When asked about their operational breakeven point, nine out of 10 club managers are left without a solid answer. When ROI enters the conversation, the discomfort grows.

The real question isn’t what the number is – it’s how you got there.

For instance, if your breakeven point is 1,000 members, here’s what you should really be asking yourself:

1. How realistic and healthy is this target?
2. How quickly can it be achieved without compromising customer experience?

While one-third of gyms benefit from the security of a franchise, most independent gyms face a much tougher challenge. Without external support, they’re left navigating a complex industry landscape on their own.

Recognising a gap in the market, with more than 40 years of combined experience, Cristian Weijmans and Ali Assaf founded Reach – Business Growth Partners in 2022. They identified a major need for experienced consultants to help gym owners thrive. The fitness industry, still in its early stages, is rapidly evolving, and reliable consultancy is scarce.

“We saw firsthand how many gym owners were struggling to navigate a constantly changing landscape,” said Weijmans. “That’s when we knew we could make a real difference. Our goal is to empower gym owners with the knowledge and strategies they need to succeed.”

Reach is designed to offer tailored support to gyms, whether they’re just starting out or looking to grow. For new clubs, the company provides a comprehensive blueprint, walking owners through each phase from concept to opening.

“For many new gyms, financial planning is the key to long-term survival,” said Assaf. “We help owners understand where they need to be financially and set realistic, achievable goals that align with their vision. An important milestone is defining the breakeven point to ensure solid financial planning.”

For existing clubs, they dive deep into measuring performance against industry benchmarks. Whether it’s improving sales, optimising customer retention, or streamlining operations, Reach’s expertise helps businesses reach their full potential.

With their proven track record and deep industry knowledge, Weijmans and Assaf are determined to help fitness businesses reach new heights by offering actionable insights and hands-on support.

Head to Reach’s official website for more information.