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About ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together more than 4,000 member organisations and partners in our shared ambition to get More People, More Active, More Often. From gyms, leisure centres, sports bodies and other activity providers, to health bodies, tech firms, major consumer brands and equipment manufacturers, our community collaborates across the private, public and third sectors. ukactive facilitates high-impact partnerships, conceives and drives breakthrough campaigns, conducts critical research and lobbies the Government to recognise the power of the physical activity sector to address today’s biggest issues – including ‘levelling up’ health, reducing the burden on the NHS and social care, reducing crime, revitalising high streets and communities, and tackling loneliness.

Key products and services
We deliver a world-class membership service which is designed to support your organisation to grow. ukactive members form a community of organisations which represents the most powerful network in the industry, supporting knowledge-sharing, new research, business improvement, and collective lobbying.

Tailored member benefits ensure your organisation has access to the latest industry news, reports and business intelligence to inform your decisions and help you grow. Member newsletters, webinars and networking events provide support from our highly skilled and dedicated team, as well as strategic leads with expertise in the critical areas for sector growth. Members also receive important government policy updates and essential technical updates for your operations, as well as discounts on ukactive events, award entries, and services from partners.

Members of our Strategic Partner Group receive access to exclusive networking events and promotional opportunities, providing a valuable platform for sector leadership, communication and new business.
ukactive video gallery:
Key personnel
Mike Farrar, Chair
Huw Edwards, CEO
Steven Scales, Director of Membership and Sector Development
Jack Shakespeare, Director of Research, Policy and Communications
Key customers
Gyms, health clubs, leisure centres, fitness studios, swimming pools, sports bodies, activity providers, equipment suppliers, technology suppliers, health bodies, education bodies, health charities, consumer fitness brands
updates & press releases
17 Jun 2024
GE24: Manifestos – game over, or all to play for?
And so the battle lines are drawn. After a few weeks of trading blows based on what each party may or may not offer on 4 July, with manifestos published all has been revealed.

In elections past, manifesto week has been pivotal to the result. In 1983, Labour’s manifesto was described as ‘the longest suicide note in history’. In 2017, Theresa May’s ‘dementia tax’ derailed the campaign on the way to losing her majority. The early signs in 2024 suggest no such seismic impact.

With a campaign characterised by eye-catching photo opportunities, it felt apt that the Liberal Democrats launched their manifesto with Ed Davey on a rollercoaster – characterised by popular pledges, underpinned by less than robust finances.

Health and social care was a major theme, including spending commitments on the NHS and public health. There was specific mention of the need to increase activity, as well as the most concrete offer yet on reform of business rates.

The sums behind it have not convinced many, but as a set of potential policies for a third party in the Commons, or even the Opposition or junior coalition partner, it could prove to be an astute document for future prospects.

In search of a gamechanger that would alter the course of the election, the Conservative manifesto provided yet another disappointment for the party.

Despite providing more detail on some policy areas, such as welfare reform (see our response to the previous announcement in April) and business taxation, and a significant tax announcement on National Insurance for the self-employed, the manifesto lacked the knockout retail policy the party needed.

Labour’s launch on Thursday was perhaps the most anticipated, what with their dominant position in the polls, a feeling which contributed to a sense among many that the document underwhelmed.

There was little additional detail on many of the policy areas, and while there were positive noises on the importance of health and prevention there was a lack of specific ambition relating to the value physical activity can play here. Other areas, such as Industrial Strategy and business taxation, will see more detail if and when a Government is formed.

The document, though, fulfilled its purpose: quietly setting out a broad Labour plan for economic growth, without a level of detail that could risk scuppering a campaign that is currently cruising to victory. The ‘Ming vase’ is intact.

This is why the sector came together this week to sign a letter to party leaders calling on them to commit to making the UK the most active nation in Europe – and unlock the potential of the sector.

And so, after a week of manifestos and further TV debates focusing more on personality than policy, we remain resolutely where we were, albeit another week closer to polling day. With little sign of the polls changing, thoughts may start to turn towards engaging with a new Government in just a few weeks’ time. And yet, there is still time for a sting in the tail...

