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Funxtion International BV

What we can do for you
Funxtion is the only independent B2B company that offers a full ecosystem of customizable digital fitness content and omnichannel delivery services. Funxtion has been working with operators to provide a quality digital member experience for many years, constantly developing its product portfolio in line with evolving market needs and emerging technologies. At the core of the company’s digital solution is their Platform which connects digital fitness content, whether that’s Funxtion’s content, customer’s own content, and third-party content with end-consumer interfaces. Today, the company is known for its forward thinking, innovation and delivery of a complete package of digital fitness content and hybrid delivery methods.

Product Ranges & Services
Funxtion helps their customers compete against the harsh at-home fitness market by offering a total digital content and omnichannel approach. Their B2B SaaS platform enables businesses to deliver digital fitness content to their customers via multiple channels: 1) in-gym via the Funxtion Virtual Player and/or MultiScreen Solution, 2) at-home via the Funxtion White Label Member App, and 3) integrated with third-party membership apps. Funxtion also creates high-quality, white label digital fitness content in the form of Virtual Classes and single exercises that can be combined with an operator’s own content to create custom workouts and training plans.
case study: Fitness First Germany
Fitness First Germany has super-charged its members’ gym floor training experience with the roll out of Funxtion’s Multiscreen Virtual Player solution across its portfolio.

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes. Multiple screens (provided by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience. The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts, and logo.

“Digital instruction is the next phase of evolution in gym floor training.” Says Martin Seibold, CEO, LifeFit Group – owner of Fitness First Germany. “Providing our members with access to high quality, digitally streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards individual goals.

“We are constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members, whilst also maintaining our position as one of the sector’s innovation frontrunners. Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

The roll out, which began during lockdown at the end of 2020, gives all the brands’ members across 50+ clubs access to the new experience.

Ernst De Neef, CEO Funxtion, says: “Fitness First has been sharing our content via their member app for a while, so all the exercise demonstrations displayed by the multi screens in their sites will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to ongoing enhancement of the member experience.”

Martin Seibold concludes: “Digitalisation is enabling gym’s to create inspiring, customer-centric experiences that, even a decade ago, could not have been imagined. In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all which can be custom-branded, so the partnership made perfect sense.“
case study: PureGym
As part of its strategy to create an unrivalled digital member experience, Pure Gym teamed up with Funxtion, experts in interactive digital fitness, to deliver a huge library of exercise content direct to members via the Pure Gym app.

The Pure Gym app enables its 1.5 million members to tailor their fitness experience to reflect their personal preferences, goals and diary. In addition to online booking of classes and personal training, the app now also provides instant access to thousands of exercise tutorials and personalised training plans providing virtual support anytime, anywhere and enabling members to self-manage their training plans.

“This new integration elevates our digital offering to a whole new level,” explains Francine Davis, Chief Strategy Officer at Pure Gym. “The beautifully presented and technically perfect exercise tutorials, created by Funxtion, provide our members with specialist support 24 hours a day, helping ensure they train effectively and safely, even when they are not under the supervision of our gym floor trainers.

“We chose to work with Funxtion because of the quality of the provision, the ease of integration and the potential to work together to deliver further enhancements to our digital offering moving forwards. Funxtion is constantly innovating and adapting their product in response to market needs. This makes Funxtion our perfect digital partner and will help us deliver a member experience which creates a new service standard for the industry.”

All Pure Gym members are encouraged to download the mobile app on joining. Davis, adds: “Our digital offer remains central to our customer experience strategy and, as a result, we are constantly reviewing and enhancing this aspect of our provision. The Funxtion content provided us with a quality off-the-shelf product we could ‘plug in’ to our existing application. No point us recreating what is already available.”
Funxtion International BV video gallery:
Plans for the next 12 months
Funxtion is enhancing their platform to make it easier for brands to attract and retain members using customer-generated data and hyper-targeted content. This new focus amplifies Funxtion’s existing 360° vision by facilitating intelligent and user-tailored content across all platforms, not only for their existing partners and businesses in the fitness industry, but also for new markets in need of smart content.
Key personnel
Ernst de Neef, CEO Founder
Mendel Witzenhausen, CINO Founder
Tom de Lange, Head of Product
Karen Euser, Head of Content
Tom Post, Head of Sales
Key customers
Funxtion clients are located across 24 countries and include: Anytime Fitness International, GoodLife Fitness (Canada), PureGym and 1 Rebel (UK), SportCity and Fit For Free (the Netherlands), Fitness First and Sporteve (Germany), FLG Group Australia, and SC Fitness (Portugal).
“A great choice of digital partner based on the quality of provision, ease of integration, and shared vision on future innovation. I am confident that working together will enable us to continue to deliver an industry-leading product that enhances the experience of all our members.”
– Lucian Weston, PureGym
Funxtion International BV: news from and
A partnership with FunXtion and its MultiScreen Solution software has allowed 1Rebel to enhance its in-club experience to a much more connected and engaged level.
Sports Management NEWS: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Interactive digital fitness specialist FunXtion has partnered with health and fitness tracking software provider WeFitter.
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Funxtion International BV: featured in Sports Management, HCM and Fit Tech magazines
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef
Innovation: Digital gym floor
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
Promotion: Funxtion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
Supplier showcase: Funxtion: A vital connection
NonStop Gym, Switzerland’s no frills gym chain, has appointed FunXtion to create its member training app
Funxtion International BV
Tel: +31 (0)20 2135000
Address: Funxtion International BV, Sloterweg 796, Amsterdam, North Holland , 1066 CN, Netherlands
Ernst de Neef, CEO Founder

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