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RISE Fitness Franchise

About RISE Fitness Franchise
RISE is a brand-new franchise created to fill an emerging gap. Outdoor workouts have become popular as pandemic lockdowns and gym closures have made people explore their communities for engaging alternatives.

RISE incorporates group personal training in outdoor exercise sessions with continuous online coaching and support. Members set personalised goals, join challenges, and receive nutritional advice. RISE has heart rate technology at the core, allowing members to work to the correct intensity during training. Our app means our coaches stay connected, build a community and coach members on the days they are not seeing them face-to-face.

RISE Fitness Franchise is a trading name of Elms Fitness Group Ltd.

What's the main USP of your franchise?
For franchisees, it is a low-cost way to get into business working directly with a team which have launched multiple successful franchise businesses.

For members, it gets results and is the perfect fit for the post lockdown landscape which incorporates more home working and technology.

What does the franchise package include?
You get your own exclusive RISE territory and then we support you to set up every part of your business: the RISE app plus launch marketing, web and social media presence, payment and booking software, and sales training on how to get from enquiry to paying member smoothly. The RISE team is made up of a group of fitness professionals whose careers include tenures at some of the UK’s largest operators including Anytime Fitness, LA Fitness and 37°.

How much does it cost?
In response to the current economic landscape, our early adopter franchise fee is low at £5,000. Unlike many fitness franchises RISE does not require you to lease premises or invest high upfront costs. Our focus is on getting franchisees into business fast and getting them to profit.

How many sites do you have?
Our first five franchisees are joining the RISE Team in July 2021.

Which consumer group/demographic is the franchise targeted at?
RISE is an accessible brand which works for all. It is particularly attractive to people who have held gym memberships before but have not achieved the results they wanted. RISE is a wrap around plan that is personal and gets results.

What are the characteristics of the franchisee you're looking to work with?
You get out what you put in. Our franchisees are first and foremost “people-people”. They like to interact and they care about the job they are doing. Many of our franchisees are personal trainers who are ready to take their earnings to the next level.

RISE Fitness Franchise video gallery:
Plans for the next 12 months
We are focused on the UK and building a network of 75 – 100 franchisees in the early stages.
Key personnel
James Cotton (Managing Director)
Carl Smith (Co-Founder and Director of Product)
Mhairi FitzPatrick (Chair and Executive Director)
Andy Kay (Executive Director)
Jeremy Taylor (Executive Director)
RISE Fitness Franchise: news from and
To provide franchisees with ongoing access to world-renowned, CIMSPA-endorsed, fitness and nutrition educational content, RISE Fitness has appointed Premier Global NASM as its preferred education partner.
A new fitness franchise is looking to tap into the emerging outdoor exercise market in the UK.
RISE Fitness Franchise: featured in Sports Management, HCM and Fit Tech magazines
Franchise sector: Facing the future
Outdoor sessions, digital workouts and plans for expansion, Emma Canning speaks to some of the franchise companies about how they have responded to the pandemic disruption and what is coming down the tracks…
RISE Fitness Franchise
Tel: N/A
Address: 46 Hullbridge Road, South Woodham Ferrers, Chelmsford, Essex, CM3 5NG, United Kingdom
Carl Smith, Co Founder and Director of Product
RISE Fitness Franchise video gallery:
Key personnel
James Cotton (Managing Director)
Carl Smith (Co-Founder and Director of Product)
Mhairi FitzPatrick (Chair and Executive Director)
Andy Kay (Executive Director)
Jeremy Taylor (Executive Director)