To learn more, download our policy paper. For more information or to help support our campaigning, email: [email protected]
 
By Stephen McLoughlin, Senior Public Affairs and Policy Manager, ukactive
Stephen McLoughlin, Senior Public Affairs and Policy Manager Credit: UK Active
13 Jun 2024
Leading bodies for health, sport, recreation, fitness and leisure urge party leaders to commit to making UK most active nation in Europe
A coalition of more than 200 bodies, athletes, businesses and charities across health, sport, recreation, and physical activity has written an open letter to party leaders calling on them to use the General Election to #TakeTheLead and commit to making the UK the most active nation in Europe.

As the main parties announce their manifestos and the men’s Euros comes into focus this week, a survey* of British adults asked where they think the UK ranks in Europe’s league table for physical activity. Three-quarters (75%) guessed it would feature in the top 10, but the reality is the UK is a miserable joint-11th among 15 comparable nations.

The call for change is driven by the Active Partnerships network, the Chartered Institute for the Management of Sport and Physical Activity, the Sport and Recreation Alliance, the Sport for Development Coalition, ukactive and the Youth Sport Trust, which together represent thousands of organisations, gyms, swimming pools, leisure centres, sports governing bodies, and professionals across the UK.

The letter kickstarts a new campaign launched by the organisations today (13 June) called #TakeTheLead, which will showcase the importance of creating a more active nation and, crucially, highlight the need for leadership by our national politicians to create the conditions for change.

The 226 signatories to the letter range from major health bodies to sport’s national governing bodies, education providers and the nation’s biggest fitness and leisure groups, while stars such as Rebecca Adlington, Ugo Monye, Adam Olaore and Darcey Bussell have also added their support.

The letter outlines the urgent need as well as the “unique opportunity” for any new Government to unlock the full potential of the sport, recreation and physical activity sector, in a move that would be “transformative for communities across the UK”.

It says: “To overcome our national health crisis and deliver economic growth, we believe you must commit to the ambition of making the UK the most active nation in Europe and work with the industry to deliver this vision.”

Collectively, the sector already saves the NHS £9.5bn every year by preventing illness and in total generates £85bn annually in economic and social value. However, the value generated by the sector could be far greater if the UK reaches and exceeds the activity levels of its European peers, according to research by the Sport and Recreation Alliance.

If the UK became the most active nation in Europe, the research projects:
  • Economic growth – by increasing GDP by £3.6bn every year

  • Reduced burden on the NHS – by cutting spending on preventable disease by £1bn every year

  • An improvement in people’s life satisfaction – by increasing wellbeing benefits to the value of £71bn
    every year.

The letter highlights priorities for the party leaders to focus on to reduce growing inequalities across the UK and drive significant change in activity levels, such as ensuring every child is active for at least 60 minutes every day, cutting red tape holding back growth, and embedding physical activity pathways into health and care systems.

Sport, recreation, and physical activity bind communities together across all ages, abilities and backgrounds and make the population healthier, happier, more productive and more prosperous.
Making the UK the most active nation would help to reduce pressure off the NHS, boost productivity and economic growth by helping more people to stay in work, improve physical and mental health from childhood, support the drive to net zero, and create more connected, inclusive communities.

Rebecca Adlington OBE said: “It’s time for our political leaders to take the lead and be much bolder in their ambitions for sport and physical activity in the UK.

“It’s going to be a great summer for sport but it’s about more than inspiring the next generation of athletes, it’s about how physical activity can help fix our health cRisis and improve so many lives.

“I want us to be top of podium as the most active nation in Europe and that starts with the next Government having a full plan to help us reach millions more people of all ages and backgrounds.”

Huw Edwards, CEO of ukactive, said: “The timing of the General Election and our summer of sport mean our political leaders have a golden opportunity to prioritise getting more people active to transform our nation’s wellbeing, boost economic productivity and save our NHS.

