Elevate is set to celebrate its 10th anniversary in style this June, with organisers confirming the event’s largest-ever drinks reception as registrations continue to run more than 10% ahead of last year.

Taking place at the close of day one on Wednesday 17 June, the anniversary celebration will be hosted at the Waterfront Street Kitchen & Bar outside Excel, London, bringing together exhibitors, delegates, speakers and partners from across the physical activity, fitness, sport and wellbeing sectors.

Sponsored by Shua Fitness, the waterfront reception will feature food, drinks and entertainment as the industry comes together to reflect on a decade of Elevate and the organisations that have helped shape its growth since its launch in 2016. 

This year’s edition is on track to be the most impactful yet, with 200 brands confirmed to exhibit alongside the sector’s biggest free-to-attend education programmes. Across the two-day event, four Elevate theatres — Debate, Generate, Accelerate and Collaborate — will host expert-led sessions exploring key themes including fitness, technology, wellbeing, community health and performance. Externally curated stages will also make a return with stages from Active Aquatics (RLSS UK, STA and Swim England), Technogym and Third Space.

The programme is further supported by Future Fit, Elevate’s official Education Partner, alongside new features for 2026 including Legacy Education Sessions and an interactive Innovation Trail delivered in partnership with Intelligent Health’s Beat the Street activation.

The exhibition floor will also showcase live product demonstrations, launches and a record number of networking partners, reinforcing Elevate’s position as a central meeting point for the sector.

As part of the anniversary celebrations, attendees will be invited to contribute ideas and messages about the future of physical activity, creating a collective industry snapshot as Elevate looks ahead to its next decade.

Elevate 2026 takes place on 17–18 June at Excel London. To register and secure your place at the event — and add the 10-year anniversary drinks reception to your diary — visit elevatearena.com.

With just weeks to go until doors open on the 10th anniversary edition of Elevate, organisers have announced what will be the event’s biggest-ever drinks reception, bringing the industry together to celebrate a decade of Elevate at the Waterfront Street Kitchen & Bar outside Excel London.

Taking place at the close of day one on Wednesday 17 June and supported by SHUA Fitness, the anniversary reception will welcome exhibitors, delegates, speakers and partners to celebrate the brands, organisations and individuals that have helped shape Elevate since its launch in 2016.

The event will feature food, drinks and entertainment as the sector marks a milestone for what has become the UK’s leading trade event for physical activity, fitness, sport, leisure and wellbeing.

For SHUA Fitness, the partnership represents a significant milestone as the company formally enters the UK market. Already established internationally as a major commercial fitness equipment manufacturer, SHUA will use Elevate’s 10th anniversary to strengthen relationships with operators and industry partners, while underlining its long-term commitment to supporting future growth of the UK fitness and leisure sector.

Elevate 2026 will bring together more than 200 brands alongside one of the sector’s largest free in-person education programmes. Across the two days, the Debate, Generate, Accelerate and Collaborate theatres will host expert-led discussions, workshops and partner sessions exploring fitness, technology, wellbeing, community health and performance.

Future Fit, Elevate’s official Education Partner, will once again lead a major strand of the programme, reinforcing the event’s focus on professional development and industry collaboration.

The exhibition floor will feature product launches, live demonstrations and technology showcases from across the sector, alongside a large networking lounge supported by a record number of partners.

As part of the anniversary celebrations, Elevate 2026 will also introduce Legacy Education Sessions and an interactive Innovation Trail, delivered in partnership with Intelligent Health’s Beat the Street activation. The trail will highlight pioneering products and long-standing Legacy Partners including Active IQ, CIMSPA, Health Club Management, Myzone, Jordan, InBody, Origin, RLSS, Gantner, JPL, The Hygiene Company, Xplor and STA.

To mark this anniversary, attendees and exhibitors will also be invited to contribute to a special on-site feature celebrating the future of the sector. Visitors will be encouraged to share messages, ideas and ambitions for the future of physical activity, fitness and wellbeing, creating a collective industry snapshot as Elevate looks ahead to its next decade.

Jon Johnston, Country Manager UK of SHUA Fitness, said: “Elevate embodies the ambition and energy of the UK fitness industry, which is exactly why we wanted to support this milestone event.

Our partnership with Elevate reflects SHUA Fitness’ long-term commitment to the UK market and the role we believe we can play within it. This is an opportunity to build relationships with the operators, suppliers and partners who continue to shape our dynamic and resilient industry.

As the sector continues to evolve, operators are increasingly looking for partners who can combine innovation, operational reliability and long-term commercial value at scale. That is where SHUA Fitness can make a meaningful impact.”

Lucy Findlay-Beale, Event Director at Elevate, added: “Celebrating 10 years of Elevate is an incredibly proud milestone for everybody involved with the event. What started in 2016 has grown into the industry’s leading meeting place for physical activity, fitness, sport and wellbeing professionals.

“This year’s event is our most ambitious yet, from the scale of the exhibition and education programme through to the new experiences across the show floor. With registrations already ahead of last year, we’re expecting our biggest and most impactful edition yet.”

