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About ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together more than 4,000 member organisations and partners in our shared ambition to get More People, More Active, More Often. From gyms, leisure centres, sports bodies and other activity providers, to health bodies, tech firms, major consumer brands and equipment manufacturers, our community collaborates across the private, public and third sectors. ukactive facilitates high-impact partnerships, conceives and drives breakthrough campaigns, conducts critical research and lobbies the Government to recognise the power of the physical activity sector to address today’s biggest issues – including ‘levelling up’ health, reducing the burden on the NHS and social care, reducing crime, revitalising high streets and communities, and tackling loneliness.

Key products and services
We deliver a world-class membership service which is designed to support your organisation to grow. ukactive members form a community of organisations which represents the most powerful network in the industry, supporting knowledge-sharing, new research, business improvement, and collective lobbying.

Tailored member benefits ensure your organisation has access to the latest industry news, reports and business intelligence to inform your decisions and help you grow. Member newsletters, webinars and networking events provide support from our highly skilled and dedicated team, as well as strategic leads with expertise in the critical areas for sector growth. Members also receive important government policy updates and essential technical updates for your operations, as well as discounts on ukactive events, award entries, and services from partners.

Members of our Strategic Partner Group receive access to exclusive networking events and promotional opportunities, providing a valuable platform for sector leadership, communication and new business.
ukactive video gallery:
Key personnel
Mike Farrar, Chair
Huw Edwards, CEO
Steven Scales, Director of Membership and Sector Development
Jack Shakespeare, Director of Research, Policy and Communications
Key customers
Gyms, health clubs, leisure centres, fitness studios, swimming pools, sports bodies, activity providers, equipment suppliers, technology suppliers, health bodies, education bodies, health charities, consumer fitness brands
updates & press releases
14 Feb 2024
ukactive and Myzone call on politicians to prove they are ‘Fit for Office’ with physical activity challenge
Politicians across Westminster have been invited to celebrate the importance of physical activity and lead by example by joining ‘Fit for Office’, a challenge that encourages them to be more active.

Organised by ukactive, the UK’s trade body for the physical activity sector, and supported by global fitness tracking provider Myzone, the challenge will return to Westminster in March following a successful pilot in 2022.

‘Fit for Office’ aims to raise awareness among MPs, Peers and their offices about the benefits of physical activity for their own physical, mental and social wellbeing, and its importance to the communities they serve.

Participants will be given a MZ-Switch heart rate monitor that measures their physical activity across the month, with the technology tracking ‘effort’ levels rather than volume or distance covered – ensuring the challenge can be enjoyed and accessed by all.

They will then accrue Myzone Effort Points (MEPs) that can be collected by exercising within the target heart-rate zones over a given period – the more effort that is put into each workout or activity, the more points that can be earned.

2022’s challenge saw the office of Antony Higginbotham, Conservative MP for Burnley, take top spot on the leader board by collecting over 11,846 MEPs.

The initiative has been announced as Parliamentarians gear up for a general election, helping MPs, Peers and their offices to stay healthy and positive by ensuring they are meeting the World Health Organisation’s recommended guidelines for physical activity (at least 150 minutes of moderate-intensity aerobic physical activity or at least 75 minutes of vigorous-intensity aerobic physical activity a week).

Speaking at the Active Uprising conference in Westminster on 1 February, ukactive Chair, Mike Farrar, called on the Government to deploy the physical activity sector to help save the NHS, and boost the economy by improving workforce health.

Recent figures show that ill health among the working age population is costing the Government £150bn a year which is up 60% in the last six years.

By taking part in ‘Fit for Office’, MPs can show support for the physical activity sector, which is helping to prevent 20 chronic conditions including type 2 diabetes, obesity, heart disease, many types of cancer, depression and anxiety, and dementia – generating more than £4.1bn in healthcare savings every year.

The same challenge has been accepted by politicians in Australia and the USA over recent years and arrives back in the UK to test Parliamentarians once again.

Huw Edwards, CEO of ukactive, said: “We know Parliament can be a stressful and demanding work environment, especially with a General Election approaching.

“’Fit for Office’ provides a friendly competition that challenges our MPs, Peers and others working in Parliament to be more active in their daily lives, and to experience the physical and mental benefits themselves.

