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Panatta Srl

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Panatta Headquarter
Panatta Vertical Leg Press - Free Weight Special
Panatta Headquarter
Panatta Vertical Leg Press - Free Weight Special
About us
Panatta is a historic fitness brand offering one of the widest ranges of products on the market, across all sectors, ages and types of training.

Our mission is to create machines that are aesthetically pleasing, functional and competitive in price that are entirely produced in Italy.

We offer more than 500 products and 2,000 colour combinations to create exclusive, limited edition machines, according to the needs and tastes of each customer.

Born from the passion of our founder Rudi Panatta, the company’s roots are held in the origins of physical culture.

Growing over 6 decades up to become the Italian brand of fitness and bodybuilding recognised all over the world.

Product news
Our brand focuses on professionals who are training at high levels, offering a huge portfolio of cardio, strength and functional products.

The main news is:

1) ROSSOPURO RUN: new 100% designed and made in Italy console with 21,5” HD display, for the widest running surface in the fitness market of 160x58 cm and a brand new auto-lubrication system.

2) FREE WEIGHT SPECIAL: A full optional free weight workout icon which expresses the Panatta DNA in all its power: designed to train in the best possible way and in maximum safety using joint biomechanics perfectly. A line that the company enriches every year with new models and biomechanical tips, many of which are true international uniquenesse, like the new Super Pendulum Squat, the Super Horizontal Multi Press, the Super Shrug Machine and many others.

• 3D layout projects
• Panatta Fitness Atelier to customise products with more than 2,000 colours combinations
• After sales support: organized network of expert technicians on the territory.

Shows attending
Panatta Srl video gallery:
Plans for the next 12 months
Innovation is always part of our plan. The company never stops investing and stimulating the market with 60 new products launched to the market in 2023 and the first quarter of 2024.
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we work with all the main targets in our sector (particularly independent clubs, but also leisure centres and gym chains).

We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.
“We would recommend Panatta to anyone. The service from the very beginning is easy, honest, and flawless. The machines have improved significantly in recent years. Biomechanics are second to none, and they look fantastic. Members are loving them, and we regularly get complimented for having the Panatta kit.”
– Paul Pearson, gym owner, One Gym Fitness Chain
“I would recommend Panatta to any type of gym operator, big or small, the key features are the build quality, innovative machines and adjustable correct movements for all user needs. For us Panatta worked closely on the custom design and bespoke finish of the gym/equipment. The biomechanics of the machine is very high and our customers can feel the difference. It makes us stand out!”
– Rob Arnould, gym owner, Arnoulds Gym Wirral
updates & press releases
19 Mar 2024
Panatta to showcase innovation at major fitness and bodybuilding events in 2024
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry events around the globe.

With a roster of sponsorship deals at some of the most prestigious fitness and bodybuilding events, Panatta is significantly increasing its investment in exhibition spaces. This is a strategic choice based on the awareness of the importance of creating direct connections with fitness enthusiasts, industry experts and bodybuilding athletes on a global level.

These are just some of the main events of 2024:

6 – 8 March: IHRSA, LA, California: The largest gathering for fitness professionals in the US; trade shows and educational events will create opportunities to expand business prospects as well as knowledge and encourage innovation in the sector.
15 – 17 March: Arnold Sports Festival, Birmingham, UK: Panatta has signed a three-year contract as the presenting sponsor of the Arnold Classic UK competition and intends to bring its offering to life within a 300sq m stand and a spacious 200sq m Muscle Gym: an interactive meeting point for athletes, enthusiasts and potential customers to experience its equipment firsthand.
11 – 14 April: Fibo, Cologne, Germany: One of the world’s most important fitness events which has enjoyed Panatta's support since its first edition. This year, Panatta has signed a contract as gold sponsor and will be exhibit a range of its exciting new products.
30 May – 2 June: Rimini Wellness, Rimini, Italy: The most important fitness fair in Italy and the one closest to Panatta's heart, given its long history of participation and the special relationship that has developed over the years between the organisers and attendees. This year, Panatta will have an imposing presence spread over several areas dedicated to fitness, lifestyle, bodybuilding, and training.
27 – 28 July: Dubai Pro, Dubai, UAE: An event hosting one important bodybuilding competition in the Middle East.
25 – 27 October: Dubai Muscle Show, Dubai, UAE: The most prestigious fitness and bodybuilding fair in the Middle East.

