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New season pass system launched

By Sarah Todd    07 Jun 2010

UK-based ticketing systems company RefTech Services has announced a new season pass system aimed at organisations needing passes that can be accurately and easily managed over several sites.

The system is being launched as Member Reference and enables an operator to issue a season pass at one location and, within seconds, to have it valid at all other locations owned by the operator, no matter where those locations are.

The system relies on the most basic of internet connections to synchronise data to a distributed database.

It can be linked to the Microsoft CRM programme to provide marketing functions and includes a suite of reports to show usage patterns.

Member Reference can be used across an attractions estate, even to overseas locations, provided there's an internet connection at each point.

Once a season pass has been issued, it will be valid across all the attractions nominated by the operator. This means that the pass can be used immediately after issue, without the need for manual cross referencing.

Andy Povey, RefTech's business development manager, ticketing, said: "The point is that an individual can be issued with a season pass and they'll be able to use it immediately. There's no sending of forms to a central unit or time consuming updating of local systems.

"From the operator's point of view, they just issue the pass and it works across the whole estate. The system demonstrates the type of change that RefTech is bringing to the ticketing market - distributed, customer focused application of technology without the need for massively complex and expensive IT networks."

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