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Elevate

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Speaker programme running through both days
Showcase of the latest products and services
Exhibitors at Elevate
Speaker programme running through both days
Showcase of the latest products and services
Exhibitors at Elevate
About Elevate
Elevate is the UK’s largest trade show dedicated to physical activity, fitness and sport therapy. Over two days, 8,000+ decision makers from gyms, studios, sport clubs, sports therapy practices, universities and private practices meet more than 250 leading suppliers, showcasing 1,000s of product innovations designed to ‘elevate’ the UK’s physical activity.

Elevate offers unrivalled networking and delivers unparalleled learning opportunities. A free-to-attend talks programme facilitates 200+ expert speakers, discussing the issues facing the industry, as well as the most cutting edge knowledge, insights and solutions. The trade show is made possible by the support of more than 50 industry associations, media partners and NGOs. Ultimately, Elevate is an event by the industry, for the industry.

Background
Elevate launched its first event in 2016 – providing a cross-sector event for the physical activity, sports and health markets. Over seven years, Elevate has developed to reflect changes in the market, welcoming voices from the world of elite sport, therapy and healthcare to engage with fitness and physical activity.

For two days every year, Elevate brings together the fitness, sports therapy and physical activity sectors to network, educate and innovate in a professional business setting.

Elevate 2024
Join Elevate 2024 for the biggest event to date!

We are delighted to welcome back many previous exhibitors and an incredible range of new companies ready to showcase their products and services. Elevate continues to be the only event bringing together the fitness, sport, and physical activity sectors.

Register Interest Now!: www.elevatearena.com/.

12-13 June 2024, London, Excel.
Elevate video gallery:
Key personnel
Lucy Findlay, event director
Key customers
The exhibition floor welcomes Equipment Suppliers, Functional Fitness, Technology and Software, Pool and Spa, Facilities, Sports Nutrition and Therapy & Rehabilitation. Elevate attracts professionals from a range of gyms, health clubs, leisure centres, universities, schools, sports clubs, personal trainers and group exercise professionals and the sports therapy market.
Testimonial
"You have to be at Elevate. This is the number one event on the fitness calendar."
– Iain Murray, Power Plate UK, sales director
"Elevate is undoubtedly the event of choice in the UK that manages to combine wider aspects of activity and therapy rather than just fitness... With suppliers, education and operators under one roof you know you will always get something from the few days out."
– Chris Scragg, director of wellbeing, Nuffield Health.
"It's so important to see what's on the market now, try out products and catch up with people in the industry. Elevate is great for that - I keep coming back."
– Trevor Payne, director, Athletic Performance & Therapy
updates & press releases
01 May 2024
Sue Anstiss' Game Changers podcast headed for Elevate 2024
Join us at Elevate from 12-13 June in London for a special one-off live recording of The Game Changers Podcast with Sue Anstiss, CEO of Fearless Women.

Anstiss will be sitting down with Tara Dillon, CEO of CIMSPA, for an inspiring conversation about Dillon's journey from lifeguard to leading CIMSPA.

Women in sport, breaking barriers and driving equality forward will be at the forefront of the Elevate event programme this year and this live podcast is a not-to-be-missed opportunity!

Introducing Elevate's new partnership with Include Summit
Elevate is thrilled to announce its strategic partnership with Include Summit, dedicated to promoting equity, diversity and inclusion (EDI) in sport.

As part of this collaboration, Elevate will feature four exclusive sessions curated by Include Summit, covering key EDI topics.

Join us as we enrich our educational content and provide valuable insights into fostering inclusive environments in sport and physical activity.

"At Elevate, we’re committed to delivering the highest quality education by collaborating with experts from different fields,” said Lucy Findlay-Beale, event director at Elevate.

“The incorporation of Include Summit's curated sessions and The Game Changers Podcast underscores our dedication to this and the critical importance of the subject matter."
Elevate will be hosted from 12-13 June at ExCeL, London Credit: Elevate
19 Mar 2024
Elevate announces strategic partnership with Include Summit to enhance EDI education
Elevate, a leading event for the Physical Activity, Sports Therapy and Fitness trade show, proudly announces its strategic partnership with the Include Summit, the dynamic
conference committed to promoting equity, diversity, and inclusion (EDI) in sport.

