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Life Fitness

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Hammer Strength HD performance trainers
ICG Connect System
Insignia series
Hammer Strength HD performance trainers
ICG Connect System
Insignia series
What we can do for you
For 50 years, Life Fitness has worked in collaboration with customers to deliver tailored solutions and experiences for them and their members.

Our mission is to inspire healthier lives, and our strong heritage and family of brands illustrates our commitment to delivering the best products as global industry leaders.

We are driven to inspire business success, lifestyle changes, and personal transformations, and with five decades of learning and growth behind us, we know that innovation is essential to not only excel, but to drive disruption. We’re not here to follow the fitness industry, we’re here to lead it.

Key products and services
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market. Life Fitness offers leading-edge cardio equipment, groundbreaking group training systems and premium strength training for exercisers of all abilities, while helping facilities to evolve through an extensive product range across our brands: Life Fitness, Hammer Strength, Indoor Cycling Group (ICG) and Cybex.

But it doesn’t stop there – we know that an empty treadmill isn’t compelling, but once someone steps on it, the stories are limitless. Our goal is to connect people emotionally to their fitness journey - feel inspired when running on a Life Fitness treadmill, motivated when using Hammer Strength equipment and energised when on a Cybex Arc Trainer.

We do this through innovative digital technology and education to continuously improve the customer experience so that the people and businesses we interact with are able to thrive.
Plans for the next 12 months
We will continue to put our customers at the forefront, evolving and adapting support in-line with their needs as the industry recovers from the pandemic. Our extensive product road map will see exciting new innovations launched, supported by digital content and education to deliver new member experiences.

Collaboration and working in partnership to drive success is in our blood, and this will continue to form an important part of our strategy, extending relationships with key partners including Williams Racing and the LTA in the meantime, to drive best practice and strengthen our position within our target sectors.
Key personnel
Fran van de Ven, VP International Sales Steve Newell, Managing Director – Distributor Business and Key Accounts EMEA
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.
Testimonial
“We've been thoroughly impressed by Life Fitness since awarding the contract last year; they’re a great brand fit, and the quality and range of equipment, alongside their unrivalled support, will ensure we can deliver high quality fitness facilities catered for our wide-ranging member demographic.
“Their technology offering will also support our focus on driving digital across the business and help to kick on our digital transformation work. Life Fitness are proving to be a key partner in helping us achieve our mission of delivering facilities that support happier and healthier communities.”
– Glen Hall, Managing Director, Parkwood Leisure
updates & press releases
22 Nov 2021
Feet on the ground, fitness in the clouds
While exercisers often seek new ways in which to get the most out of their workouts, operators want to do the same with their investments; introducing Life Fitness Connect, a free-to-download mobile app for Apple and Android devices designed to help members maximise their experience using Life Fitness and Cybex equipment.

Designed with the user at the forefront, Life Fitness Connect is easy to use and connects to equipment via NFC, Bluetooth or QR codes.

Users can see videos on correct technique, alternative exercises and workout options, plus the platform’s advanced workout tracking capabilities sync data with compatible wearables and heart rate monitors to track workouts in one place.

To get the most out of their workouts, premium subscribers can also choose from a range of Life Fitness On Demand studio-style classes and adaptive audio coaching classes.

Built with PEAR, the app’s premium adaptive audio coaching classes utilise heart rate-based training and users’ biometric data to adjust workout cues in real-time.

The extensive library of workouts and training plans ranges from high-intensity cardio training, some led by Nike Run coaches, to night-time yoga flow techniques, all taught by world-class trainers and yogis.

Users also have the option to add custom music playlists or select symbiotic music from the app during any workout.

Dan Wille, Life Fitness global vice president of marketing and product development, comments: “With Life Fitness Connect, we’re bringing the workout to the exerciser – whether in the gym or at home – with easy-to-use tracking features that sync with equipment and wearables, and a large library of on-demand and audio coaching classes to keep workouts fresh and exciting.”

Get Started with Life Fitness Connect
• Life Fitness Connect is available as a free-to-download app in the Apple App Store and Google Play stores.