These trade shows not only serve as a platform for Panatta to unveil its latest product innovations but also as a stage to spotlight internationally renowned athletes who epitomise dedication, passion, and extraordinary results achieved through Panatta equipment.

Enthusiasts, customers, and visitors alike will also have the opportunity to directly engage with Panatta brand ambassadors, including iconic figures such as Ronnie Coleman (an 8x Mr Olympia), Phil Heath (a 7x Mr Olympia), Maureen Blanquisco (the reigning Ms Olympia Bikini 2022) and Angela Borges, a world champion in the Wellness category.

Alongside these luminaries stand Bob Cicherillo, celebrated as "The Voice of Bodybuilding," and Mohamed Foda, a rising star known as "The Next Big Thing" in bodybuilding.

With an unyielding commitment to innovation, quality and an unwavering passion for bodybuilding, Panatta is poised to make an indelible mark at the 2024 industry fairs.
Panatta is poised to make an indelible mark at 2024 industry events Credit: Panatta
30 Jan 2024
Panatta shares the secrets behind the Three Angles Biceps Machine
Panatta’s Three Angles Bicep Machine is designed for training the main elbow flexor muscles; the biceps brachii and brachialis.

Adjustable in three inclinations, the machine can be set up in different working setups so that the shoulder can flex up to 90°, gradually limiting the activation of the biceps brachii and placing the brachialis as the main performer of the gesture.

The handles are articulated (jointed) and rotating, to follow the physiological movement of the arm along the entire range of motion.

The independent levers also enable users to work on their muscles unilaterally or bilaterally. This enables the machine to highlight any asymmetries between the two sides of the body and prevents users from accidentally over-compensating during exercise when exercising a single arm.

In addition, the CAM system connected to the levers returns a load curve in line with the natural expression of strength of the targeted muscles throughout the range of motion.

Finally, the handles are also adjustable on two angles, for a supine or semi-supine grip.

The Three Angles Bicep Machine’s settings

Position 1: Shoulder in a near-neutral position

There is maximum expression of overall strength since the biceps brachii still maintains a good degree of stretch.

Position 2: 45° flexed shoulder

The biceps brachii is in a partial shortening position, and the brachialis is the major focus during the movement.

Position 3: 90° flexed shoulder

The biceps brachii is totally shortened while the brachialis performs the movement.

Check out Panatta’s official video here for more insights or follow this link to watch Phil Heat’s complete back and biceps workout with Panatta.
Phil Heat, seven times Mr Olympia and Panatta brand ambassador, testing out the Three Angles Biceps Machine Credit: Panatta
06 Dec 2023
Arnold Classic UK and Panatta ink three-year sponsorship deal
In 2024, industry event Arnold Classic UK and Italian fitness and bodybuilding Panatta will take their partnership to new heights in Europe after Panatta signed a three-year presenting sponsorship contract for the event.

Arnold Schwarzenegger, famously known as "The Governator," has curated a mosaic of events bearing his name, fortified by his legion of devoted fans and a select group of corporate allies.

Scheduled for 15-17 March, the 2024 Arnold Classic UK event will be hosted in Birmingham.

Panatta says its union with the event has come as no surprise, as it’s previously endorsed and participated in Schwarzenegger multisport The Oak festivals since their inaugural editions in Columbus (Ohio) and several times in Spain.

Panatta's heritage extends across six decades, encompassing cutting-edge bodybuilding equipment, enlightening seminars, generous support for premier sports competitions and athletes worldwide, with a perpetual ardor for the world of sports.

At the expo, Panatta will showcase its collection within a 300sq m booth and a sprawling 200sq m Muscle Gym.

This will serve as an interactive hub, inviting athletes, enthusiasts and potential clients to experience firsthand the excellence in Italian sports equipment.

Furthermore, it's an opportunity to rub shoulders with leading athletes including celebrated Olympians like Ronnie Coleman (8x Mr. Olympia) and Phil Heath (7x Mr. Olympia) together with fitness models.

According to Panatta, the event promises to be an unforgettable opportunity to immerse yourself in the world of top-tier sports equipment and athletic inspiration, enjoy a workout session and hear the latest from its distinguished ambassadors.
Ronnie Coleman and Phil Heath will be in attendance at the 2024 event as Panatta ambassadors Credit: Panatta
24 Oct 2023
Panatta unveils the Alternate Curling Machine
The Alternate Curling Machine by Panatta is a specialist piece of equipment designed for training the elbow’s flexor muscles, including the brachial, the brachial bicep and the brachioradialis.

