ABC Fitness
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.
From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo.
Let's make your fitness vision a seamless reality, together. Learn more at abcfitness.com
Product range and services
ABC Fitness provides the software and services that solve and anticipate the needs of every fitness business.
ABC Ignite is a highly integrable club management solution that empowers operators to maximize their growth, drive operational efficiency and deliver seamless member experiences for gyms of all sizes.
ABC Glofox is a fully integrated member management software focused on boutique studios and gyms, from startups to scaled international franchises.
ABC Trainerize is a member engagement mobile app and software platform that allows coaches to digitize the training experience through fitness, nutrition, and habits, and empowers entrepreneurs to coach, engage, manage, and scale their businesses.
ABC Evo is LATAM's leading club management software trusted by operators to run with control, security and flexibility, helping operators gain industry-leading insights and innovations to grow faster.
As her studio took root, ABC Glofox emerged as the powerhouse behind the scenes. The platform handles scheduling, class bookings, attendance tracking, and automated payments for Cat's business. She calls the automatic payments “a dream,” freeing her from chasing invoices and letting her focus on coaching.
Even with automation, Cat holds fast to personal connection. ABC Glofox keeps her plugged into her clients—she sends quick updates and keeps tabs on attendance in real time, ensuring every woman still receives the attention she deserves.
Thanks to ABC Glofox, Cat Jemmy drives meaningful change in her community. She spends her days teaching, connecting, and guiding women toward their goals instead of getting bogged down by logistics. The software transforms her vision into reality—letting her build a thriving, empowering space without missing a beat.
To find out more about how Cat Jemmy's studio thrives with ABC Glofox - click here
But as the brand expanded, Defined Fitness needed a partner to manage growth without losing that personal touch. Enter ABC Ignite from ABC Fitness—a modern club management suite that became the quiet force behind Defined Fitness’s seamless scaling. With ABC Ignite, tedious tasks like billing, payments, and administrative upkeep are automated, which frees their team to focus on what truly matters: connecting with members.
The Ignite Sales CRM elevates every interaction—from inquiry to sign-up—streamlining personalized communications, sparking higher conversions, and enabling sales staff to nurture relationships rather than chase paperwork.
On the insights front, real-time dashboards and automated reporting turned data into immediate action. Defined Fitness monitors member behavior trends, performance, and opportunities with ease. And ABC Ignite’s attentive support helps them interpret and act on those insights with confidence.
The results speak volumes: faster recovery of delinquent accounts, sharper tracking of attrition rates, and smarter personal training operations—all thanks to the clarity and efficiency ABC Ignite brings.
To find out more about how Defined Fitness successfully scaled with ABC Ignite - click here
Looking ahead, ABC Fitness will continue to broaden global reach with a new Commercial Director appointed for Europe, Middle East, and Africa, which follows recent investment in Asia-Pacific.
ABC Trainerize’s 2026 State of the PT Industry Report reveals six trends shaping personal training
ABC Trainerize, the leading coaching software platform from ABC Fitness, has released the 2026 State of the Personal Training Industry Report, the most comprehensive look at where the personal training market is headed.
It translates industry-level signals into ground-level business intelligence: what coaches are experiencing day-to-day, how the market is shifting, and what fitness operators need to act on.
Covering coaches at every stage from those just building their client base to those operating at scale, it gives readers a clear-eyed view of:
- Why client acquisition has stalled, and what growth looks like now
- How AI, wearables, and hybrid delivery are reshaping coaching businesses
- What specialist demand and shifting client expectations mean for business model design
Key findings from this year's report include:
- Hybrid dominates delivery: Nearly 1 in 2 coaches now report hybrid as their primary model, ahead of both fully online and fully in-person.
- Acquisition has plateaued: 4 in 5 trainers say finding new clients is harder or has stalled, signaling that organic growth alone is no longer a reliable strategy.
- Clients want more than workouts: Around 4 in 10 coaches report increased demand for nutrition, habit coaching, and mental wellness support alongside fitness programming.
- AI is already in the room: 64% of coaches use AI tools regularly, most commonly for marketing (71%), nutrition planning (61%), and program building (52%).
- GLP-1 clients are arriving fast: Roughly 1 in 8 adults has now used these medications, a figure that has more than doubled in 18 months, creating a segment with distinct and urgent programming needs.
- Wearables are raising the bar: Nearly a third of coaches rank wearable technology among the most impactful trends, with clients arriving with biometric data and expecting their coaching to reflect it.
The full report, including data breakdowns, trend analysis, and a forward look at where the industry is heading, is free to download. The 2026 State of the Personal Trainer: An Industry Report by ABC Trainerize is available here.
Gym Launch and ABC Fitness forge new partnership that delivers integrated growth and technology support for gyms, studios and health clubs
Collaboration connects Gym Launch’s proven growth playbook and ABC Fitness’s enterprise-grade technology to create a new model for retention-driven, data-powered fitness businesses
Gym Launch, a global leader in business coaching and growth marketing for gym owners and fitness studios, today announces a strategic collaboration with ABC Fitness, the industry-leading provider of software and technology solutions for fitness businesses. Together, the companies are launching an integrated growth model that unites growth marketing and structured business coaching with an enterprise technology backbone, redefining how gyms, studios and health clubs scale profitably.