“The health of our nation has never been of greater concern, so we also hope this challenge will help our politicians to appreciate the significance physical activity holds for the communities they serve and consider new ways that we can support people to be more active together.”

Dave Wright, Founder of Myzone Group, said: “After seeing the success of the challenge in Australia and the USA, we’re looking forward to seeing if MPs, Peers and their teams across the UK can raise the bar and take on Fit for Office this March.

“It promises to be a busy year for British politics so it’s great to be able to support those involved to ensure they stay active and at the top of their game.”

To find out more and to register for the challenge, email Stephen McLoughlin, ukactive’s Senior Public Affairs & Policy Manager at: [email protected].

‘Fit for Office’ encourages MPs to be more active Credit: ukactive / Myzone
12 Feb 2024
Active Uprising 2024: A day that inspired and challenged us all
Izzy Wolridge, ukactive’s Events Manager, shares some of the key takeaways from Active Uprising and how the sector came together to focus on ‘Growth, development and improving the health of the nation’.

It’s one week on from Active Uprising, and what a day it was! So much goes into organising events like this and it was a special moment to bring the sector together for a day of learning, exchanging of ideas and connecting with professionals.

Special thanks must go to our co-headline partners Matrix, Precor and UK Research and Innovation, as well as our event partners for all the support in making Active Uprising 2024 possible.

From compelling keynote speeches to engaging breakout sessions, Active Uprising explored a wide range of topics under the overarching theme of ‘growth, development, and improving the health of the nation’.

But if you weren’t there on the day, here is a snapshot of what you missed:
Mike Farrar, the Chair of ukactive, opened the event with a speech which set the tone by addressing the pressing challenges our nation faces, the value of the sector and importance of collaborative efforts, to ensure physical activity is placed at the forefront of the health agenda.

Hearing from Government

Following Mike’s address, we then heard from the Minister for Sport, Stuart Andrew MP, who spoke about the Government’s ‘Get Active’ sport and physical activity strategy, where he outlined the goals for this plan and how our sector has and is playing, an integral role.

The session transitioned into a Q&A, with Huw Edwards, ukactive’s CEO, joining the Minister on stage, to dig deeper into the strategy and views of Government, which served as a reminder of our collective commitment to addressing physical inactivity and the issues it relates to.

Inspiring keynotes: from Movember to Jill Scott

We were also delighted to have some top speakers joining us for the day to showcase the real importance of physical activity.

We heard from experts including Sarah Coghlan, Global Director Global Director Men’s Health Promotion, who shared a poignant keynote that examined the critical topic of men’s mental health and the amazing work, led by Movember, which continue to do such a stellar job to raise awareness on this important matter.

Further speakers included Dean Leak, a culture and leadership coach who spoke about cultivating a winning mindset and how working on your leadership attributes can help facilitate impactful change.

And the wonderful Jill Scott, former Lioness and Independent member of the Government’s National Physical Activity Taskforce joined Professor Greg Whyte on the main stage to finish off the day. During their insightful chat, Jill spoke about her own sporting and experience of physical activity, the importance of resilience as a woman in sport, life post-retirement and her ambitions for her role on the Government’s taskforce.

Health panels and breakout sessions
The day also featured collaborative discussions including a health panel as well as breakout sessions for attendees to learn more about various projects happening across the sector.

“The NHS and leisure sector: what do we need from each other” was a panel session chaired by Labour MP, Kim Leadbeater, which highlighted the urgency for cross sector collaboration when integrating the physical activity sector into the healthcare system. Key messages from the panel included the importance of agreeing on shared outcomes, highlighting the evidence of the health and cost benefits, and the necessity for sectors to align on the language and framework that is used.

A day to remember
We were delighted to bring the sector together to kickstart 2024 and hope this year’s Active Uprising conference provided you with many tangible learnings and insights.

As shown by this year’s theme and the conversations that took place, there’s never been a more important time to further this agenda and we’re looking forward to seeing how these outcomes can be put into practice in the year ahead.

Check out the image gallery from the day here.
Mike Farrar, the Chair of ukactive, opened the event Credit: ukactive
01 Feb 2024
‘Deploy physical activity sector to help save NHS and economy’ – Mike Farrar’s message to Government at Active Uprising

Mike Farrar, Chair of ukactive and former CEO of the NHS Confederation, has called on the Government to deploy the physical activity sector urgently to help save the NHS and tackle the UK’s pandemic of poor health and sluggish economy.

