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Life Fitness

Life Fitness On Demand
Axiom Series - new selectorised strength line
Heat Performance Row
Life Fitness On Demand
Axiom Series - new selectorised strength line
Heat Performance Row
What we can do for you
For 50 years, Life Fitness has worked in collaboration with customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and family of brands illustrates our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes, and personal transformations, and with five decades of learning and growth behind us, we know that innovation is essential to not only excel, but to drive disruption. We’re not here to follow the fitness industry, we’re here to lead it.

Key products and services
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training for exercisers of all abilities, while helping facilities to evolve through an extensive product range across our brands: Life Fitness, Hammer Strength, Indoor Cycling Group (ICG) and Cybex.

But it doesn’t stop there – we know that an empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energised when on a Cybex Arc Trainer.

We do this through innovative digital technology and education to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.
Plans for the next 12 months
We will continue to put our customers at the forefront, evolving and adapting support in-line with their needs as the industry recovers from the pandemic. Our extensive product road map will see exciting new innovations launched, supported by digital content and education to deliver new member experiences.

Collaboration and working in partnership to drive success is in our blood, and this will continue to form an important part of our strategy, extending relationships with key partners including Williams Racing and the LTA in the meantime, to drive best practice and strengthen our position within our target sectors.
Key personnel
Craig Cocking, UK Country Manager
Chris Webb, UK Strategic Partnership Manager
Tom Lakeman, UK Sales Manager
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
Life Fitness : news from sportsmanagement.co.uk and fittechglobal.com
Life Fitness has launched a new mobile app named Life Fitness Connect to provide the ultimate workout experience.
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective immediately.
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.
Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout tracking capabilities and on-demand classes.
Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness.
Life Fitness : featured in Sports Management, HCM and Fit Tech magazines
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
Gym floor: Fusion fitness
Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
Life Fitness
Tel: +44 (0) 1353 666017
Address: Queen Adelaide , Ely, Cambridgeshire , CB7 4UB, UK
Craig Cocking, UK Country Manager
Key personnel
Craig Cocking, UK Country Manager
Chris Webb, UK Strategic Partnership Manager
Tom Lakeman, UK Sales Manager
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.