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We Work Well Inc

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What we can do for you
We Work Well is a global premier hosted buyer event company, connecting high-level executives from leading suppliers with pre-selected highly qualified buyers through scheduled one-on-one meetings, networking activities, community, and purpose. Their portfolio of events spans the spa, hospitality, and fitness industries.

• W3Spa connects global spa, beauty, and wellness suppliers with decision-makers from luxury resort spas.
• W3Fit brings together owners and operators from top fitness and leisure clubs with global suppliers.
• W3Hospitality matches like-minded global leaders in the hotel procurement industry.

Monica Helmstetter and Lucy Hugo founded We Work Well in 2019. In 2021 the company expanded into the fitness sector in Europe with W3Fit EMEA, led by industry veteran David Zarb Jenkins. Within two years the event has positioned itself as a leader, attracting the top fitness operators and suppliers from the UK, Europe, and the Middle East. In September 2023, the company announced the launch of W3Fit North America. The much-anticipated inaugural W3Fit North America event will be held September 8-11, 2024, at Estancia La Jolla Hotel & Spa, California.

“We are delighted that the fitness industry has embraced our fresh and innovative event approach providing a new opportunity for attendees to meet, network, and educate themselves all whilst promoting health & well-being at the event and beyond,” David Zarb Jenkins, co-founder W3Fit.

“Right from the start, we have been mindful of creating an event platform that was uniquely able to adapt to the evolving needs of any vertical it enters, both now and into the future,” explains Lucy Hugo , founder We Work Well Inc. “With the intersection of fitness and wellness reshaping the traditional approach to gyms and clubs, hosting an event like ours during this new phase of development is exciting for our team.”

Key products and services
Premier hosted buyer events connecting owners and operators from top health, fitness, leisure clubs, and hotels with executives from global supplier companies innovating the fitness industry through pre-scheduled one-on-one meetings, education, and networking.

W3Fit North America, September 8-11, Estancia La Jolla Hotel & Spa, California.

W3Fit EMEA, October 8-11, Chia Laguna, Sardinia, Italy.
We Work Well Inc video gallery:
Plans for the next 12 months
W3Fit North America
September 8-11, 2024
Estancia La Jolla Hotel & Spa, California

Nestled in the heart of Southern California, Estancia La Jolla Resort & Spa with stunning Mediterranean-inspired architecture and lush landscapes is the ideal setting for the inaugural W3Fit North America event.

October 8-11, 2024
Chia Laguna Sardinia, Italy

Experience the marvels of Sardinia at the Chia Laguna Resort, which seamlessly blends elegant and harmonious style with an unwavering commitment to excellence. Truly an unforgettable experience discovering nature, the sea, and the wonders of Sardinia.
Key personnel
David Zarb-Jenkins, co-founder, W3Fit
Cameron Close, event director, W3fit North America,
Monica Helmstetter and Lucy Hugo, founders of We Work Well Inc.
Key customers
Meet our Buyers:
Highly qualified owners and operators from top health, fitness, and leisure clubs and hotels.

Meet our Suppliers:
High-level executives from global supplier companies innovating the fitness industry.
"W3Fit is an excellent event organized by a group of very passionate people who are driven to exceed expectations and they did. The format, energy and quality of meetings was outstanding.”
– Mark Lowder, WellnessSpace Brands
“Excellent experience all round. The organisation was superb and the event very well structured from start to finish. Would highly recommend it.”
– Phil Hall, Energie Fitness
“A well-performed event with top-level attendees. Woodway enjoys being a part of it!”
– Bastian Gruendler, Woodway
updates & press releases
01 May 2024
W3Fit EMEA’s innovative programme sets sail for Sardinia, Italy
Following a hugely successful event last year in Split, Croatia, a W3Fit EMEA, is heading to the Chia Laguna resort in Sardinia from 8-11 October.

David Zarb-Jenkins, W3Fit co-founder said: “We’re excited to take W3Fit EMEA to beautiful Sardinia at this stunning resort. The sprawling scenery and outdoor spaces make it the perfect venue to deliver our fresh, innovative programme integrating health and well-being”.

W3Fit EMEA will bring together like-minded leaders in the club and fitness industry through pre-scheduled one-to-one meetings, networking activities and a sense of community and purpose.

Buyers are carefully chosen and vetted based on purchasing plans including highly qualified owners and operators from EMEA’s top health, fitness and leisure clubs and hotels.