Speaking at the Active Uprising conference in Westminster today (1 February), he warned Prime Minister Rishi Sunak and Labour leader Keir Starmer there would be “no growth without health” and that any future government must make physical activity a central part of its health and economic strategies.

Mike Farrar said: “We are currently losing the battle for the nation’s health, but it doesn’t have to be this way.

“I’m today calling on our party leaders, as a matter of urgency, to deploy the physical activity sector to help save the NHS and turbocharge the economy.
“The road to a better NHS, a healthier workforce and a happier Britain lies at the heart of every community – in our nation’s gyms, swimming pools and leisure centres.

“Physical activity is one of our best weapons in the battle with sickness and disease. The evidence is irrefutable – put physical activity in your strategy.”

A quarter (25.8%) of the population in England is classed as inactive (averaging less than 30 minutes of exercise a week).

Mike’s message comes as ukactive today reveals new findings from its Consumer Engagement Polling* with Savanta, showing that more than a fifth (21%) of people with a health condition would rather receive support for their condition in a gym or leisure facility over a hospital setting. The figure rises to 34% of 16-to-34-year-olds. Mike’s message comes as ukactive today reveals new findings from its Consumer Engagement Polling* with Savanta, showing that more than a fifth (21%) of people with a health condition would rather receive support for their condition in a gym or leisure facility over a hospital setting. The figure rises to 34% of 16-to-34-year-olds. The conditions include cancer, mental health conditions, diabetes and kidney conditions, musculoskeletal conditions, respiratory diseases, digestive diseases, cardiovascular diseases, neurological disorders, skin and subcutaneous disease and sense organ diseases.

Follow-up polling by Active Insight was carried out to understand what appeals to people about getting support for a health condition in a gym or leisure centre rather than a hospital setting. Suggestions from the consumer panel included that:
  • it does not involve being in a clinical setting (21%)

  • it is a more comfortable environment (19%)

  • it is a less daunting environment (17%)

  • it is easier to travel to the gym, ie distance/convenience of location (16%)

  • I can try out other activities within the facility that could help me (14%)

  • it involves being around other people who are motivated to be active and healthy (13%).

Mike urged the Government to harness such demand, not only to help people improve their health and wellbeing, but also to reduce pressure on the NHS and improve the health of the workforce to boost the economy.

Ill health among the working age population costs the Government £150bn a year, a rise of 60% over the past six years. More than 7.71 million people are currently awaiting treatment on the NHS and over 35.2 million working days have been lost in 2022-23 due to self-reported work-related ill health or injury, underlining the urgency for solutions.

Mike said that addressing the UK’s underlying poor health must be national priority for Rishi Sunak and Keir Starmer as they seek to form the next Government, and that they must create the right operating landscape for growth across all parts of sector – including for public, private and independent operators.

He listed the required levers for growth of the sector, including tax and regulatory measures in the shape of VAT relief and business rate reform for fitness and leisure operators; expanding the Cycle to Work scheme to cover gym memberships and fitness equipment; and a plan for the reform of public sector leisure, to safeguard the future of community facilities.

Physical activity helps prevent 20 chronic conditions, including type 2 diabetes, obesity, heart disease, many types of cancer, MSK conditions, depression and anxiety, and dementia – generating over £4.1 billion in healthcare savings every year.

There are a number of programmes already offered by physical activity and leisure operators that support people with many of these conditions and show the potential of the sector to be able to directly support the NHS. ukactive’s musculoskeletal (MSK) pilot programme and its partnership with Guy’s and St Thomas’ Hospital Trust which sees physicians offering physiotherapy sessions within gyms and leisure centres across London.

Active Uprising 2024
Active Uprising is ukactive’s flagship conference and takes place today at the QEII Centre in Westminster, London, with an audience of 500 leaders from across the physical activity sector, partner sectors and agencies.

Other speakers include former Lioness Jill Scott MBE, who is an independent member of the Government’s National Physical Activity Taskforce and joins the event to discuss her ambitions to help create a more active, healthier nation; Sports Minister, Stuart Andrew MP, and Sarah Coghlan, Men’s Health Expert for Movember.
Kim Leadbeater MP will chair a health discussion about how the NHS and the physical activity sector can become more integrated, with panellists, Charlotte Osborn-Forde, Chief Executive Officer at National Academy for Social Prescribing; Ben Beevers, Group Development Director at Everyone Active; Emmerline Irving, Head of Improving Population Health at West Yorkshire Health & Care Partnership; Dr Davina Deniszczyc, Medical & Charity Director, Responsible Officer at Nuffield Health; and George MacGinnis, Challenge Director for Healthy Ageing at UKRI.

