew in value by 281 per cent in the last five years alone. There are 278 boutique studios across London, offering over 15k classes each week. One area of growth that is largely untapped, however, is corporate membership, with many boutiques citing lack of time or skills to break into this lucrative area.

Gympass, a leader in corporate fitness sales, is changing that. Holding partnerships with some of the UK’s biggest companies, including Tesco, Aviva and Santander, they are perfectly positioned to increase attendance from a large number of corporate members at boutique studios.

Boutiques appeal to those looking beyond the standard gym environment, providing a high-end, bespoke approach to fitness. Previously they have not been readily available to individuals through corporate benefit packages, which tend to offer access to the more traditional operators. By opening the dialogue between businesses and boutiques, Gympass is successfully helping to raise footfall in boutiques from its corporate partners.

Working in tandem with operators to ensure incremental revenue and growth, Gympass ensures that boutiques will receive market value for each corporate member attending their facility. In studies across all of the Gympass partners, they found that at least 80 per cent of users were new to those facilities.

Gympass has also taken care to develop technology that integrates with leading studio booking systems, such as MindBody, meaning its members can seamlessly book into boutique classes and enjoy quick, easy access to the session of their choice.

“Our brand is built on the premise of defeating inactivity by bringing together operators and corporates in a mutually beneficial relationship where both can thrive,” says Eamon Lloyd, director of Partnerships for UK&IE at Gympass.

“As an industry, we are focused on encouraging the inactive to start exercising, breaking down barriers to participation. There is a huge untapped market out there and we see boutique fitness playing an important part in enticing more people toward a healthy lifestyle. Through our wide network offering of boutique studios, we can help individuals find an activity they love, adding value to corporate partnerships, boosting business for the boutiques and succeeding in our mission to multiply the number of active employees in our corporate clients.”

Sign up for FREE ezines
Related news
Sports jobs


Everyone Active
Salary: Competitive salary
Location: Winchester, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Wellington, UK

Y Club Leisure Centre Manager

Y Club
Salary: £30,000
Location: Manchester, UK

Exercise Referral Instructor

Everyone Active
Salary: Competitive
Location: Stroud, UK

Active Communities Manager

Everyone Active
Salary: Competitive
Location: Gainsborough, UK

Active communities manager

Everyone Active
Salary: Excellent salary plus benefits
Location: Bedworth, UK

Operations Manager

Everyone Active
Salary: Competitive
Location: Sutton-in-Ashfield, UK

General Manager

Everyone Active
Salary: Excellent salary plus benefits
Location: Sutton-in-Ashfield, UK


Everyone Active
Salary: Competitive salary
Location: London, UK
recruiting with sports management

Duty Manager (Wet)

Everyone Active
Salary: Competitive salary
Location: London, UK

Sports Centre Manager

Oundle School
Salary: £40,000 – £45,000
Location: Northamptonshire, UK

Membership Experience Team Member

Salary: £8.72 per hour + Commission
Location: Stoke-on-Trent, Staffordshire, UK

Assistant Manager

Coach Gyms
Salary: £20K Basic circa
Location: Leeds, UK

Membership Experience Team Member

Salary: £8.35 per hour + Bonus
Location: St Helens, Merseyside, UK

Membership Experience Team Member

Salary: Competitive
Location: Rugby, UK
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

Art of Cryo
Art of cryo, the premium cryotherapy chamber manufacturer, offers its customers offers its customers a complete, reliable and effective solution for operators and results for guests. Experts in whole-body cryo solutions including cryo chambers, whole body cryo treatment software, certified courses to become a “whole body cryo operator” and “whole body cryo expert” and a monthly newsletter highlighting new studies. Imagine: in just seconds, you could be on your way to a clear mind.
Visit website
More videos

Company profile

Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and services in the wellness and fitness industry.
View full profile >
More company profiles

Featured Supplier

Core Health & Fitness announces partnership with Énergie Fitness Iberia
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the roll- out of all projected clubs with Énergie Fitness Iberia over the next seven years.
View full details >
More featured suppliers

Property & Tenders

More properties & tenders

Diary dates

03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
12 Jun 2021
Worldwide, Various
13-14 Jun 2021
16-17 Jun 2021
ExCeL London, London, United Kingdom
More diary dates