Elevate 2026 takes place on 17–18 June at Excel London.

Registrations are already running more than 10% ahead of the same point last year, with organisers expecting the largest edition of Elevate to date. To reserve a place at the event, visit elevatearena.com.

Elevate is turning up the energy this June as Mr Motivator takes to the stage, leading a dynamic movement break designed to re-energise attendees between education sessions and keep the industry moving, literally.

On Wednesday 17 June, Mr Motivator's presence, in his role as an ambassador for Innerva, will transform Elevate from a traditional trade show into a more immersive, participatory environment, reinforcing the event’s commitment to wellbeing in action, not just theory.

Appearing on the Debate stage with a team of his ‘motivators’, Mr Motivator, aka Derrick Errol Evans, will be driving a high-energy discussion around active ageing and the industry’s responsibility to better serve this rapidly growing demographic and throughout the day, he will be on the Innerva stand, hosting meet-and-greets and engaging directly with attendees.

He will be championing inclusive, accessible exercise, particularly for older adults and those new to physical activity. Through this role, he works to promote equipment and programmes that support functional fitness, independence and long-term health, aligning closely with the industry’s growing focus on active ageing.

With the UK’s ageing population increasing, operators, suppliers and decision-makers face a significant opportunity, and challenge, to evolve their offer. Mr Motivator’s session will act as a rallying call, encouraging the sector to rethink how it designs environments, programmes and experiences that are truly inclusive and community-driven.

“Active ageing isn’t optional, it’s essential.” Mr Motivator explains. “We’ve got a generation of people who want to live longer, stronger, and more independently, but the industry has to step up. I’m living proof that movement is medicine. When you create the right environment, where people feel welcome, supported, and part of something, you don’t just change health outcomes, you build communities.

"Older adults are some of the most loyal members you’ll ever have. If the industry gets this right, the impact will be huge, for retention, for community, and for secondary spend.”

Laura Childs, marketing & communications manager at Innerva, adds: “We believe active ageing should sit at the heart of the sector’s future. Too many people are still excluded by traditional fitness environments, when in reality, this is a growing, engaged and underserved audience.

"Working with Mr Motivator allows us to bring energy and visibility to this conversation and demonstrate what inclusive, effective exercise can look like in practice. Elevate provides the perfect platform to connect with operators and inspire real change.”

“Elevate is all about delivering real, tangible value to our attendees,” says Lucy Findlay-Beale, event director of Elevate. “Bringing Mr Motivator into the heart of the show experience in partnership with Innerva allows us to do exactly that.”

Alongside this, EMD UK will also run a series of separate movement breaks, adding a new dimension to the event experience. Together, these interactive sessions are designed to boost energy, improve focus and demonstrate in real time the power of accessible movement.

“These movement sessions will keep energy levels high across the day, while reinforcing an important message: that movement should be accessible to everyone. Combined with his contribution to the education programme, this is about creating an experience that inspires action long after the show packs down.”

Mr Motivator will appear throughout the show on Wednesday 17 June, with his Debate stage session taking place at 12:10 as part of a wider programme exploring innovation, inclusion and the future of physical activity across all ages.

To book your place at the show, visit: elevatearena.com

REGISTER NOW

With Elevate 2026 fast approaching, leisure and physical activity professionals are being encouraged to secure their free place at this year’s landmark 10th anniversary edition event.

The UK’s leading trade event for fitness, sport and physical activity will take place at Excel London on 17-18 June 2026, where it will once again welcome thousands of decision-makers from gyms, leisure operators, studios, sports clubs, healthcare, education and community sport. Over the past decade the event has become the sector’s flagship meeting place for innovation, collaboration and professional learning.

The anniversary event will bring together more than 200 leading suppliers, a packed programme of expert speakers and more than 6,000 industry professionals across two days of networking, discovery and insight.

Education remains central to the event, with Future Fit returning as Elevate’s official education partner, helping shape the programme and ensuring high-quality learning opportunities for professionals across the sector.

To mark ten years of Elevate, the 2026 show will introduce several new features. Dedicated Legacy Sessions will reunite speakers from the very first event in 2016, offering a unique opportunity to reflect on how the industry has evolved and where it is headed. For the first time, Elevate’s 4 curated education theatres will be hosted by well-known industry figures, encouraging discussion and audience engagement.

A special ‘Beat The Street’ style Exhibitor Trail, delivered in partnership Intelligent Health, will also recognise and celebrate the brands that have supported Elevate since the start, alongside new movement and mindfulness breaks designed to keep delegates active and energised throughout the event.

Lucy Findlay-Beale, event director at Elevate, says: “Celebrating ten years of Elevate is a huge milestone for the event and the wider industry. The sector has evolved enormously since 2016, and our anniversary edition will both reflect that progress and look ahead to the next decade of physical activity, health and performance.”

Registration for Elevate 2026 is now open. Secure your place here: https://www.elevatearena.com