Under the theme ‘Growth, development, and improving the health of the nation’, delegates will also hear from culture and leadership coach Dean Leak, and learn from experts in environmental sustainability, consumer engagement, diversity and inclusion, standards, and AI.

*ukactive’s Consumer Engagement Polling carried out by Savanta polled 2,082 UK adults between 4 to the 11 January 2024, including 805 respondents with a health condition (39% of the total sample). Data has been weighted to be representative of the UK population by age, gender, region, socio-economic status, disability and ethnicity.

**Active Insight consumer panel polled 268 UK adults on 24 January 2024. The question around what appeals to you about going to a gym/leisure centre to get support for a health condition rather than a hospital was asked to 268 individual respondents as part of a series of consumer panels.
The post ‘Deploy physical activity sector to help save NHS and economy’ – Mike Farrar’s message to Government at Active Uprising appeared first on ukactive.
Mike Farrar, Chair of ukactive Credit: ukactive
29 Jan 2024
National Sector Partners Group for sport, recreation and physical activity meet with Shadow Minister for Sport, Stephanie Peacock
On Tuesday 16 January, Shadow Sport Minister Stephanie Peacock MP met with the sport and physical activity sector’s representative organisations to discuss how Labour can harness the impact of sport, recreation and physical activity to create a happier, healthier and more prosperous nation in the event of a change of Government. 

Our sector has the power to change lives and help address key priorities including relieving NHS pressures, breaking down barriers to opportunity, strengthening local communities and boosting economic growth.  

By offering opportunities to be active across our communities and schools, our sector already saves the NHS £9.5bn through preventing illness and generates £85bn by boosting wellbeing, empowering communities and generating economic activity. But a third of people living in the UK remain physically inactive and already stark inequalities are widening. 

A shift in how we look at improving the health and wellbeing of this nation must be at the heart of any future Government’s strategy, and the role sport and physical activity will be integral to this. We must make it easier for people to play, move and be active in any way they choose by ensuring sport, recreation and physical activity is accessible and affordable for everyone. This must be based on a cross-governmental approach, given the potential of grassroots sport and physical activity to provide national solutions across many of the Government’s priorities and responsibilities. 

Our country needs impactful solutions to rapidly support its renewal, and our sector is committed to play its fullest role, if leaders have the ambition to unlock its potential. We welcome the engagement from the Shadow Sport Minister and look forward to working with her and the shadow Labour team on their plans for our sector.  
About the National Sector Partners Group 
This statement is issued on behalf of a coalition of lead representative bodies from across the sport, recreation and physical activity sectors: 

- Active Partnerships 

- Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) 

- Sport for Development Coalition 

- Sport and Recreation Alliance 

- ukactive 

- Youth Sport Trust 

Through our collaborative work as sector partners, we aim to engage decision makers to improve the operating landscape for the sector and embed sport, recreation and physical activity as a key contributor to wider public policy objectives. 

As part of wider work through the National Sector Partners Group (NSPG), we published Unlocking the Potential which sets out how sport, recreation and physical activity can be integral to successfully delivering a number of key Government priorities including Levelling Up, driving economic growth, achieving Net Zero and supporting the NHS. The report also proposes a range of systemic interventions including access to investment, tax and regulatory changes and wider policy reform which the coalition believes are key to maximising this role. 
To read the NSPG report, ‘Unlocking the Potential’, click here.
The physical activity sector saves the NHS £9.5bn through preventing illness and generates £85bn by boosting wellbeing Credit: / Maridav
11 Jan 2024
Lionesses legend Jill Scott and Sports Minister Stuart Andrew join speakers for Active Uprising 2024
England football star Jill Scott MBE has been revealed as a headline guest speaker for this year’s Active Uprising, joining leaders from across sport, fitness, health and politics.

The former Lioness has become one of one of TV’s most recognised sports personalities and was recently announced as a member of the Government’s new National Physical Activity Taskforce.