Through this exciting collaboration, Elevate will integrate four exclusive sessions curated by Include Summit into its educational offerings, with each session specifically focusing on EDI topics. Elevate is thrilled to join forces with Include Summit to enrich its educational content and provide valuable insights into EDI practices across its sectors.

"We are delighted to announce our partnership with the Include Summit," said Lucy Findlay-Beale, Event Director at Elevate. "At Elevate, we are committed to delivering the highest
quality education by collaborating with experts from different fields. The presence of Include Summit's curated sessions underscores our dedication to this and the importance of
the subject matter."

The partnership with Elevate marks a significant milestone for Include Summit as well. By partnering with Elevate, Include Summit aims to expand its reach and impact by sharing its expertise with a broader audience eager to enhance their understanding of EDI principles and its presence in their businesses.

"We are absolutely thrilled to be working with Elevate. The partnership represents a fantastic opportunity to drive EDI forwards across the fitness and leisure industry, and we
can't wait to jump right in this year!" says Include Summit co-founder Jamie Hooper.

"By bringing a flavour of our content to Elevate this year, we hope to offer some EDI awareness to Elevate attendees and to encourage them to come and join us at the Include
Summit on the 8th and 9th of October later this year in London," says Include Summit co-founder Gurmej Pawar.

The sessions developed by Include Summit for Elevate will cover a range of EDI topics, including best practices, case studies, and actionable strategies for fostering inclusive
environments within organisations, communities and businesses.

For more information about the Elevate Programme and the sessions from the Include Summit, please visit www.elevatearena.com – from the 18th of March, the full programme
will be available.

Include Summit 2024 will take place on the 8th and 9th of October at the Lee Valley VeloPark on the Queen Elizabeth Olympic Park in Stratford, London.

More information at www.includesummit.com
Elevate will integrate four exclusive sessions curated by
Include Summit into its educational offerings Credit: Include Summit
01 Mar 2024
Elevate registrations soar: a record-breaking start to Elevate 2024
Elevate, the premier event in the physical activity, fitness, sports therapy and performance sector, is thrilled to announce that registrations for its 2024 conference are now live – and the response has been nothing short of exceptional.

In the first three days of registration opening, Elevate has already surpassed the number of registrations received in the first two weeks of the previous year. This overwhelming demand underscores the industry's enthusiasm for Elevate 2024 and demonstrates the event's influence and importance for the sectors it brings together.

This year’s registration is sponsored by Cloud Gym as it makes its UK debut.

From 12-13 June, exhibitors, partners and supporters will once again transform London's ExCeL into the epicentre of innovation and collaboration.

Elevate 2024 will feature an extensive exhibition, with a diverse array of cutting-edge equipment and services. Leading and emerging brands will present the latest advancements, trends and technologies, reaffirming Elevate as the ultimate platform for industry innovation.

“Elevate stands as the only cross-sector event for the sports therapy, performance, fitness and physical activity sector,” said Lucy Findlay-Beale, Elevate event director. “We pride ourselves in bringing professionals together for a comprehensive experience.”

Elevate continues its commitment to equality by offering free access to both the exhibition and the entire Education Programme, which is once again supported by The Future Fit Group.

For 2024, the programme has expanded with specialised tracks for Active Kids and Aquatics, and the entire curriculum is now fully CPD accredited, positioning Elevate as the most extensive and only free-to-attend education programme in the industry.

"Our dedication to equality, diversity and inclusion (EDI) is further amplified through our collaboration with The Include Summit. Together, we’re fostering environments that allow everyone's physical activity to thrive," added Findlay-Beale.

