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Spivi

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Spivi Arena
Spivi Studio
Gamification of Fitness Workouts
Spivi Arena
Spivi Studio
Gamification of Fitness Workouts
What we can do for you?
Spivi is an immersive fitness gamification platform that helps gym operators to achieve better retention by utilizing existing wearables, equipment, and sensors in the club. The platform tracks performance data and gamifies the members’ fitness journey in an immersive workout experience using avatars and animation, live leaderboards, challenges, milestones, points, and awards. It connects members in the studio and, optionally, others from home and other branches.

Spivi uses the natural human willingness for improvement and the encouraging environment of group fitness to boost engagement and retention and build community. This powerful platform enhances all kinds of activities in the gym, such as group fitness classes, indoor cycling, HIIT, and others to strengthen engagement and brand loyalty.

Background
Launched in 2010, Spivi was the first to introduce 3D animation and leaderboards to gyms and indoor cycling studios. Now operating at gyms in over 60 countries and serving over a million club members worldwide, it is the first to introduce the ability to connect multiple branches to work out jointly, and remotely.

Products and services
Spivi tracks performance data using four different products that can cover the entire gym space. To strengthen engagement and brand loyalty, it gamifies the members’ fitness journey using leaderboards, avatars, data, challenges, points, milestones, awards, and visuals.

Spivi Arena was built to monitor for all kinds of workouts you may see at the gym. It is a heart-rate tracking system for studios and fitness clubs, compatible with ANT+, BLE, Apple Watch, and Polar heart rate monitors. It reads members’ heart rate data directly from their wearables and combines data with personal information it has on the could, such as age, weight, and performance history it has on record. The system then generates different views, including color-coded views, a leaderboard with respect to LTHR, % MAX HR data, burned calories, and more.

Spivi Studio: Spivi Studio is a 3D simulator system made for fitness clubs and indoor cycling studios that want to increase revenue and recruit more customers. This system can be installed on existing equipment and is compatible with most bikes and heart rate sensor brands. Spivi Studio collects data such as power, cadence, speed, and heart rate directly from a cyclist's bike and then combines the data with personal information stored on Spivi’s cloud service and generates unique visuals and a virtual gaming experience. It displays real-time 3D animation of group activity, a dynamic leaderboard, color-coded views, and fitness tests and challenges.

Spivi Metrix is a light version of Spivi Studio. It tracks real-time performance, displays a leaderboard and other target views focused on power, cadence, or heart rate, and keeps members engaged with per-second data analysis, challenges, and fitness goals.

Spivi 365 runs virtual indoor cycling classes, scheduled to run automatically or get started on demand, guided by a team of virtual instructors. It leads the class, monitors performance data, analyzes it, and displays real-time interactive 3D scenery.
case study: YMCA of Metropolitan Dallas
The YMCA of Metropolitan Dallas has 19 locations in Dallas, Texas. Before adding Spivi Studio to their studios, they had a hard time getting members to join indoor cycling classes. Today they offer 35 indoor cycling classes per week per location. Thousands of members are registered on the Spivi App.

Kathy Taylor, Associate Executive Director: ”We previously used paper signups for the classes, and we didn’t have anything like this going on, so we knew we had to over-communicate the transition. Within two weeks, people that were threatening to quit coming or leave because it was, "just a bourdon all of a sudden”, just bought into the whole thing and thought this was awesome, they apologized to us, "This is a great thing, we love reserving the bike online.”

Rebecca Lee, VP of Membership and Wellness: “We’ve loved our experience with Spivi. We really like the feedback that we’ve gotten from our members, and even just the members’ stories and the results we have, it’s really as true as our causes and who we are.”

Marlyn Becker, Health & Wellness Director: “We think it is awesome. The online signup has changed our world. The online signup made people feel accountable. People are working harder. Overall the members really enjoy it, they enjoy the competitive nature of it, they enjoy just seeing the avatars up there, feeling more engaged.”