Jill will share her story and views during an on-stage conversation with Professor Greg Whyte OBE, in front of more than 700 delegates from across the worlds of health, fitness, sport and politics.

ukactive can also reveal that Sports Minister, Stuart Andrew, will speak at the conference, taking place at London’s QEII Centre in Westminster on Thursday 1 February, to share the Government’s ambitions for sport and physical activity.

The pair will join a host of leading speakers set to explore the growth of the sector and its impact on the nation’s health.

Other speakers include Chair of the All-Party Parliamentary Group for Sport and Member of Parliament for Batley and Spen, Kim Leadbeater MP, sport psychologist and leadership coach, Dean Leak and ukactive Chair, Mike Farrar.

Jill follows in the footsteps of other international sports stars who have spoken at ukactive’s flagship event and is no stranger to driving the agenda, having inspired change throughout her career.

She began her senior career with Sunderland before going on to Everton and then Manchester City where she won three Continental Cups, three FA Cups and the Barclays WSL league title. Her success continued into the England senior squad amassing 161 England caps and taking part in four UEFA European Championships and four FIFA World Cups. Jill also appeared at two Olympic Games – London 2012 and Tokyo 2020 for Team GB.

In 2020, she was recognised for her exceptional contributions to women’s football, when she was appointed an MBE in the 2020 New Year Honours and showcased her versatility by triumphing in “I’m a Celebrity Get Me Out of Here,” earning the title of ‘Queen of the Jungle’ in 2022.

Within her keynote session, Jill will discuss her role in the Government’s National Activity Taskforce, which aims to help drive up participation levels across the country by getting one million more adults and 2.5 million more young people more active.

Jill will discuss the wider role the physical activity sector can play in influencing change as well as discussing her own trajectory and success in the arena.

Commenting on the event, Jill Scott said: “I’m a huge believer in the power of sport and physical activity to improve the health and opportunities of people of all ages, and it’s such an important challenge for our nation to take on.

“I’m delighted to be speaking at Active Uprising and I’m looking forward to discussing my own motivations for helping to create a country where more people can access sport and activity in their daily lives.”

Huw Edwards, CEO of ukactive, said: “Having Jill and Stuart as speakers at Active Uprising adds a great perspective to our agenda and will help show the role our sector can play in driving change at a national level, so more people experience the lifelong benefits of physical activity.

“With less than a month to go, momentum is building and we’re looking forward to welcoming everyone to an incredibly insightful and inspirational day that will set the direction for the next chapter of our shared mission.”

To purchase your tickets for Active Uprising, click here.

Early bird tickets are only available until Friday 12 January 2024 so get them while you can!
England football star Jill Scott MBE will be a headline guest speaker at Active Uprising Credit: / Jose Breton- Pics Action
08 Jan 2024
There’s no growth without health: Rishi Sunak and Keir Starmer must prioritise our physical activity in 2024
Rishi Sunak and Keir Starmer start the year with some shared goals: one is being Prime Minister at the end of the year; the other is finding a way to spark sustained economic growth. The credibility of their plans for the latter is likely to impact the outcome of the former, as economic growth will be a dominant political issue across the year.

Yet, there is a major obstacle in the way of securing economic growth which neither political leader is currently giving sufficient attention to, and that is our health, particularly that of working aged people.

Our country is facing a “pandemic of poor health”. Last year, the Times Health Commission reported ill health amongst working age people is projected to cost the UK economy approximately £150 billion a year (equivalent to 7% of GDP), an increase of 60% in the past six years. We are experiencing unprecedented economic costs and increased pressure on the NHS driven by record obesity, musculoskeletal and mental health related issues.

Almost one in five people aged between 16 and 64 report having a work-limiting health issue, with a record 2.6 million now out of work due to long-term sickness. This is growing in prevalence amongst 18- to 24-year-olds, with the number leaving full time work due to sickness doubling in the last decade.

Addressing our underlying poor health needs to be a national priority for both leaders as they seek to form the next Government.

As a starting point, both leaders should look to harness the public’s increasing motivations to improve its health, and the full capability of the sport and physical activity sector to help drive public health improvements.

