EZ-Runner has introduced new functionality to its club management software.

New features include Campaign Manager, which allows health club operators to create and automatically run marketing, retention and promotional campaigns through the use of a simple wizard.

It takes the stress out of running campaigns: no need to spend hours each day running reports or sending out emails and texts.

Just tell Campaign Manager what you want to achieve, programme in the criteria by which you'll judge the campaign's success, and then sit back and monitor the results.

The system will also allow you to identify and follow-up with those who weren't persuaded by the campaign. There's also the chance to go paperless thanks to ongoing enhancements.

Signature pads can be used in-club, for example - to sign documents such as pre-exercise questionnaires and membership forms - while online solutions mean members can be processed and managed through your website, from joining online to booking classes.