“The rewards are clear but we are yet to see the political will or strategy to reduce our growing inequalities, with those from disadvantaged backgrounds, women and girls, ethnic minorities and people with disabilities missing out on physical activity.

“Our nation’s gyms, pools, leisure centres and sports clubs are ready to do so much more, so we urge our party leaders to work with us and show their commitment to make the UK the most active nation in Europe.”

Read the full letter here.

National Sector Partners Group:
Active Partnerships
The Chartered Institute for the Management of Sport and Physical Activity (CIMSPA)
The Sport for Development Coalition
The Sport and Recreation Alliance
ukactive
The Youth Sport Trust

The signatories:
Abbeycroft Leisure
Access Sport
Action Group PR
Active IQ
Active Luton
Active Pregnancy Foundation
Activity Alliance
Alliance of Sport in Criminal Justice
Advanced Wellbeing Research Centre
Airius
Alliance Leisure
Angling Trust
Anytime Fitness
Archery GB
Arthritis Action
Asian Sports Foundation
Association for Physical Education
Association of Colleges Sport
Asthma + Lung UK
BaseballSoftballUK
Basketball England
BH Live
Bigwave Marketing
Boccia England
Bolton Arena
Bowls Development Alliance
Bowls England
Brio Leisure – Cheshire West & Chester Leisure CIC
British American Football
British Association of Sport Rehabilitators
British Cycling
British Equestrian Federation
British Fencing
British Gliding Association
British Gymnastics
British Horseracing Authority
British Horse Society
British Judo
British Mountaineering Council
British Nordic Walking
British Obstacle Sports
British Orienteering
British Para Table Tennis
British Rowing
British Shooting
British Society of Lifestyle Medicine
British Sub-Aqua Club
British Taekwondo
British Universities & Colleges Sport
British Weightlifting
British Wheelchair Basketball
British Wrestling
Bury Leisure
Business for Health
Canoe Camping Club
Club Kingswood
Coach Core
Code Fitness
CSSC Sports and Leisure
David Lloyd Clubs
DDMix
Dyaco
Edinburgh Leisure
England Touch
England and Wales Cricket Board
EGYM
EMD UK
Endurance GB
England and Wales Cricket Board
England Athletics
England Hockey
England Lacrosse
England Netball
England Squash
English Amateur Dancesport Association
English Indoor Bowling Association
EuropeActive
Everybody Health & Leisure
Everyone Active
Faculty of Sports & Exercise Medicine
Fearless Women
Fit Hire Limited
Fitmedia
Fitness First
Focus Awards
Foundry
Freedom Leisure
FTC Gym
Future Fit Training
GB Boxing
GB Snow Sports
GB Wheelchair Rugby
Gladstone
GLL
GM Active
Goalball UK
Good Boost
Gravesham Community Leisure
Greenhouse Sports
GymBox
Haringey Sports Development Trust
Horsescotland
Hurlingham Polo
Hutchison Technologies Ltd
Imperial Society of Teachers of Dancing
InBody UK
Independent Gyms
IndigoFitness Ltd
Intelligent Health
Inverclyde Leisure Trust
Junior Adventure Group
Keep Fit Association
Kew Green Group Limited
Kickboxing GB
Laban Guild International
Lampton Leisure Limited
Language of Dance Trust
Later Life Training
Lawn Tennis Association (LTA)
Leeds City Council – Sport
Leisure Energy
Leisure Labs
Les Mills Fitness UK Limited
Life Fitness
Life Leisure
Lifestyle Fitness
London Sport
Love Recruitment
Matrix
MAVERICKS Life Co
Merrithew
Miha Bodytec GmbH
Mind
Mosaic Group
Movember
Move it or Lose it
Move Technologies
Muslim Sports Foundation
Mytime Active
Myzone
National Association of Teachers of Dancing
National Centre for Sports & Exercise Medicine – Sheffield
National Indoor Climbing Award Schemes
National Orthopaedic Alliance
National Trails
NextGen EHS
Northern Counties Dance Teachers Association
Nuffield Health
Oldham Active
Oldham Community Leisure
On The Mend
Orbit4
Orthopaedic Research UK
Outdoor Industry Association
Paddle UK
Parkour UK
Parkwood Leisure
Pendle Leisure Trust
Places Leisure
Play England
PlayInnovation
Plymouth Active Leisure
Pozzoni Architecture Ltd
Precor Fitness Limited
Proinsight
PureGym
Quartz Sequoia Events Ltd (Elevate)
Quikswitch
Quoox
Right Directions (Management) Ltd
Rounders England
Royal Society for Public Health
Royal Yachting Association
Rugby Football League (RFL)
Rugby Football Union (RFU)
Sandwell Leisure
SCL Education Group
Sense
Shapemaster Global (Innerva)
Skateboard GB
Special Olympics GB
Sport for Confidence
Sport 4 Life UK
Sport in Mind
Swimming Teachers Association (STA)
Strategic Leisure
StreetGames
Surfing England
Swim England
Swimming Teachers Association
Table Tennis England
Technogym UK Ltd
The Adult Cerebral Palsy Movement
The Grounds Management Association
The Gym Group
The Ramblers
The Taskforce for Lung Heath
Thomas Pocklington Trust
Total Fitness
Trafford Leisure
Trail Riders Fellowship
Trilogy Leisure
Versus Arthritis
Volleyball England
Women in Sport
Wythenshawe Forum
Xplor
Zoom Media
3 1 5 Fitness
3D Leisure
4GLOBAL
Rebecca Adlington OBE
Morgan Bolding
Dame Darcey Bussell DBE
Jacob Dawson
Thomas Digby
Charlie Elwes
Dr Dale Esliger
Rory Gibbs
Professor Ben Kelly
Professor Rosie Meek
Dr Hayley Mills
Ugo Monye
Adam Olaore
Professor Greg Whyte OBE
Amy Williams MBE