This week will see hundreds of thousands more people join or re-join a gym, pool, or leisure centre as they set their health ambitions for the year. Yet their motivations vary much more than the historical perception of just wanting to “get fit”. New Consumer Engagement Polling from ukactive and Savanta shows people’s motivations for taking out memberships vary between managing a health condition (55%), improving mental health and wellbeing (78%), improving confidence (75%), and preventing illness and injuries.

These areas of motivation directly match the headline public health issues we face as a nation. Many people want to improve their health and wellbeing so they can live active, fulfilling lives both at work and with family and friends. As a result, the green shoots of how we seek to improve our poor health lie in these instinctive motivations. The Government should harness this, working in partnership with the sport and physical activity sector, to help millions more people achieve their health goals.

For too long, this sector has been on the periphery of many Governments’ thinkings, too often characterised as a “nice to have”, viewed almost exclusively through the prism of major sporting events. Consequently, the substantial value the sector can provide is not being fully recognised.

No Government has ever successfully harnessed the sector to try and address workplace health, despite evidence that it should. A recent Deloitte report indicated that the potential economic benefit, in healthcare savings and increased productivity, of getting inactive workers to be active is worth up to £17 billion to the UK.
We need to see plans that go far beyond current policy positions, including full support for the integration of the sector with the NHS, addressing the long-term provision of swimming pools and leisure facilities, and reforming the tax and regulatory system that supresses the expansion ambitions of the private sector, restricting consumer uptake.

The UK is falling behind its European neighbours for levels of physical activity, but leading industry bodies in the sector are united in their ambitions to make this the most active nation in Europe. The prize is substantial, with savings of up to £1 billion in healthcare spending alongside the generation of an additional £3.6 billion per annum in GDP uplift through increased productivity.

This is an unavoidable issue which either Prime Minister Sunak or Prime Minister Starmer must begin to address in 2024. We can no longer afford to accommodate our poor national health, and how we address it must now move from the fringes to the centre of the debate about our country’s future.

By Huw Edwards, CEO of ukactive

To read our research that shows that over half of Brits use their gym membership to manage a health condition, click here
Huw Edwards: Our country is facing a “pandemic of poor health” Credit: ukactive
ukactive: news from and
In a soft power exercise, politicians in the UK have been invited to take part in a challenge which encourages them to be more active, while raising awareness of the benefits of physical activity.
Mike Farrar, chair of UK Active, has called on the UK government to deploy the physical activity sector to support the NHS and tackle the UK’s pandemic of poor health and sluggish economy.
As the UK's political parties set their sights on the general election in 2024, UK Active CEO, Huw Edwards, says there can be no economic growth without better health in the population.
Physiotherapy patients are being offered treatment in leisure centres thanks to a tie-up between London hospital, Guy’s and St Thomas’s and local operators, with the arrangement brokered by UK Active as part of its MSK pilots initiative.
People in the UK are getting the message that health clubs can support and protect their health and now the government needs to get on board by delivering greater support for the sector, says UK Active CEO, Huw Edwards.
ukactive: featured in Sports Management, HCM and Fit Tech magazines
Industry insights: Predictions
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Life lessons: Dave Courteen
The author, industry veteran, UK Active board member and founder and CEO of Mosaic Spa and Health Clubs talks to Kath Hudson about the challenges of operating a high-end club when low-cost came on the scene
Interview: Mike Farrar
Harnessing the healthcare network to further the fitness sector’s ambitions is the core purpose of UK Active’s new chair, as he explains to Kate Cracknell
Fuel the debate about issues across the industry and share your best practice. We’d love to hear from you – [email protected]
Whether you’re a digital experimenter or a digital leader, 2023 will be a pivotal year in the sector’s tech transformation journey say David Gerrish and Jon Reay
UK Active’s Alex Lucas explains the findings of a new report which shows how the fitness and leisure sector can help transform workforce activity levels in the new hybrid workplace
Tel: 020 8158 9700
Address: The Bloomsbury Building, 10 Bloomsbury Way, London, WC1A 2SL, United Kingdom
Huw Edwards, CEO
ukactive video gallery:
Key personnel
Mike Farrar, Chair
Huw Edwards, CEO
Steven Scales, Director of Membership and Sector Development
Jack Shakespeare, Director of Research, Policy and Communications
Key customers
Gyms, health clubs, leisure centres, fitness studios, swimming pools, sports bodies, activity providers, equipment suppliers, technology suppliers, health bodies, education bodies, health charities, consumer fitness brands