Meanwhile, supplier partners represent product categories that are innovating the fitness industry.

With six months remaining for the event, several fitness operators and suppliers have already committed their attendance.

Returning suppliers include Technogym, Myzone, Life Fitness, Woodway, Gantner, Proinsight, Gladstone, Les Mills, Keiser and more.

Additionally, several new suppliers – notably BLK Box, Milon, Orbit4, Total Gym, Ziva, Evolt, Exerp and Kingsbox – will be joining.

On the operator side, the event has attracted the UK’s most prominent fitness operators, who will be joined by an increased selection of top operators from the rest of Europe and the Middle East.

Buyers from the UK include David Lloyd, Nuffield, Everlast, Fitness First, Lift Brands and Everyone Active.

European companies such as Urban Gym Group, Marriott, Fit Express, Fit+ International, Holmes Place and Synergym will be hosted as well as Leejam, Puregym, Armah Sports, TriFit and Ezdihar Sports/Evox Clubs representing the Middle East.

W3Fit heads to North America
Now in its 3rd year, W3Fit by We Work Well Events is building on the resounding success in EMEA with the launch of W3Fit North America in September.

Cameron Close, global wellness director at We Work Well, has assumed the role of event director for W3Fit North America.

Close brings a wealth of experience in the health and fitness space, having overseen the wellness programme across the company’s spa, hospitality and fitness events.

He said: “I look forward to further advancing our commitment to delivering a highly targeted event programme at W3Fit North America at Estancia La Jolla Hotel & Spa in La Jolla, California from 8-11 September. The schedule will be centered around cultivating stronger more authentic business relationships.”

For more information about W3 Fit EMEA please contact David Zarb-Jenkins ([email protected]) and to learn more about W3Fit North America, reach out to Cameron Close ([email protected]).
2024 marks W3Fit's third anniversary Credit: We Work Well Events
11 Jan 2024
We Work Well Founders Reflect on 5 Years of Innovation and Growth
Redefining Hosted Buyer Events and Adapting to a Changing Landscape

As We Work Well celebrates its fifth anniversary, founders Monica Helmstetter and Lucy Hugo take a moment to reflect on the pivotal points that have defined the company’s remarkable journey. From its inception in 2019 to the recent expansion into the North American fitness market, We Work Well has continually evolved, setting new standards in the event industry.


In 2000, Monica and Lucy were two friends navigating the corporate world in Boston working together in a media company. Their friendship grew over shared interests in health and fitness, often spending lunch breaks running along the Charles River and unwinding after work with yoga and spin classes at Boston Sports Club. Even as life took them to different corners of the world, their friendship endured.

Whether meeting personally or at business events, the duo consistently prioritized challenging each other through exercise. In 2018, drawing upon nearly three decades of collective experience in the spa and wellness industry, these friends from Europe decided to forge their own path in America. Their mission? To shake up the B2B event world.

The Launch of We Work Well – Where Business Meets Wellness

Fast forward to January 2019, when Monica and Lucy announced the launch of We Work Well, introducing the next generation of hosted buyer events, aimed to redefine the traditional format by incorporating wellness into every aspect of the event experience. The goal was not only to facilitate meaningful business connections but also to inspire attendees to integrate wellness practices into their personal and professional lives.

Pivoting to Virtual Events

Responding quickly to the challenges presented by the COVID-19 pandemic, We Work Well pivoted in May 2020 and introduced We Work Well Virtual, effectively transitioning their concept online. Their premier web-based virtual meeting platform facilitated connections between spa and wellness suppliers and key decision-makers through scheduled virtual one-on-one meetings, education, and networking. Leveraging the challenges of the pandemic and recognizing the potential of their web-based format, Monica and Lucy saw an opportunity to broaden their reach.

Expanding into a new market with We Work Well EMEA

Encouraged by the positive response to their virtual events, and with travel restrictions continuing to hinder conferences and tradeshows worldwide, We Work Well expanded in September 2020 with the launch of We Work Well EMEA, highlighting the growing importance of the wellness industry in Europe, the Middle East, and Africa. The company’s expansion was fueled by its commitment to connecting suppliers and decision-makers globally, even in the face of unprecedented challenges. Based in Europe, Stephen Pace-Bonello joined the team as event director, bringing a wealth of experience in the region. In April 2022, suppliers and key decision-makers from luxury spas across Europe, the Middle East, and Africa gathered in Spain for the first in-person edition of W3Spa EMEA by We Work Well.