This new collaboration will offer a comprehensive, all-in-one solution for gym operators, combining Gym Launch’s proven business coaching model and data-driven growth strategies with ABC Fitness's robust, scalable software infrastructure. Gym owners and fitness studios will now benefit from a combined ecosystem that helps them streamline daily operations while driving growth and increasing profitability.
Trusted by more than 30,000 fitness businesses, ABC Fitness provides the infrastructure and data intelligence that power performance – from membership lifecycle management to membership management, class and appointment scheduling, payment processing, automated communications and detailed performance insights – all built to save time, boost member engagement and support sustainable revenue growth.
“Fitness businesses and gym operators are navigating a market that’s more competitive and more operationally complex than ever,” said Mohammed Iqbal, chief strategy officer at ABC Fitness. “ABC Fitness provides the technology infrastructure and data intelligence that power day-to-day operations for fitness businesses of all sizes – from an independent coach to a global franchise operation – but many of these businesses rely on ABC for support in other ways. Together with Gym Launch, we’re connecting growth strategy with execution inside the same ecosystem, which will open doors for our current and new customer’s growth.”
For fitness businesses, this means access to expert advertising services, structured consultancy and coaching that sits directly alongside their technology platform, giving them enterprise-level sophistication without losing their entrepreneurial edge. Coaches gain access to rich data, powerful software that implements a proven profit model, and automated member communication systems that increase retention and maximise lifetime value.
“Gym Launch has spent years perfecting systems, processes and playbooks that drive growth for gyms, fitness studios and health clubs. But there’s only so much you can achieve without the right technology infrastructure,” said Brian Anderson, CEO of Gym Launch. “By combining Gym Launch’s in-house ad agency and coaching expertise with ABC Fitness’s software, we’re able to deliver an all-encompassing solution that gives gym and studio owners the tools and support they need to thrive, no matter their size or stage of growth.”
Key benefits of the new partnership include:
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Streamlined operations: Managing memberships, payments and scheduling becomes seamless, allowing gym owners to focus on what matters most: growth.
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AI-driven insights: Leveraging AI-powered at-risk member predictions, gym owners can anticipate churn before it happens, optimise retention strategies, and drive measurable revenue growth.
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Quality leads and lower cost per lead: Driven by Gym Launch’s in-house ad agency and various tools, gym and studio owners benefit from more leads and a lower cost per lead.
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Integrated coaching intelligence: Coaching is no longer separate from operations – it is embedded within the same dashboards and data environment operators use daily.
This collaboration reflects the shift toward integrated solutions within the fitness industry, where technology, data, customer acquisition and strategic coaching come together to help operators grow with confidence and clarity.
For more information on Gym Launch, visit GymLaunch.com.
For more information on ABC Fitness, visit abcfitness.com.
ABC Fitness announces latest TZ Collective event: The Business of Belonging – How Coaches Grow Through Community
Community has always been at the heart of fitness, and new data from ABC Fitness’ Wellness Watch Industry Insights Report shows just how crucial it is: belonging and connection are among the top drivers influencing why clients choose a program...and why they stay.
As more fitness consumers explore digital workout apps or AI-powered coaching tools, a human-led community has become one of the most meaningful differentiators for trainers looking to strengthen engagement and retention.
This upcoming TZ Collective event will dig into how coaches can intentionally build community to fuel better results and long-term business growth.
Attendees will learn how to create deeper connection within their client base, encourage supportive group dynamics, and foster belonging across in-person, online, and hybrid coaching models.
Speakers will also explore how community can boost accountability, increase client referrals, and help coaches stand out in a crowded digital landscape.
Some of the confirmed speakers so far include:
- Shawn Vance, Founder of Dad Unit
- Eva Partridge, Founder of Eva Partridge Fitness
- Daniel Salazar, Personal Trainer & Kinesiologist
- Rebecca Coffey, Founder of Workout Moms Fitness
- Tully Johns, Founder of HeroFit
Participants will walk away with practical, actionable strategies they can implement immediately — including communication frameworks, group engagement tactics, and ways to weave community-building moments directly into their programs.
Registration is free, and all registrants will receive access to the event recording.
Register for the event here
ABC Glofox brings together industry leaders to share actionable strategies for growth in 2026 in upcoming webinar
This virtual event brings together top fitness industry mentors, successful studio owners, and seasoned business leaders to help operators navigate an evolving fitness landscape and prepare for a strong year ahead. Attendees can expect to learn strategies for growth in 2026, and gain inspiration from leaders who’ve built resilient businesses and streamlined operations.
The webinar, featuring a panel of industry leaders, is designed for fitness entrepreneurs, studio owners, and operators who want practical, actionable guidance on strengthening their business foundations, improving member experience, and setting up scalable growth strategies for 2026. This is open to both current customers of ABC Fitness and anyone else who may be interested.
