Leading customer insight provider for the active leisure sector, Leisure-net has launched sales-Focus, a unique set of tools to manage, monitor and measure results from the membership enquiry stage through to the sale.

The online service aims to speed up operator lead response times, as well as increasing conversions.

“We know the faster staff respond to enquirers, the more likely they are to convert to members, and responding to online enquiries within 15 minutes resulted in a 70 percent conversion rate at Queen's Park Sports Centre,” said Mike Hill, director of Leisure-net.

“The sales-Focus tool will interact with leads via purposeful mailings, such as calls to action for special offers or membership sales, call/email backs to follow up with prospects and appointment reminders, ultimately shortening the sales cycle and giving operators a greater chance of converting enquiries into members.”

sales-Focus provides clear and hierarchical reporting levels from the person making the sale, to site, contract, region and entire group, as well as working as one complete system for both online and face to face enquiries.

Online enquiries are automatically directed to the sales team, who in turn allocate and record their tasks and actions. Face to face, telephone and social media enquiries can also be added to the system.

The reporting dashboard provides live data, such as sales enquiries in the pipeline and source of enquiry, as well as speed of response, together with the ability to measure return on investment from marketing spend.