*The consumer poll was carried out by Savanta in June 2024 and polled 2,732 people.
The letter kickstarts a new campaign called #TakeTheLead, which will showcase the importance of creating a more active nation Credit: Shuttertstock.com / PeopleImages.com - Yuri A
10 Jun 2024
GE24: Debate debuts, campaign clangers and more on the way
The election campaign has intensified this week, with the first of the TV debates between the two primary candidates for Prime Minister crystalising the positions of both parties as we head into the middle of the campaign. However, the return of Nigel Farage as leader of Reform UK, continued low poll ratings, pushback against analysis of future tax rises and an apology over D-Day commemorations have done little to change the narrative of an upcoming change of Government.

Tuesday’s debate between Keir Starmer and Rishi Sunak was an opportunity for both men to deliver their pitch directly to the country. With limited time given to each question, there was very little insight into policy, with both leaders focusing on attacking the record and/or vision of the other. During a discussion on young people’s futures, Starmer did reference the importance of integrating health clubs within new developments as part of Labour’s plans.

It was suggested ahead of the debate that Sunak would need to land a knockout blow to salvage his campaign, and despite a YouGov poll immediately afterwards suggesting he shaded it, further analysis was far from conclusive. The next few days were dominated by differing views over the use of calculations of Labour’s tax plans, which may have pleased Conservative strategists, but the campaign remains dogged by problems.

Nigel Farage’s return as leader of Reform UK presents a further threat to the Conservative core vote, as evidenced by its expected vote share climbing in multiple midweek releases. And the week closed with an apology from the Prime Minister for leaving D-Day commemorations early for an interview with ITV – a move which is unlikely to play well with the very voters the Tory campaign has targeted from the beginning.

Specific policy announcements were few and far between, although Labour did reiterate its plan to expand the existing Apprenticeship Levy into a ‘Growth and Skills’ Levy. This change would allow firms to use up to 50% of their levy contributions for training through alternative routes, not just apprenticeships. Meanwhile, the Liberal Democrats pledged to reverse Conservative cuts to the Public Health Grant worth £1bn a year and echoed ukactive’s narrative that there can be no growth without health.

