EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience. This collaboration unites EGYM's cutting-edge fitness technology with Life Fitness' innovative cardio equipment, promising gym-goers an unmatched exercise experience.

As part of this partnership expansion, EGYM and Life Fitness are working diligently on a new Smart Cardio integration project. This project, inspired by EGYM's Smart Cardio system, is designed to revolutionize cardio workouts for gym members and is expected to be launched in the first half of 2024.

The Smart Cardio integration merges EGYM's advanced fitness software with Life Fitness' state-of-the-art cardio equipment featuring the digitally immersive Discover SE4 console, creating a seamless and data-rich workout environment. Members will benefit from real-time workout data, performance tracking, and personalized exercise recommendations, all tailored to individual fitness goals.

Dedicated to redefining innovation and excellence within the fitness industry, this partnership reflects both companies' shared commitment to developing software and hardware technology for fitness facilities to achieve outstanding results.

"Our partnership with Life Fitness exemplifies the benefits of our digital ecosystem," said Philipp Roesch-Schlanderer, CEO, EGYM. "Thanks to our open platform, studio operators have full compatibility and members enjoy a seamless top cardio experience."

"Life Fitness is committed to offering our customers the ability to personalize their equipment experience according to their unique needs," said Dan Wille, Chief Product Officer, Life Fitness. "We're excited about advancing our partnership with EGYM and, through our open ecosystem, giving operators the flexibility to integrate EGYM software with our premium cardio equipment."

Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.

Life Fitness, the global leader in commercial fitness equipment, will provide both strength and cardio solutions to Crunch clubs across the country. Crunch opened its doors in 1989 and has been a Life Fitness customer for over 30 years. This agreement marks an important new milestone, with a mutual goal of long-term success for each company.

"The decision to select Life Fitness as a preferred supplier was based on the company's industry-leading biomechanical approach and its exceptional equipment, which is well known for its durability. Like us, Life Fitness believes in inspiring everyone to lead a healthy life, and their equipment is truly accessible to exercisers at every level of fitness," said Michael J Blouin, SVP Corporate Development, Crunch Fitness. "This new agreement will help our franchisees to further build community and create exciting in-house fitness experiences for their members."

"We are thrilled to extend our relationship with Crunch, and we are proud to serve as a preferred supplier with a consultative approach," said Frank van de Ven, Chief Commercial Officer, Life Fitness. "We will provide fitness solutions under our Life Fitness and Hammer Strength brands that help Crunch in its mission to make exercising fun and enjoyable for its diverse membership. We look forward to supporting Crunch in achieving its business objectives, as well as helping Crunch exercisers on their fitness journeys."

For more than 55 years, Life Fitness has been the pioneer in premium fitness solutions, designed with a performance-first philosophy to benefit fitness facilities and exercisers and a commitment to elevating and co-creating fitness experiences that align with its partners' business goals. The company's best-in-class products are designed with an attention to superior biomechanics, resulting in memorable exerciser experiences. The company also provides exceptional, collaborative support focused on listening to and understanding partner needs. By delivering unique member experiences, Life Fitness brings value and increased performance to its partners' staff, business, and, most importantly, members.

Life Fitness, the global leader in commercial fitness equipment has launched its cardio line, Symbio, an immersive, four-machine collection.

Symbio stands out as first-to-market and first-of-its-kind cardio equipment by blurring the lines between exerciser and equipment. A fusion of advanced biomechanics, luxurious yet purposeful design, and multi-sensory personalized experiences, the collection consists of a treadmill, cross-trainer, upright bike, and recumbent bike.

Each machine in the collection was meticulously designed with our biomechanical engineering team to provide a new twist to each category. Building on our heritage of being students of the body and creating equipment that feels natural for all bodies and levels of exercise, Symbio delivers new cutting-edge technologies that personalize comfort, improve workout performance, and add workout versatility. These features are integrated with engaging content and analytics to create a rich, multi-sensory experience.

"Symbio is reimagining fitness for a profound reason: It allows exercisers to work in harmony with the machines in a way never before seen," says Dan Wille, Chief Product Officer, Life Fitness. "This collection creates a unique connection between exerciser and equipment through ergonomic design, sophisticated responsive feedback, next-generation biomechanics, and immersive workout experiences. It is a true representative of body and machine, together in movement. And it's poised to revolutionize the cardio experience."

The beautiful, purposeful design of Symbio caters to the fast-growing and fast-changing fitness and cardio market, a market increasingly characterized by exceptional experiences. The fitness equipment market was estimated at USD 16.04 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2023 to 20301.

"As I speak with our customers, they recognize that their exercisers seek engaging cardio experiences, those that transcend the traditional workout," says Jim Pisani, CEO, Life Fitness. "Symbio builds upon Life Fitness' 55-year legacy of advancing fitness through technology and extensive research and bolsters the company's commitment to shape the face of fitness for a new era."

Symbio will be available for purchase in 2024. You can learn more about Symbio here

Performance strength training brand Hammer Strength has announced a new partnership with multi-award-winning fitness athlete, personal trainer, gym owner and author, Shaun Stafford.

A long-time fan of the brand, Stafford has previously worked with Hammer Strength to equip his two City Athletic training facilities in London. As one of the capital’s premier performance gyms, City Athletic combines world class trainers with state-of-the-art equipment to create a community atmosphere at its clubs, with its mission to provide “Performance for All.”

Renowned for its world-class equipment, Hammer Strength has been manufacturing performance strength training equipment for over 30 years. Tested to exceed industry standards, Hammer Strength’s equipment portfolio includes heavy-duty racks and rigs, benches, selectorised equipment, and accessories.

“Hammer Strength is a brand I’ve known, loved, and worked with for over 10 years, and I can’t wait to share with others why I believe it’s the number one performance strength training brand on the market,” said Stafford.

“As a loyal fan, customer, and user of the products, I couldn’t be happier to be partnering with such a trusted and premium brand; Hammer Strength equipment has been a big part of City Athletic for a long time, so this feels like a perfect fit – I can’t wait to share more of what’s to come!”

Craig Cocking, UK Country Manager for Life Fitness, owners of Hammer Strength, said: “We are really excited about the partnership with Shaun. Hammer Strength equipment is designed for elite athletes and those who want to train like one, and it’s this ethos, coupled with Shaun’s dedication to training and getting results, both personally and with his clients, that makes the partnership so well-aligned.”