The session will feature insights and real-world experiences from four respected leaders in the fitness business space:
• Felicia Romero, Fitness Business Mentor
• Sean Greeley, Founder of NPE Fitness
• Tony Smith, Owner of The Garage Gym
• Sydney Mayer, Owner of The Emerald Club Studio
The conversation will be moderated by Richelle Volk of ABC Fitness.
Participants will gain access to proven strategies that today’s top-performing fitness businesses use to grow and adapt in a changing market. Topics will include:
• Building community that lasts: Successful studios foster authentic member relationships that improve retention and turn newcomers into loyal advocates.
• Optimising member experience: Best practices for scheduling, capacity management, and service delivery that keep classes full and members engaged.
• Team culture & leadership: Practical tips for motivating staff, elevating instructor performance, and nurturing a strong internal culture that fuels business growth.
• Keeping up with industry trends: A forward-looking discussion about the technologies, member expectations, and hybrid models shaping
The event will include a live Q&A, giving attendees an opportunity to interact with speakers, ask questions, and connect with other fitness business owners preparing for their best year yet.
Free registration is now open
About ABC Glofox
ABC Glofox, part of ABC Fitness, provides a powerful, intuitive management platform designed for boutique fitness studios and small-to-mid-sized gyms. With tools for scheduling, payments, member engagement, and business growth, Glofox helps fitness businesses thrive in a competitive market.
Request a demo of ABC Glofox here.
ABC Fitness Wellness Watch report shows 57% of active consumers are looking for connection in their fitness community
ABC Fitness, the leading provider of fitness technology and solutions, today announced the findings of its Fall 2025 Wellness Watch Report, revealing that connection and community are now central to how consumers engage with fitness and an important focus area for fitness businesses globally.
The report highlights trends from the third quarter, July through September, which according to ABC Fitness proprietary data, shows the fitness industry is growing year-over-year. The report also draws on consumer research conducted by ClubIntel.
Data within the Fall Wellness Watch report shows that nearly half of 'Gen Z' respondents say community is the primary reason they stick with fitness, and 'Millennials' are logging in daily to digital groups for motivation. Even 'Baby Boomers', traditionally less tech-driven, are noticing their fitness communities evolve.
Key findings include:
• Community is the driver: 57% of surveyed consumers say social interaction and connection are the main reasons they join a fitness community.
• Community fuels engagement: 43% of all active consumers say they’ve become more active in fitness communities this year, with 'Millennials' leading at 41%.
• Generational differences: Nearly one in three 'Gen Z' and 'Millennial' members engage with fitness communities daily, while 'Gen X' and 'Boomers' prefer smaller, instructor-led groups.
• Check-ins rise year-over-year: Gym and studio check-ins are up an average of 5% in Q3 compared to last year, with studios slightly outpacing gyms (6% vs. 4%).
• New joins show mixed trends: While studio new joins softened (-4%), big box gyms grew new joins by 10% during the typical summer slump.
• Youth drives growth: 60% of new joins to big box gyms and 31% to studios are from the 18–35 age group ('Gen Z' and 'Millennials').
• Member profile: Among active consumers, 50% are single, 33% are aged 25–39, 60% live in urban areas, and 45% earn between USD $40,000–$80,000 annually.
“Members who feel connected stay longer, spend more, and bring others with them. As the industry faces disruption, the future belongs to fitness businesses that invest in authentic, tech-enabled communities,” said Bill Davis, CEO of ABC Fitness.
The Fall 2025 Wellness Watch Report is part of ABC Fitness’ ongoing quarterly research into consumer behaviour, industry trends, and technology’s role in redefining health and wellness. To get a copy of the report: register here.
ABC Fitness deepens commitment to EMEA fitness market with new Commercial Director appointment
Alstead brings a wealth of experience in the health, wellness, and fitness industry, spanning small businesses to large, global enterprises. With a strong track record in regional and national sales, team development, and coaching, Alstead is poised to support ABC Fitness renewed focus on regional growth at both the studio, gym and enterprise level.
“Dave’s passion for empowering fitness professionals and his proven leadership make him the perfect partner for our EMEA expansion,” said Conor O’Loughlin, Chief Revenue Officer at ABC Fitness. “His ability to align customer-centered solutions with commercial strategy will be instrumental in bringing more operators into the ABC Fitness ecosystem.”
Reflecting on his new role, Alstead said, “I’ve always believed in the power of fitness to change lives, whether in communities, studios, or global brands. I’m thrilled to join ABC Fitness and help deliver the tools and experiences that enable operators across EMEA to succeed.”
ABC Fitness currently has over 12,500 fitness business operators and coaches in the EMEA region with a view to growing both in the coming years.
Alstead holds a Bachelor of Technology in Sports Applied Science, with a focus on Sports Studies. He brings strong operational know-how, sales expertise, and a deep commitment to enhancing customer experience. With skills across fitness training, coaching, and team leadership, he is well-positioned to support and scale ABC Fitness’s growth initiatives in the region.
