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MoveGB asks what is bad profit and how do we avoid it?

By Kate Corney    28 Jun 2016

You might think that there is no such thing as bad profit - after all, profit is the lifeblood of any business, right?

Research by Fred Reichheld, loyalty expert and the creator of the now famous Net Promoter Score, states that customers who are subject to bad profits models, "buy less, demoralise frontline employees with complaints and demands [and] gripe to friends, relatives, colleagues, acquaintances.”

What are bad profits? Does your business rely on them? How have bad profit models impacted growth in our industry to enable new disruptive models to enter, thereby making it harder for the traditional operators to compete?

MoveGB looks at this topic in detail.

Click here to read more.

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