Job search
Job Search
Latest sports product news
More product news: (showing 1 - 20 of 1060)           

Reebok launches 'sneaker sharing' initiative to encourage people to get moving

By Lauren Heath-Jones    20 Jan 2020
The new "Sneaker Sharing" initiative has been designed to challenge people with the tag-line of "Why ride when you can use your feet?”

Commuters in the Swedish capital of Stockholm are used to the rows of colourful, rental e-scooters dotted around town. Recently though, the scooters were joined by Reebok To Go – an initiative to get anyone and everyone to hire brand new pairs of shoes fitted with GPS for free.

The soles of the shoes also have a GPS tag, so each pair can be tracked on a map


The new "Sneaker Sharing" initiative has been designed to challenge people with the tagline of "Why ride when you can use your feet?”. Reebok To Go works in a similar way to rental scooters. The shoes are equipped with a QR- Code you simply scan with your phone. Once you have entered your details, it's just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map.

Behind all of this is the recent focus in Sweden on how moving can affect wellbeing. Doctor and author Anders Hansen discussed the benefits of training for mental health earlier this year, which became one of the year's most listened-to programmes on Swedish Radio.

It follows statistics from the WHO, which showed that a quarter of Swedes do not get enough exercise. "People are moving around less, which negatively impacts their health," said Nicolas Nath, Nordic brand director at Reebok.

"As mental health problems grow – especially among younger people – this can cause serious problems. E-scooters have evolved from being a fun, new thing into the de facto mode of city transportation. So we saw an opportunity to remind people how beneficial it is to move around more. You don't need hours at the gym – you just need a pair of shoes."

Reebok  Sneaker Sharing  Reebok To Go  initiative  Stockholm  Sweden  Nicolas Nath  Anders Hansen  mental health 
Sign up for FREE ezines
Related news

Company profile

Company profile: ABC Trainerize
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience.
View full profile >
More company profiles

Featured Supplier

Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
22-24 Apr 2024
Galgorm Resort, York
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
More diary dates