The posture improvement device, iPosture Golf is to be launched into the European market following success in its native US.

Worn via a clip or an adhesive patch, the device vibrates intermittently when the user slouches and continues to do so until posture is corrected.

Measuring only one inch in diameter, it is designed to be worn for around four hours per day for approximately the first month in order for the wearer to learn good posture behaviour.

After this period of time, the user only wears the device occasionally to prevent a return to poor posture habits.