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The evolution of workplace wellness (and how gyms can capitalise)

By Lauren Heath-Jones    26 Feb 2019
Gympass helps to increase the number of active employees in the workplace

In the UK, one in seven people experience health problems in the workplace, and millions more are affected by anxiety and depression, the most common mental disorders. This hasn’t gone unnoticed by the world’s biggest employers, and for good reason: the economic burden of an unwell, unproductive and disengaged workforce is costing 10-15 per cent of global economic output.

Employers are increasingly viewing regular exercise as the antidote to many of these conditions.
As a result, Gympass knows that a wellness programme is no longer just a 'nice-to-have' addition for big employers. As the UK market leader in corporate fitness sales, Gympass provides solutions to help companies tackle the challenges associated with an inactive workforce. It helps employees from some of the UK’s biggest companies, including Tesco, Aviva and Santander, to find an activity they love, and encourages increased membership opportunities for gym operators across the country.

With a number of the UK’s largest employers eligible for the service, Gympass is perfectly positioned to help operators succeed in bringing more corporate members into their facilities.
By having unrivalled access to these corporate businesses and putting together a bespoke joint business plan to defeat inactivity, Gympass’ proven model helps to increase the number of active people in a given company five times over, allowing operators to bring in a whole new revenue stream. Additionally, 75 per cent of employees visiting fitness facilities through their Gympass membership were previously inactive. As a result, corporate partners have seen a significant impact on previously inactive employees - including, for one client, a more than a 50 per cent decrease in employees deemed to be at 'high-risk' of serious health issues. Other clients have reported a significant decrease in sick days, health insurance costs and employee turnover.

“With the UK experiencing record obesity levels, we all need to work harder than ever to get more people active,” says Pietro Carmignani, CEO for UK & IE at Gympass.

“Through forging mutual relationships with corporates and operators alike, we facilitate attendance to fitness facilities from a huge number of previously inactive individuals, helping to improve the gym penetration rate. Our platform proves that by putting in place effective strategies and providing easy solutions to get active, employers can see a real uplift in the productivity of their workforce.”

Providing employees with opportunities to improve their health and wellbeing is invaluable and fitness facilities are in the perfect position to offer a real-time solution to workplace inactivity.

Gympass is at the heart of developing corporate partnerships, helping fitness facilities across the UK to reach new audiences and drive impressive membership sales. Workplace wellness programmes have come a long way in the past decade and Gympass is at the forefront of the innovation.

For more information, visit www.gympass.com

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