With multiple applications, the machine features a Scott bench to replicate the classic curl exercise, with a guided and slightly converged trajectory that minimises joint stress and ensures a more natural gesture.

Thanks to a combined system of levers linked by anodized aluminium CAM, the equipment generates a physiological load curve in line with the strength curve developed by the target muscles.
This allows the muscle contraction to remain high and constant throughout the range of movement, maximising the effectiveness of the workout.

The independent levers also allow mono- and bilateral working.

In addition, the machine’s two rotating handles are mounted on an intermediate joint which self-regulates the distance from the elbow axis according to the length of any user's forearm. The handles are adjustable in two angles, for a perfectly supine or semi-supine grip.

The Alternate Curling Machine equipment is completed with gas-assisted adjustable seat, which allows users of all heights to find the right working set-up.
Pictured: Big Ramy, Panatta amabassador and 2x Mr Olympia winner Credit: Panatta
11 Aug 2023
Panatta to attend leading fitness trade shows in Dubai this autumn
Fitness equipment manufacturer and supplier Panatta is headed to Dubai later this year to attend three of the Middle East's most important fitness industry trade events.

From 23-24 September, the company will attend Dubai Pro as Presenting Sponsor. The team will also head to Binous Classic as a Gold Sponsor from 27-30 September, while a month after it will exhibit at Dubai Muscle Show as a Gold Sponsor, from 24-26 November.

Dubai is a bustling metropolis, a premium tourist destination and a landmark capable of attracting professionals and enthusiasts from all over the world.

At both events, Panatta will be hosting meetings at a 200sq m stand where it will showcase a range of new products. These will include:

• The new top-of-the-range Rossopuro Run treadmill – advanced technology equipped with a 21.5" HD display and the widest running surface on the fitness market (160x58 cm).

• The unique innovations of the FreeWeight Special line, a real must-have for every gym, which expresses the Panatta DNA in all its power.

• The biceps and triceps circuit of the FitEvo line.

• The Ecoline, Panatta’s 100 per cent energy-free solution for every cardio fitness and functional area.

A host of world-leading athletes will also attend the events in Dubai alongside Panatta.
Event delegates will have the opportunity to organise Meet & Greet experiences with bodybuilding legends such as Ronnie Coleman and Phil Heath (Mr. Olympia the calibre of Big Ramy), as well as eclectic athletes such as Sergio Oliva Jr.
 Credit: Panatta
02 Aug 2023
Panatta taps into the power of solar energy
Panatta’s philosophy has always been underpinned by its Italian roots and a strong emphasis on the environment. In a nod to this commitment, the company is always looking for the most innovative technology to help protect the natural environment around its production plants.

As part of its sustainability journey, Panatta has recently taken an important step in this journey and installed solar panels on all its factory’s roofs.

With an annual energy consumption of 1.160.000 kw/hour, the new solar panels will produce an additional 510.000 kw/hour which equates to 44 per cent of the company’s annual energy requirements.

In a recent interview, Angela Tosti, the president of Panatta, said “the new solar power plant will help our company to become more energy self-sufficient”.

In addition, the company has substituted all light points with LED bulbs which have reduced its energy consumption from 279.000 kw/hour to 126.000 kw/hour.

Despite cost reduction, Panatta says the most important result is the reduction in its CO2 production (up to 318 tons/year) in agreement with its environmental pledges.

Panatta also works in compliance with ISO 9001 and ISO 14001 laws to reduce carbon footprint production by working with recycled materials.

The company remains steadfast in its dedication to creating market-leading biomechanical fitness machinery with a low impact on the environment.

 Credit: Panatta
Panatta Srl
Tel: +39 0733611824
Address: Via Madonna della Fonte 3/c , 62021 Apiro (MC), Marche , Italy
Edoardo Panatta, vice president
Panatta Srl  video gallery:
Key personnel
Edoardo Panatta, Vice President
Key customers
Our key customers are B2B and we work with all the main targets in our sector (particularly independent clubs, but also leisure centres and gym chains).

We are also working in some other interesting markets, such as hotel chains, corporate fitness and home fitness.