Sara Roberts, Member: “I think it was an awesome experience! Coming in to this a little out of shape and about 20 years older than most anybody else in here, Spivi has challenged me more than anything else has challenged me. I love it!”
Spivi Studio at the YMCA / Spivi
Spivi video gallery:
Plans for the next 12 months
Loyalty programs. Next-generation tool for members retention. Using gamification elements, data, performance history, and CRM integration, Spivi will offer an add-on service to any fitness facility to increase members’ retention even more and reduce churn. Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty.
Key personnel
Shay Amir, Co-Founder and CEO
Nir Hasson, Co-Founder and CTO
Alyssa Montagna, Direcor of Sales
Key customers
Our customers are fitness clubs, gyms, boutique studios, universities, academic facilities, and corporate fitness. Some of our key customers from different tiers are Gold’s Gym, The YMCA, Crunch Fitness, Digme Fitness, Xcelerate, Mytime Active, Ride45, Evolution Fitness, JCC, Coca-Cola, INEOS, Citi Group, and Nestle.
Testimonial
"We looked at several different providers and what we like so much about Spivi is the accessibility and the connection. We knew that we needed a Virtual Experience. We’ve loved our experience with Spivi. We really like the feedback that we’ve gotten from our members, and even just the members’ stories and the results we have, it’s really as true as our causes and who we are."
– Rebecca Lee, VP of Membership and Wellness, YMCA of Metropolitan Dallas
"Our members absolutely love it! Let the instructors fall in love with it and your member will fall in love with it. I think what they like best about it is that they're finding themselves working harder."
– Scott Sorkin, Owner, Tone Zone
"It’s been great. We love the integration with MT. Customer Service has been awesome. I think we are pretty dialed in. Everyone has enjoyed the metrics side a lot better than what we had with Fitmetrix."
– Thomas Wensil, Owner, Rush Cycle - Waco, Texas USA
updates & press releases
08 Jan 2024
Spivi® Announces Innovative Loyalty Program for Gyms, Empowering Fitness Through Data-Driven Rewards
Los Angeles, CA - December 12, 2023 – Spivi, a leader in interactive fitness technology, is excited to announce the launch of its revolutionary loyalty program as a service, designed exclusively for gyms and fitness centers. This groundbreaking service leverages members’ workout performance data to offer tangible rewards, fostering a new era of motivation and engagement in the fitness industry.

The Spivi loyalty program integrates seamlessly with existing gym infrastructure and wearables, utilizing advanced data analytics to track members' workout performance. The program is built on a simple yet powerful premise: the more members engage with their fitness routines, the more they earn. Points are awarded based on various metrics such as workout frequency, intensity, and improvement over time, encouraging consistent and dedicated effort, and tangible items are based on points members earn by working out.

The Spivi loyalty program includes a data-driven rewards system, which allows members to earn points for their workout achievements, which can then be redeemed for gym merchandise, personal training sessions, or membership discounts. Gyms can create custom challenges and leaderboards, adding an exciting and competitive edge to workouts.

"We believe that the path to fitness should be rewarding in itself," said Shay Amir, CEO at Spivi. "Our new loyalty program is more than just a reward system; it's a tool that connects effort with encouragement - data with delight. It's about creating a community where progress and perseverance are celebrated."

Nir Hasson, CTO at Spivi said: “This innovative approach not only boosts member engagement but also provides gyms with valuable insights into workout patterns and preferences. By understanding members' fitness journeys better, gyms can tailor their offerings to meet evolving needs and preferences, creating a more personalized fitness experience.”.

The Spivi loyalty program is now available for gyms in the USA and will be available in January 2024 for gyms and fitness centers worldwide.
The Spivi loyalty program includes a data-driven rewards system, which allows members to earn points for their workout achievements Credit: Spivi
21 Jun 2023
Spivi® Partners with BLUSH® Boot Camp™ to Deliver Real-Time Performance Metrics to Members
Spivi, a leading provider of fitness performance analytics, today announced a partnership with BLUSH Boot Camp, a women-only fitness boot camp.

Spivi will provide BLUSH Boot Camp members with real-time performance metrics through the partnership, helping them track their progress and stay motivated.

“We are excited to partner with BLUSH Boot Camp to help their members reach their fitness goals,” said Shay Amir, CEO of Spivi. “Our real-time performance metrics will give members the insights they need to stay on track and make the most of their workouts.”

Spivi tracks performance data and gamifies the members’ fitness journey using leaderboards, data, and visuals to strengthen engagement and brand loyalty. It uses the natural human willingness for improvement and the encouraging environment of group fitness to boost engagement, increase retention, and build community.

Spivi’s performance metrics include data on heart rate, calories burned, distance traveled, and other key metrics. This data is displayed in real-time on displays inside the fitness facility, so members can see how they perform during their workouts. Spivi also provides historical data so members can track their progress over time.

“We are always looking for ways to improve the experience for our members,” said Max R. Gellert, CEO of BLUSH Boot Camp. “Spivi’s real-time performance metrics will give our members the information they need to stay motivated and reach their fitness goals.”