While the past week has seen plenty of competing claims about tax rises, all Parties appear to be avoiding discussion of the incredibly tight fiscal situation for the next Government. The Institute for Fiscal Studies argues that it is likely the next Chancellor will need to announce tax rises, public spending cuts or borrowing – or all the above – in order to stick within their pledge on fiscal rules. This will have a significant impact on the ambition set out in parties’ upcoming manifestos, and their plans when in Government.

Manifestos are set to be published next week, with Labour’s reportedly planned for Thursday. ukactive will be providing analysis on the manifestos at the end of next week. These are anticipated to be relatively light on detail, beyond that which the parties have already committed to, although we expect to see more detail on Labour’s plans around business rates reform.

As a reminder, ukactive’s General Election Toolkit is available for members containing useful informationtalking points and a template for members to use when engaging with their local Prospective Parliamentary Candidates (PPCs). ukactive is continuing its engagement with the central teams of the main political parties, the teams around party leaders, the media, and other industry organisations. We have also been working with the National Sector Partners Group, to ensure we continue to lobby and campaign together, maximising our sector’s voice throughout the General Election.

To learn more, read our General Election statement here and download our policy paper. For more information or support, email: [email protected]

Miri Smith, Public Affairs and Policy Executive, ukactive
Miri Smith, Public Affairs and Policy Executive, ukactive Credit: ukactive
05 Jun 2024
ukactive launches enhanced Digital Futures consultation as fourth year of programme drives sector’s digital maturity
ukactive has today (5 June) launched the 2024 Digital Futures consultation in partnership with the Digital Futures Advisory Group, offering fitness and leisure organisations, national governing bodies and active partnerships, free digital benchmarking and strategic recommendations.

It is the fourth iteration of the annual Digital Futures consultation and organisations must complete the consultation by Wednesday 31 July 2024 to be involved in this year’s programme.
Operators and suppliers across the physical activity and sports sector are invited to answer a set of questions designed by independent digital consultancy Rewrite Digital, which are analysed to provide:
  • a digital maturity and effectiveness score

  • benchmarking against the sector

  • personalised recommendations

  • a private consultation with Rewrite Digital

  • access to a microsite for growth and resource.

This year’s consultation includes new questions to understand how emerging technologies and digital sustainability are impacting organisations in achieving their ambitions and for the first time, participants will be offered a second survey for deeper analysis, as well as tailored resources to support their digital transformation journey.

Participating organisations will benefit from greater insight into the impact digital can have in supporting equality, diversity and inclusion; the role digital services can play in improving consumer experience; and the role of artificial intelligence (AI) in supporting growth.

Last year’s consultation saw 316 organisations (204 in the UK and 112 from outside the UK) complete the assessment and the final report presented the fullest picture yet of the sector’s digital maturity levels. There was a 12% increase in the number of private operators taking part compared to 2022.

Organisations that have participated across all three years of the consultation, known as the Digital Futures Cohort Group, have on average, scored 18% higher than the sector average, showing the benefit of continued engagement and participation in the consultation year on year.

ukactive and its partners are encouraging as many organisations as possible to get involved this year, irrespective of participation in previous years, to ensure that the programme continues to present the most accurate picture possible of the sector’s digital maturity.

The Digital Futures programme was referenced in the Government’s ‘Get Active’ strategy for sport and physical activity, which aims to get 3.5 million more people active by 2030. It highlighted the combined work of ukactive and the British Chamber of Commerce’s report ‘Digital Revolution Challenge’ on the growth and opportunity presented by emerging technology.

Dave Gerrish, Head of Digital Transformation at ukactive, said: “Following the success of last year’s programme where we expanded the Digital Futures consultation globally, as we enter the fourth year of the programme we want to help grow the sector’s reputation to become leaders in the UK’s digital space.

“This consultation provides a critical opportunity to review and assess the barriers facing operators and suppliers, and create meaningful change that can support organisations’ digital maturity.

