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FunXtion International BV

What we can do for you
As one of the first to digitise the full fitness experience, we challenge the traditional way of offering service to members. FunXtion ensures that gyms stay relevant with energizing fitness content and smart delivery. We extend the gym's influence outside the physical four walls and deliver 360º relevant content when and where the customer needs it. With our smart in-gym digital delivery systems we break out of the traditional and create experiences that exceed customer expectations.

Key products and services
FunXtion delivers high-quality content in the form of classes, interactive and digital fitness workouts, and new exercises, training routines and virtual classes monthly. All of this can be delivered to your members through engaging in club experience solutions and app, either custom branded or FunXtion branded. The FunXtion Portal allows you to create training plans, create and schedule workouts, video calling and chat giving you complete connection with your member, keeping them motivated and engaged - efficiently and effectively for your team.
case study: Tesqua Health and Sports Centre
Tesqua Health and Sports Centre, Netherlands, partnered with FunXtion, experts in digital fitness, to create a premium, immersive, instructor-driven, group exercise boutique concept within its existing facility.

“In response to a global growth in the popularity of boutique fitness experiences we wanted to create an inspiring, immersive, experience within the existing footprint of our facility,” says Maarten Stuivenberg, Founder at Tesqua.

“We wanted to take the successful concept and elevate it to a new level through the implementation of the very latest in digital technology. So, we called on the expertise of FunXtion. The end result has been incredible.”

Tesqua Health & Sport Centre, in the Dutch city of Ede, has been operating since 2003. Facilities include 15 tennis courts, a 500m² open plan workout space with an estimated 1000m² gym with equipment, three exercise studios, a lounge and restaurant, a wellbeing suite and a creche.

“We wanted to place technology at the heart of our boutique offer, delivering an unrivalled participant and instructor experience people will want to repeat time and time again.”

The area is centred around a Queenax rig, with six FunXtion multiscreen solutions positioned at each exercise station. The 48” screens are programmed to deliver individual exercise instruction, creating a personal digital coach at each station. The screens are linked to the audio and lighting circuits, ensuring all external stimuli work together to create a totally immersive experience.

Mendel Witzenhausen, CTO at FunXtion adds: “At the Tesqua Health and Sport Centre we have created a connected digital ecosystem to provide members with easy access to fitness content both inside and outside the facility.

“The future of fitness is about the creation of standout, fun, memorable and social experiences in-club whilst maintaining a digital link to members as they go about their daily lives.”
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with FunXtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by FunXtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with FunXtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. FunXtion is constantly innovating and adapting their product in response to market needs. This makes FunXtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The FunXtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
FunXtion International BV video gallery:
Plans for the next 12 months
Off the back of a successful launch of the Virtual Class Player for in-the club experiences, branded app classes for members at home and on-the-go and most recently a Corporate wellbeing app, we are now looking to expand internationally and explore new market segments.
Key personnel
Ernst de Neef, CEO (Founder)
Mendel Witzenhausen, CTIO (Founder)
Tom de Lange(Head of Product)
Joyce Power(Head of Marketing)
Karen Euser(Head of Content)
Dylan Watzeels(Head of Club Digitalisation)
Anthony Agustin(Head of Development)
Key customers
FunXtion is proud to support all our clients across 24 countries including: Anytime Fitness International, GoodLife Fitness (Canada), PureGym (UK), SportCity and Fit For Free (Netherlands), Sporteve (Germany), FLG Group Australia and SC Fitness (Portugal)
"A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members."
– Lucian Weston, PureGym
FunXtion International BV: news from and
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Sports Management NEWS: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
FunXtion International BV: featured in Sports Management, HCM and Fit Tech magazines
Promotion: Funxtion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
Supplier showcase: Funxtion: A vital connection
NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Supplier showcase: Funxtion: NonStop workouts
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
Software: Tech enabled
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
Supplier showcase: Funxtion: A brand new app
FunXtion and GoodLife Fitness are collaborating to help Canadians stay fit in the gym and at home
Supplier showcase: Digital gym floor - Funxtion
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
FunXtion International BV
Tel: 0611329134
Address: FunXtion International BV, Wibautstraat 224, Amsterdam, North Holland , 1097 DN , Netherlands
Ernst de Neef, CEO (Founder)

Video Gallery

Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
A short time-lapse video showing our installation of the Robbins MVP timber flooring system, completed in Sept 2021 at The University of Kent Sport Centre in Canterbury
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Diary dates

01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
15-16 Jun 2022
ExCeL London, London, United Kingdom
01-07 Dec 2022
tbc, Dunedin, New Zealand
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