Connect. Learn. Elevate. Register here and join us from 12-13 June at ExCeL, London.
 Credit: Elevate
22 Feb 2024
Future Fit returns as Elevate’s official Education Partner for 2024
Future Fit will be returning as the official Education Partner for Elevate 2024, cementing their industry-leading reputation for raising the bar in the world of physical activity. The partnership continues a legacy of education provision between the two organisations, with their shared values for innovation and collaboration exemplifying what makes Elevate so unique.

Offering unparalleled learning and networking opportunities, Elevate brings together over 250 leading suppliers with gamechangers and decision makers within the health and fitness industry, making it the UK’s largest trade show dedicated to fitness, sport and physical activity.

The 2023 show saw Future Fit take to the stage to host panel discussions, presentations and interviews that shared the expertise garnered through thirty years in the physical activity industry. But, in a sector-first, Future Fit and Elevate continued to work together after the event to take these conversations beyond the show itself, with the pioneering Beyond the Talk series that has continued throughout the year.

Building upon the important discussions that began at Elevate, Beyond the Talk brought together renowned industry names like John Oxley, CEO at Life Leisure, Andy King, Director of Miova and Martyn Oakey, Head of Fitness at Everlast Gyms to dig deeper into the challenges facing the physical activity sector and how we can work together to overcome them, raising professional standards and making an impact to the health of the nation.

When it comes to providing learning and development solutions to benefit the sector, the willingness of Future Fit to continually evolve fits perfectly with the ethos of Elevate. Nowhere is this demonstrated more clearly, than in the work that Future Fit are doing around Leadership and Management, not only creating education to support the leaders of today, but looking forwards to create the leadership the sector will need tomorrow.

Carl Richards, Head of Group Operations and Education at Future Fit, explained why the continued partnership with Elevate was so important; “We know that, as a sector, collaboration is key to tackling health inequalities and driving forwards with the Pivot to Active Wellbeing, so having the opportunity to work with Elevate again this year means that we can be pivotal in creating those conversations, and then using them to build learning and development solutions that organisations need to best support their employees and their communities.” As a participant in the inaugural episode of Beyond the Talk, Carl knows the importance of ensuring that the issues highlighted at Elevate are used to generate action; having headed up a discussion around inclusivity in fitness and education, Future Fit are now working with Paralympian and founder of Accessercise, Ali Jawad, to create EDI training to support both a more diverse workforce, and reach a wider section of the population.

The partnership between Elevate and Future Fit signals a commitment from both to continue to support innovation throughout the health and wellbeing space. Having announced the acquisition of both iCareiMove, and Biomechanics Education, at previous Elevate events, Future Fit will be aiming to continue their legacy for thought leadership and evolution at this year’s event.

Reflecting on the future direction of the sector, Carl added “Both Future Fit and Elevate want to help change the perception and role of the traditional leisure model so that it can fully support the health sector, enabling communities to reduce inactivity and build healthier lifestyles. We know this will take not only collaboration, but education, and we’re proud to be working together to create that.”

Elevate will take place at the London Excel Arena on the 12th and 13th of June 2024; register to attend here.
Future Fit will be the official Education Partner for Elevate 2024 Credit: Elevate
01 Feb 2024
Elevate registrations soar: a record-breaking start to elevate 2024
Elevate, the premier event in the physical activity sector, fitness, sports therapy, and performance is thrilled to announce that registrations for Elevate 2024 are now LIVE, and the response has been nothing short of exceptional.

In the first three days of registration opening, Elevate has already surpassed the number of registrations received in the first two weeks of the previous year. This overwhelming demand underscores the industry's enthusiasm for Elevate 2024 and demonstrates the event's influence and importance for the sectors it brings together. This year’s registration is Sponsored by Cloud Gym as they make their UK debut.

On the 12-13th of June, exhibitors, partners and supporters will once again transform London's ExCeL into the epicentre of innovation and collaboration.

Elevate stands as the only cross-sector event for the sports therapy, performance, fitness, and physical activity sector; “we pride ourselves in bringing professionals together for a comprehensive experience” said Lucy Findlay-Beale, Event Director for Elevate.

Elevate continues its commitment to equality by offering FREE access to both the exhibition and the entire Education Programme, which is once again supported by The Future Fit Group.