“We encourage all our members, whether operators or suppliers, to take advantage of this year’s consultation and at the same time help us achieve the most accurate picture of the sector’s digital maturity so we can work collectively to drive improvement.”

The Digital Futures programme was designed in collaboration with leisure and fitness operators such as DLL, Everyone Active, Parkwood, Anytime Fitness and Pembrokeshire Leisure. In addition, the Digital Futures Advisory Group comprising of ukactive core strategic partners, Gladstone, EGYM and Technogym. It was also shaped by strategic contributor partners from the fit-tech sector, such as Perfect Gym, Keepme, Leisure Labs, Xn Leisure, Zoom Media and Endurance Zone and specific activation partners fibodo (representing the health sector) and Sport:80 (representing the National Governing Bodies).

To complete the 2024 Digital Futures consultation by Wednesday 31 July, click here.
ukactive launched the 2024 Digital Futures consultation in partnership with the Digital Futures Advisory Group Credit: Shutterstock.com / Ground Picture
03 Jun 2024
GE24: A week is a long time in politics
As the General Election gets underway, ukactive is ramping up its engagement on all fronts. In the first blog of our new GE24 series, ukactive Director of Research, Policy and Communications, Clemency Lion reflects on the first week of the campaign trail and picks out some key areas of interest.   

Party leaders have set off on the campaign trail this week, visiting areas of the country they wouldn’t often see, using forms of transport they wouldn’t ordinarily use and doing their best to steal the focus of the media and the electorate from their opponents.

It has been good to see the Conservative and Lib Dem leaders, Rishi Sunak and Ed Davey, take the opportunity to get some physical activity into their campaigning early, demonstrating very clearly to the nation that it doesn’t matter what your ability level is, it’s the taking part that counts!

But an election campaign isn’t won or lost on the strength of photo ops and gaffes alone. There have been some strong narratives and policy commitments emerging this week, too.

While National Service and pensions have been first out of the Conservative policy blocks, Labour have been focusing on work and health. This week, Wes Streeting emphasized on BBC Radio 4 that “the health of the nation and the health of the economy are inextricably linked”. Sound familiar? This is a reassuringly similar sentiment to our own key message this year that there can be no growth without health, clear evidence that at least one of the major parties is speaking our language at this early stage of the election campaign.

However, it is vital that all the major Party leaders not only recognise the importance of the nation’s health in achieving the economic growth they seek, but also the intrinsic link to our physical activity levels and the crucial role of the physical activity sector in delivering the change required.

In our statement in reaction to the General Election announcement, we set out the key areas that an incoming Government should be focusing on in order to drive change by increasing activity levels:
  • Drive the integration of the physical activity sector with the NHS

  • Grow the sector to help people maintain their health

  • Tackle economic inactivity

  • Invest in public leisure

  • Improve levels of activity among children

Progress is already being made in many of these areas. For example, the sector has proven itself a valuable partner to the NHS through the success of scalable initiatives such as Musculoskeletal (MSK) Hubs, and prehabilitation and rehabilitation programmes for cancer patients. But this focus and progress must not be lost in the disruption of a General Election and potential new Government.

Over the past week, ukactive has been working hard to support members to prepare for what the next five weeks will entail. Our General Election Toolkit for members is live on our website and contains useful information, talking points and a template for members to use when engaging with their local Prospective Parliamentary Candidates (PPCs). Centrally, ukactive has been and will continue to engage with the central teams of the major Parties, the teams surrounding the Party Leaders, the media and other industry bodies to navigate the campaign and continue to demonstrate the importance of physical activity to any future Government’s plans.
Finally, we will continue to monitor announcements and commitments from all sides of the debate and provide analysis of any manifestoes or policy papers that might impact the sector. This will include Labour’s “Plan to Make Work Pay”, which was published with minimal media attention late last week but will include important policies affecting all businesses and employees.

The starting gun has been fired, the race between Parties has begun, and though six weeks may seem like a sprint, a week is a long time in politics. There is a still a long way to go in this campaign and ukactive will continue to keep members up to date at every twist.

