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MoveGB asks what is bad profit and how do we avoid it?
By Kate Corney 28 Jun 2016
You might think that there is no such thing as bad profit - after all, profit is the lifeblood of any business, right?
Research by Fred Reichheld, loyalty expert and the creator of the now famous Net Promoter Score, states that customers who are subject to bad profits models, "buy less, demoralise frontline employees with complaints and demands [and] gripe to friends, relatives, colleagues, acquaintances.”
What are bad profits? Does your business rely on them? How have bad profit models impacted growth in our industry to enable new disruptive models to enter, thereby making it harder for the traditional operators to compete?
MoveGB looks at this topic in detail.
Click here to read more.
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MoveGB
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes!
Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.
Address
124 Walcot Street, Bath, BA1 5BG UK Telephone +44 (0)345 519 6626 Website www.movegb.com/partners
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