For 2024, the program has expanded with specialised tracks for Active Kids and Aquatics, and the entire curriculum is now fully CPD accredited, positioning Elevate as the most extensive and only free-to-attend education program in the industry.

"Our dedication to Equality, Diversity, and Inclusion (EDI) is further amplified through our collaboration with The Include Summit. Together, we are fostering environments that allow everyone's physical activity to thrive," added Findlay-Beale.

Elevate 2024 will feature an extensive exhibition, with a diverse array of cutting-edge equipment and services. Leading and emerging brands will present the latest advancements, trends, and technologies, reaffirming Elevate as the ultimate platform for industry innovation.

Connect, Learn, Elevate Join us on the 12-13th of June at ExCeL, London
Registrations for Elevate 2024 are now live Credit: Elevate
14 Jul 2023
Elevate 2023 sparks paradigm shifts in health and fitness communication at thought leaders stage 
Elevate 2023, the leading trade show in the UK focused on fitness, sport, and physical activity, hosted a memorable panel last month, blending stimulating conversation and captivating artwork to tackle the debate around the future of the industry. 

The session – "Language in Health, Fitness, and Leisure: Redrawing the Future" on the Thought Leaders Stage – was hosted by David Stalker, President of Europe Active. The session was constructed to provide a comprehensive overview of the current state of the health, fitness, and leisure sectors, shedding light on how the sector needs to move forward to meet the population's evolving needs. 

Muir Gray, director at The Optimal Ageing Programme, explored the language used in these industries, encouraging participants to rethink their communication approaches, via a video presentation. His approach explored the traditional use of language and the impact this has on behaviours and actions.  

Tanya Hall, EGYM, provided an honest and open view on how the sector fails to market and support those not driven by aesthetics, highlighting how the movement towards health with easy to access data is essential for engaging the inactive.  

The focus of the session was the audience and the range of experts in the room that Elevate brings together. Rather than a traditional panel session with the audience asking questions, Stalker turned this on its head – asking the audience their thoughts, experiences, concerns and proposals – highlighting that the whole sector must work together to deliver change and forward thinking.  

A live illustrator visually captured the key points and discussions, providing a creative summary of the main takeaways from the conversation, which we are delighted to share with the sector. 

One of the key findings highlighted during the session was the need to change the language to reflect the shift of the sector towards health. It emphasised moving from "leisure" to "population health" and shifting the focus from "acceptance" to "welcoming".

The session also stressed that the industry should move beyond the pursuit of appearance and reject previous marketing messages that have proven to be counterproductive and not respected by the health markets.   

"The Language in Health, Fitness, and Leisure: Redrawing the Future" session aimed to challenge and reimagine the language used within these industries. By fostering critical discussions and capturing diverse viewpoints, it sought to shape a more purposeful and future-oriented communication framework.  

Elevate 2023 extended its gratitude to the special guests and industry professionals who actively participated in this thought-provoking session, recognising their integral role in shaping the future of the health, fitness, and leisure sectors. 
The session shed light on how the sector needs to move forward to meet the population's evolving needs Credit: Elevate
Elevate: featured in Sports Management, HCM and Fit Tech magazines
Show preview: Get Elevated
The Elevate trade show and conference comes to London next month. HCM gives the low down on what to look out for
Show preview: Elevate 2023
As the industry in the UK gears up for this annual trade event, HCM gives the lowdown on what you can expect
Event showcase: Elevate 2022
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
Elevate
Tel: 01737 855000
Address: Quartz House, 20 Clarendon Rd, Redhill, Surrey, RH1 1QX, UK
Lucy Findlay, event director
Elevate video gallery:
Key personnel
Lucy Findlay, event director
Key customers
The exhibition floor welcomes Equipment Suppliers, Functional Fitness, Technology and Software, Pool and Spa, Facilities, Sports Nutrition and Therapy & Rehabilitation. Elevate attracts professionals from a range of gyms, health clubs, leisure centres, universities, schools, sports clubs, personal trainers and group exercise professionals and the sports therapy market.