Giving your clients an unforgettable experience is the goal of many gym owners these days. And this rings true for personal training services too! To make an impact on your member’s day-to-day lives you have to be innovative, listen to their needs, and bring a sense of personalization to their programming because at the end of the day we all have different goals.

One incredible story comes from our client Alloy Fitness Franchise, whose straightforward philosophy plays on this very ideation: “People who get personalized coaching get better results.” At Alloy, they help their clients feel and look their best by providing a tailored customized service that is unique to them.

To scale their fitness franchise, owner Rick Mayo was looking for a solution that could allow their trainers to train up to six clients at a time, but still, make the experience feel personalized.

They turned to ABC Trainerize to scale their personal training profit center! The choice to digitize their PT services allows them to reach even more members—plus, it’s giving their trainers a powerful tool which allows them to engage with their clients beyond the gym. “It’s a total win-win,” says Rick.

“As soon as we implemented the ABC Trainerize app within our clubs, it allowed all of our coaches to communicate with all of our clients and all of our other trainers, which means we were providing a consistent customer experience—which is very difficult to do at scale and at volume, but we have been able to do that, and ABC Trainerize has been a perfect tool for that.” – Alloy owner Rick Mayo

To date, Alloy Fitness Franchise has 52 franchises sold, with 10 currently operating and 20 more gyms to open by the end of 2022. Since Alloy is a franchise business, Rick mentions how the ABC Trainerize app provides a lot of ‘sizzle’ when entrepreneurs are considering the Alloy Franchise as a new business venture. He explains, that the ABC Trainerize app provides customer value to his members and that goes a long way when pitching to franchise prospects.

Read more here.

To be a leader in the fitness industry you have to stand out from the competition. Differentiating yourself is crucial if you want to be successful, adapting to current trends, and being innovative in a very crowded industry can be a difficult task.

We’ve seen a massive trend happening since the pandemic: Virtual Coaching and Online Training Options.

Multi-location gyms, clubs, and franchises had to incorporate online training and virtual coaching into the services they offered at their gyms. Adapting to this new stream of services couldn’t be an easy task for many.

However one incredible story comes from Wisconsin Athletic Club (WAC), the largest privately-owned gym in Wisconsin. We’re proud to play a part in their journey to adopt online training.

With the launch of their Virtual Live Training program (training via video) in the early months of the pandemic, and then announcing their online training program PIVOT (Personalized InteractiVe Online Training) in September, WAC is confidently and comprehensively leading their clients into the digital fitness space by leveraging the ABC Trainerize platform.

“Using ABC Trainerize allowed us to continue to train our clients safely. Many of them were reluctant to come into the gym during the pandemic,” says WAC Personal Trainer, Amanda Tikalsky. “Shifting to online training means they can stay connected to WAC and continue to work toward their goals.” Keeping members engaged and motivated is just the start.

With ABC Trainerize, WAC has been able to offer flexible options to members, regardless of public health requirements and personal comfort levels while giving their trainer’s a much better work-life balance.

Read more at here.

Sometimes, the smallest thing can have a huge impact. Using voice messages when communicating with a client can be a game changer when it comes to engagement – and time management.

Sending a voice message is like leaving a voicemail, only you can send it instantly and directly. Instead of taking the time to type out your thoughts, you can talk and record your message, making it feel more personal and expressive.


As voice messages continue to grow in popularity, fitness professionals have begun to embrace them as a powerful tool for enhancing client success. There are 3 key elements behind this shift.


#1: Efficiency and Time Management


Easily one of the main forces behind the voice messages movement amongst trainers is the time they can save.


Sometimes, thoughts and ideas can be difficult to express. Many trainers prefer using voice messages because they're quicker and easier for sharing complex ideas. It’s also sometimes difficult to find the necessary time to sit down and type out long paragraphs, especially when working on-the-go via a mobile device!


Voice messages also offer a convenient way for trainers to conduct quick check-ins with clients between sessions. Whether it's a message to remind them of their upcoming workout, inquire about their progress, or address any concerns, voice messages facilitate real-time communication without the need for scheduling meetings.