To learn more, read our General Election statement here and download our policy paper. For more information or support, email: [email protected] 

ukactive Director of Research, Policy and Communications, Clemency Lion Credit: ukactive
28 May 2024
ukactive supports letter to party leaders calling for greater focus on rehabilitation in communities
In the run up to the General Election, ukactive, as part of the Community Rehabilitation Alliance (CRA), has signed a letter calling for the Government to invest in and commission quality rehabilitation services.

The CRA highlights how vital these services are to meeting people’s mental, physical, social and communication needs and is calling for them to be at the heart of developing future NHS services.

The physical activity sector has an essential role to play in supporting the nation’s health, including through rehabilitation services in the community. Rehabilitation is a key part of ukactive’s ongoing health pilots and programmes with members and partners across the UK.

The CRA, which comprises more than 60 charities and professional bodies, including ukactive, is asking the next government to:

  • Commit to the expansion of the rehabilitation workforce in the community making use of the full workforce available, including allied health professionals, mental health experts, nurses, support workers, exercise professionals, and the voluntary sector. It is essential that rehabilitation is given priority.

  • Make a commitment to rehabilitation as an equal pillar of health care to medicines and surgery and reflect this in an updated NHS Constitution and other NHSE planning guidance Mandates.

  • Mandate integrated care boards (ICBs) to improve access to high quality community rehabilitation services for their populations with a single accountable lead in each ICB for rehabilitation and reflect this in their planning guidance.


To read the full letter from the CRA, click here.
The CRA comprises more than 60 charities and professional bodies, including ukactive Credit: Shutterstock.com / BearFotos
ukactive: news from sportsmanagement.co.uk and fittechglobal.com
More than 200 organisations and athletes in the UK have signed an open letter to party leaders to commit to making the nation the most active in Europe after next month’s General Election.
Improving physical strength and fitness, mental health and confidence are the main reasons for joining a health club, while cost, time and motivation are the main reasons for leaving.
UK Active has announced details of its annual health and fitness industry awards ceremony, which will take place in Birmingham on the evening of Thursday 3 October at the International Convention Centre.
The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between UK Active and 4Global, the aim of the research is to provide accurate insight into the state of UK-based private sector health clubs.
In a soft power exercise, politicians in the UK have been invited to take part in a challenge which encourages them to be more active, while raising awareness of the benefits of physical activity.
ukactive: featured in Sports Management, HCM and Fit Tech magazines
Insight: All welcome
As more trans women, trans men and non-binary people join health clubs, it’s time to work out a system where everyone feels included, protected and safe in the locker room. Kath Hudson reports
Life lessons: Huw Edwards
Remember when there was mass hostility about London hosting the 2012 Olympics? Huw Edwards, CEO of UK Active, was there. He talks to Kath Hudson about the lessons he learned
Consumer expectations are rising all the time, but nowhere more than in relation to digital. UK Active’s Dave Gerrish explains how the industry is shaping up
Kath Hudson talks to industry experts from around the world about their key takeaways from last year and their hopes for 2024
Industry insights: Predictions
Time are tough but tough times bring out the best in us. Kath Hudson asks some of the world’s top industry experts where they see the glimpses of blue sky
Life lessons: Dave Courteen
The author, industry veteran, UK Active board member and founder and CEO of Mosaic Spa and Health Clubs talks to Kath Hudson about the challenges of operating a high-end club when low-cost came on the scene
ukactive
Tel: 020 8158 9700
Address: The Bloomsbury Building, 10 Bloomsbury Way, London, WC1A 2SL, United Kingdom
Huw Edwards, CEO
ukactive video gallery:
Key personnel
Mike Farrar, Chair
Huw Edwards, CEO
Steven Scales, Director of Membership and Sector Development
Jack Shakespeare, Director of Research, Policy and Communications
Key customers
Gyms, health clubs, leisure centres, fitness studios, swimming pools, sports bodies, activity providers, equipment suppliers, technology suppliers, health bodies, education bodies, health charities, consumer fitness brands