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Innovative hydration for gyms

By Jane Kitchen    18 Sep 2017
Founder and managing director Ian Webb has more than a decade’s experience in workplace hydration solutions

Surrey-based startup The Vitapure Drinks Company is launching its Vitastream Drink Station at BodyPower’s BP Fitness Trade Show at the NEC in September.

Founder and managing director Ian Webb has more than a decade’s experience in workplace hydration solutions, and with water systems now an established part of most public and private locations, Webb identified the need for something more appealing than just water.

“Water is accepted by most people as the most refreshing way to keep hydrated and quench your thirst; however, it can be – dare I say it – a bit boring and un-exciting,” said Webb. “Hence my search for a system which could supply flavoured water in a cost-effective, convenient and most importantly, healthy way.”

Webb’s research took him all over Europe until he found a German manufacturer who ticked all the boxes.

“Having been involved in the industry for many years, I knew what I wanted: a reliable, high-quality dispense system combined with zero sugar, low-calorie and delicious fruit-flavoured drinks,” said Webb.

The product has been established in Germany for ten years, and is now being rolled out throughout Europe, with The Vitapure Drinks Company selected to introduce it to the UK market.

“I was delighted to be awarded the lucrative UK market for the system, as we have the largest number of gyms in Europe here,” said Webb.

Together with the manufacturer, they formed a team to come up with the subscription-based payment system for gyms and health clubs.

Owners or manufacturers installing a Vitastream Drink Station provide their members with a convenient, tangible and healthy benefit, while generating substantial and sustainable additional income. The unit also contributes to a positive environmental message, reducing carbon footprint by eliminating the need for packaged drinks.

Paying a low monthly subscription – which can often be part of general membership – gym and health club members save money when compared what they’d spend on bottled or canned drinks, and they also have access to limitless great-tasting drinks and have no need to carry cash.

“The beauty of this unique hydration concept is that it helps gym members achieve their fitness goals, and rewards the forward-thinking gyms with additional revenue,” said Webb. “I love working alongside gym owners and managers to not only improve their bottom line, but also help their customers become more hydrated with delicious flavoured water. It’s a win-win.”

The Vitastream Drink Station has a small footprint at less than one square metre, and needs only a power supply, water supply and internet connection – with which stock levels can be monitored and problems solved, remotely. The base of the unit can be fully branded, as can the graphics and movies on the touch-screen – which can also be used to display additional information.

Visit BodyPower’s BP Fitness Trade Show at the NEC in September to see the Vitastream Drink Station in action! Stand #H78.

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