• On-demand and adaptive audio coaching classes are available as a premium subscription service for £5.99 per month or £60.99 per year.

• New users can claim a free 14-day trial with access to premium on-demand classes by downloading and registering for the app.
The extensive library of workouts and training plans ranges from high-intensity cardio training to night-time yoga flow techniques
05 Nov 2021
Hammer Strength just got stronger: Introducing the new HD Performance Trainers
Hammer Strength, the number one brand in performance strength training, is adding to its portfolio of industry-leading machines with the launch of its new anaerobic training line, HD Performance Trainers.

Consisting of the HD Tread, HD Air Bike and HD SPARC, each piece has been designed to provide the toughest of workouts on its own, or when combined with other Hammer Strength performance equipment.

The HD Tread is a self-powered treadmill with a curved design for fast acceleration. The user is in complete control of sprint mechanics and belt speed, eliminating equipment interference to ensure the focus is solely on the athlete.

The HD Air Bike is designed to quickly raise or maintain the exerciser’s heart rate. Its unique adjustable AirGuard redirects air in a preferred direction and the multi-grip handlebar ensures ergonomic hand placement.

Completing the series is the HD SPARC, the ultimate performance trainer for explosiveness and power. Its unique high-knee position engages the glutes and muscles to create a downward-driving force for maximum training efficiency. Like the Air Bike, the SPARC is an excellent option for injury recovery or prevention, with no impact on an athlete’s joints.

“At Hammer Strength, we’re known for redefining the performance experience for athletes, and the same knowledge and passion that’s applied to our traditional products has driven the design and capabilities of the HD Performance Trainers range,” said JP Stockton, Hammer Strength product director.

This new range brings elite-level performance training equipment to facilities around the world; from individual HIIT workouts to small group training settings. Clubs can gain an edge over the competition and engage new and existing members, whilst pushing them to a higher standard.
HD Perfromance Trainers consist of the Consisting of the HD Tread, HD Air Bike and HD SPARC
Life Fitness : news from sportsmanagement.co.uk and fittechglobal.com
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris Clawson and effective immediately.
Life Fitness, the global leader in commercial fitness equipment, has announced the extension of its partnership with Williams Racing.
Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout tracking capabilities and on-demand classes.
Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched its 26,000sq ft wellness facility called Awana Spa & Wellness.
In its continued effort to deliver world class exercise experiences to fitness facilities and exercisers worldwide, Life Fitness has hired Matt Smith to the position of Vice President, Marketing.
Life Fitness has unveiled the new Integrity SL, its connected LED console designed for the Integrity Series cardio portfolio.
Life Fitness : featured in Sports Management, HCM and Fit Tech magazines
Indoor cycling: Get in gear
From colour zones to personalised resistance, indoor bikes now offer smarter, more advanced features than ever before. Suppliers tell us how their models can revolutionise your indoor cycling programme
Innovation: Digital gym floor
Digitalisation is now at the heart of fitness and the gym floor can no longer afford to remain disconnected. Top equipment suppliers tell us about the innovations that will help operators meet consumer expectations
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
With their dark vibe, pumping music and kit that needs adjusting, indoor cycling classes can be intimidating to the uninitiated. Steph Eaves asks suppliers for their tips on how to encourage beginners into the cycling studio – and keep them coming back
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
Life Fitness introduces Integrity SL, the next-generation LED console with intuitive functionality and digital connectivity
Life Fitness
Tel: +31 (0) 180 646 666
Address: Bijdorpplein 25-31, Barendrecht, 2992 LB, The Netherlands
Fran van de Ven, VP International Sales
Key personnel
Fran van de Ven, VP International Sales Steve Newell, Managing Director – Distributor Business and Key Accounts EMEA
Key customers
Anytime Fitness, David Lloyd Leisure, UFC Gym, Serco, Total Fitness, Third Space, Gymbox, Fusion, Williams Racing, Macdonald Hotels, DW Fitness First, Buzz Gym, Lawn Tennis Association, Parkwood Leisure, Marriott Hotels, The All England Lawn Tennis Club, plus leisure trusts, local authorities, universities and schools, independent gyms and sports teams.