#2: Personalization and Relationship Building


Voice messages help provide a more nuanced understanding of a message compared to written communication. They convey the speaker’s tone, intonation, and emotions, allowing listeners to interpret the intended meaning and context.


Trainers can build stronger rapport with their clients by conveying warmth, empathy, and understanding through their tone in a voice message. This personal connection can significantly enhance the overall client experience and improve adherence to fitness programs.


Voice messages are also more accessible for clients who have difficulty reading or responding to written text due to visual impairments or limited mobility. By providing information in audio format, trainers ensure that clients can benefit from their guidance and support and enjoy a strong working relationship together.


#3: Motivation and Accountability


Following on from the point above, voice messages allow fitness pros to deliver personalized messages tailored to each client's needs and progress. Whether it's motivation, feedback, or encouragement, the human touch of voice can foster a stronger connection between trainer and client.


Even just hearing a trainer's voice can also be highly motivating for clients, especially during challenging workouts or moments of doubt.

Trainers can use voice messages to provide words of encouragement, praise achievements, or offer support, boosting clients' morale and motivation to stay committed to their fitness goals.


Power your Coaching with ABC Trainerize


ABC Trainerize is the #1 coaching app to better engage your members.

With fitness, nutrition, and habit coaching features, plus in-app messaging, progress tracking, and more — it's everything you need to motivate and inspire. Plus, the Voice Messages feature offers easier and more personalized communication with clients!


In the dynamic world of fitness studios, member engagement and retention stand as pillars of success.

But, in an industry where member motivation can lapse and interest dwindle, how do fitness studios keep their members inspired, committed and eager to return?

Well, one of the most effective (and easiest!) ways is through fitness challenges. Whether it's a weight loss challenge, a strength-building competition, or a month-long fitness journey, challenges offer clear objectives and milestones to strive for.

These challenges ignite enthusiasm, foster community, and drive results for your members. This all leads to happier members, determined to come back for more — ultimately boosting your studio’s retention in a meaningful way.

Early data for Challenges on ABC Trainerize shows challenges = retention. Let’s take a closer look at why challenges play a huge role in member retention.

The Motivation of Measurement

Numbers don't lie, and they hold a lot of power when it comes to fitness challenges. That’s why measurement is key.

Whether it's tracking weight loss, monitoring progress in strength gains, or recording improvements in endurance, the ability to quantify results adds a layer of accountability and motivation.

Members are empowered by their progress, spurred on by tangible evidence of their hard work and dedication. And when they see other challenge participants excel, they’ll be motivated to stick with it. Success breeds success!

Incentives and Rewards Help Keep the Fire Burning

As mentioned, sometimes members struggle to find the motivation needed to work out. Offering incentives can help encourage members to show up and put in the work.

From discounts on memberships and merchandise, to exclusive perks and recognition, these incentives serve as powerful motivators, encouraging members
to push themselves further and stay committed to their goals.

The more committed they are, the more likely they are to see good progress — meaning they’re more likely to keep paying for membership. Everybody wins!

Building a Sense of Community and Connection

One of the most remarkable aspects of fitness challenges is their ability to foster a sense of community within the studio.

As members embark on their challenge journeys together, they form bonds, share experiences and offer support to one another. Whether it's celebrating victories,
commiserating over setbacks, or simply cheering each other on, the community spirit that arises from these challenges is unparalleled.

Whether your members need that extra motivation to hit their goals, or they just want to make new friends, group challenges provide them with the opportunity to
live a more fit and happy life.

The Ripple Effect: Impact Beyond the Challenge

Perhaps the most impactful element of fitness challenges is that their benefits extend far beyond their duration.

As members conquer challenges, they emerge stronger, more confident, and more deeply connected to the studio community. These positive experiences ripple outwards, influencing not only individual members but the studio as a whole.

Engaged, motivated members become ambassadors for your studio, attracting new participants and contributing to its ongoing success.

Power your Studio’s Coaching with ABC Trainerize

With Challenges on ABC Trainerize, we’ve completely reimagined challenges for the coaching and fitness industry.

Think beyond traditional scales and one-size-fits-all challenges. Instead, every rep, every meal, and every checked-off habit becomes a stepping stone toward fitness goals, all while infusing an element of fun, and healthy competition into their fitness journey.