The Spivi and BLUSH Boot Camp partnership is a great example of how technology can be used to improve the fitness experience. By providing real-time performance metrics, Spivi is helping BLUSH Boot Camp members track their progress and stay motivated. This can lead to improved fitness outcomes and a better overall experience.
Spivi has partnered with BLUSH Boot Camp, a women-only fitness boot camp Credit: Spivi / BLUSH Boot Camp
02 Mar 2023
Spivi unveils new smartwatch connectivity to enhance engagement for gym members
Spivi, an industry leader in interactive displays, leaderboards, gamification and performance tracking for gyms and fitness facilities, has released a new update to its platform.

The upgrade revealed new smartwatch connectivity, allowing club members to utilise their existing wearables, including the Apple Watch, the Samsung Watch and Wear OS 3.0 compatible smartwatches.

Spivi is an immersive fitness gamification platform proven to increase retention and reduce churn. It tracks performance data and gamifies the members’ fitness journey using leaderboards, data and visuals to strengthen engagement and brand loyalty.

The platform harnesses the natural human willingness for improvement and the encouraging environment of group fitness to boost engagement, increase retention and build community.
Spivi will demonstrate the new capabilities at the annual fitness industry convention, IHRSA 2023, this month in San Diego, California.

Shay Amir, CEO at Spivi and a member of the Forbes Business Council, said: “Letting members use their wearables and smartwatches will help many operators ease the onboarding process and enhance engagement.

“Spivi provides the most comprehensive and gamified solution for gyms and studios.”
“The technology we use allows club members of all ages to take an active part in an ongoing gamified experience created by their fitness instructors and orchestrated by Spiv,” said Nir Hasson, CTO at Spivi.

“The Spivi platform encourages members to take part in competitions at their gym, to reach personal milestones and beat their previous results and be part of a group competing with other gyms.”
Spivi, with offices in California, USA, and in Israel, prides itself on delivering immersive workout experiences for gyms and boutique studios Credit: Spivi Inc
20 Feb 2023
Spivi's platform adds new Wear OS compability for Android devices
Spivi, which provides interactive displays, leaderboards, gamification and performance tracking to gyms, has added new smartwatch connectivity to its platform. The system connects fitness groups by capturing heart rate data wirelessly from participants’ wearables, such as heart rate monitors and smart watches, using the Spivi.Connect app.

On 1 March the app is launching for Wear OS (Android devices), which will extend the platform’s compatibility across a gym operator’s user base making it easier for members to join. Up until this date, integrations have included ANT+ devices (such as Garmin and Wahoo Fitness), Polar BLE devices and the Apple Watch.

“Letting members use their wearables and smartwatches will help many operators ease the onboarding process and enhance engagement,” said Shay Amir, Spivi’s CEO. “Spivi provides the most comprehensive and gamified solution for gyms and studios.”

Spivi offers indoor cycling experiences through Spivi Studio, which includes a 3D virtual ride experience and real time performance tracking. Spivi MetriX is described as “pure cycling data tracking” with fitness tests, club challenges, color-coded views and a live leaderboard. The metrics gathered during sessions include power, cadence, speed, distance, energy and calories.

Spivi Arena provides tests and challenges for group fitness classes during which live stats are displayed. This solution also has a built-in class scheduler and integrations with, among others, Mariana Tek, Gym Master, ABC, Mindbody and Virtuagym. A performance analysis and workout summary are also supplied to gym members after class.
The Spivi.Connect app will be adding Wear OS (Android devices) compatibility on 1 March
Credit: Spivi
Spivi: featured in Sports Management, HCM and Fit Tech magazines
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Spivi
Tel: +1-800-900-9917
Address: 4505 Las Virgenes Rd. , STE 211, Calabasas, California, 91302, USA
Shay Amir, Co-Founder and CEO
Spivi video gallery:
Key personnel
Shay Amir, Co-Founder and CEO
Nir Hasson, Co-Founder and CTO
Alyssa Montagna, Direcor of Sales
Key customers
Our customers are fitness clubs, gyms, boutique studios, universities, academic facilities, and corporate fitness. Some of our key customers from different tiers are Gold’s Gym, The YMCA, Crunch Fitness, Digme Fitness, Xcelerate, Mytime Active, Ride45, Evolution Fitness, JCC, Coca-Cola, INEOS, Citi Group, and Nestle.