Launching W3Hospitality and W3Fit in Europe

October 2021, marked another milestone for We Work Well introducing two new events, W3Hospitality, and W3Fit EMEA, expanding their successful meeting concept into hospitality and fitness. To support this expansion, David Zarb-Jenkins joined as co-founder, bringing over twenty years of experience in the fitness, hospitality, and hosted-buyer sectors. These events, held at The Westin Dragonara Resort in Malta, showcased the company’s ability to adapt to the evolving needs of any vertical it enters. Within two years both events have established themselves as leaders, drawing in the top buyers and suppliers from the UK, Europe, and the Middle East

Bringing W3Fit to North America

In September 2023, We Work Well further expanded its portfolio with the addition of W3Fit North America set to take place at Estancia La Jolla Hotel & Spa in California later this year. With the intersection of fitness and wellness reshaping the traditional approach to gyms and clubs, the program, focused on fostering genuine business connections and enhancing overall well-being, further advances the company’s dedication to delivering innovative programs that resonate with its audience.

Looking Ahead

As We Work Well continues to push boundaries, launch new events, and redefine the event landscape, Monica Helmstetter and Lucy Hugo remain dedicated to their mission of connecting industry leaders, fostering authentic relationships, and promoting the integration of wellness into every aspect of business and life. As they look back on five years in business with gratitude to the many individuals who have helped shape their journey and when asked about the future, they envision the convergence of spa, fitness, and hospitality as a pivotal focus, offering an exciting opportunity for expansion and growth.
Founders Monica Helmstetter and Lucy Hugo reflect on the company’s remarkable journey Credit: We Work Well
15 Mar 2022
W3Fit announces partnership with ukactive
As W3Fit continues to sign operators and suppliers up to its inaugural event on the beautiful island of Malta, October 4-7, 2022, the company has today, announced, an official partnership with ukactive.

“We are delighted to be able to welcome ukactive onboard,” says David Zarb Jenkins, Event Director, W3Fit. “Over the last couple of years, face to face interactions and in-person opportunities to nurture relationships and do business have been extremely limited due to the pandemic.

“As we start to emerge from restrictions, people are keen to get back to face to face engagements and our event provides the perfect environment for this. Over the coming months, we will work with ukactive to ensure operators and supplies in the UK leisure sector are kept up to date with our news and are encouraged to get involved.”

W3Fit is owned and managed by We Work Well Inc. an established global premier hosted buyer event company. The event will include two days of prescheduled one-on-one meetings between buyers and suppliers, supported by a full education and networking programme.

Steve Scales, Director of Membership and Sector Development, ukactive, said: “This is a great partnership. Collaboration between operators and suppliers, plus the sharing of ideas and experiences are vital to the future success of the industry. W3Fit creates the perfect environment for the coming together of minds, resources and expertise that will allow innovation and thought leadership to prosper.

“The fact the event is hosted by Malta, one of the most beautiful islands in the world, also adds to the magic of the event.”

Bookings for W3Fit are open now. If you are interested in finding out more, contact David Zarb Jenkins at [email protected].

 Credit: Getty Images
We Work Well Inc: news from and
The countdown is on for the third edition of W3Spa EMEA, an industry buyer event hosted by international buyer event company We Work Well (WWW).
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
International hosted buyer event company We Work Well (WWW) has confirmed dates and locations for its 2024 conference calendar.
The second W3FIT event took place in Croatia recently, drawing buyers and suppliers together from across the EMEA region for three days of meetings, networking and educational sessions at the Le Méridien Lav in Split.
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.
More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
We Work Well Inc: featured in Sports Management, HCM and Fit Tech magazines
Sponsored: Build well
HCM People: David Zarb Jenkins
Despite industry challenges, there’s a fresh air of positivity
We Work Well Inc
Tel: +356 99448862
Address: 1000 Johnnie Dodds Blvd, Mount Pleasant, SC, 29464, United States
David Zarb-Jenkins, co-founder, W3Fit EMEA
We Work Well Inc video gallery:
Key personnel
David Zarb-Jenkins, co-founder, W3Fit
Cameron Close, event director, W3fit North America,
Monica Helmstetter and Lucy Hugo, founders of We Work Well Inc.
Key customers
Meet our Buyers:
Highly qualified owners and operators from top health, fitness, and leisure clubs and hotels.

Meet our Suppliers:
High-level executives from global supplier companies innovating the fitness industry.