Join the fitness revolution with ABC Trainerize and lead the way in providing exceptional experiences for your studio’s members. Embrace technology, enhance engagement and watch your studio thrive like never before!

ABC Fitness, the #1 tech provider for fitness businesses everywhere, is proud to announce the launch of TZ Storefront, a new partnership between ABC Trainerize and WRKOUT that empowers coaches and fitness professionals to support their clients’ wellness goals while launching a passive income stream through product recommendations.

TZ Storefront powered by WRKOUT marks yet another avenue through which ABC Trainerize, an award-winning ABC Fitness platform focused on helping personal trainers and coaches digitize their services, enables fitness professionals to leverage their expertise and scale their businesses. Trainers can now earn significant cash rewards when they recommend products, amplifying their business profits. Meanwhile, clients can shop the recommendations with peace of mind, knowing the products—such as supplements, fitness equipment, and apparel—are coming from a trusted source. With this innovation, ABC Fitness has added another tool to their ecosystem for trainers that supports the larger industry and builds another point of connection between coaches and their clients.

“ABC Trainerize supports coaches’ business growth, both through our personal training software and through powerful programs like this one. Trainers are helpers by nature and already recommend products to their clients. With our partnership with WRKOUT, we are enabling them to monetize that expertise as an additional revenue stream. Trainers will now be compensated for their product knowledge, at no cost to their clients and with no fees themselves—empowering them to provide better service to their clients and increase their impact and revenue,” says Sharad Mohan, Platform President for ABC Trainerize at ABC Fitness.

With TZ Storefront powered by WRKOUT, coaches can recommend the products they know, love, and trust from an ever-expanding catalog of industry-leading brands and earn cash rewards on every purchase—enabling personal trainers to build a powerful passive income stream within their fitness business. While platforms of this type are sometimes reserved for influencers or require large social media audiences, TZ Storefront is open to all fitness professionals—democratizing this valuable revenue stream across the fitness industry.

“This partnership is a true win-win for wellness professionals and their clients. Coaches can unlock a new way to support their clients in their wellness journeys while also unlocking a passive income stream. This allows clients to get advice from a trusted source on the products that align with their unique goals and needs, and then purchase them directly from best-in-class brands. Over 40 top brands and thousands of products are available in WRKOUT with more hitting the app nearly every week, broadening the opportunities for coaches to support their clients and earn rewards,” says WRKOUT Founder and CEO Curtis Christopherson.

TZ Storefront is now available to Trainerize Payments subscribers across the United States and Canada. Coaches can now share their knowledge and expertise through powerful, personalized recommendations and launch a new passive income stream with no application, no contract, and no fees—just client results and cash rewards.

For further information, visit trainerize.com/blog

ABC Trainerize, a leading software platform for the fitness industry, has announced a new strategy for revenue optimization in 2024, aiming to transform how major gyms and franchises enhance their financial performance.

The strategy is built around five key pillars: exploring new income streams, utilising member insights, supporting trainers for optimal performance, staying on top of the latest trends, and re-assessing decision-making processes.


A successful revenue strategy is not just about making money; it's about future-proofing a business against uncertainties. And, in a world where adaptability is key, a dynamic revenue strategy is the compass that points towards a thriving future.


Now, at the beginning of 2024, is the perfect time for business owners to consider how to take their existing revenue to another level.


“By exploring diverse avenues such as online classes, merchandise sales, or partnerships, fitness clubs can solidify their financial foundations. Offering a variety of services attracts a broader clientele, enhancing brand resilience and adaptability. In an industry where trends shift rapidly, diversification empowers fitness clubs to stay ahead, fostering long-term sustainability and success.”


This new revenue strategy guide from ABC Trainerize is poised to revolutionize the fitness industry, offering a significant shift for gyms and franchises looking to boost the growth of their personal training profit centres in 2024 and beyond.


Learn more about how your business can thrive in 2024 and beyond here


In a world where technology is advancing at a breakneck pace, it's no surprise that fitness clubs are also evolving to stay ahead of the game.

At the forefront of this fitness revolution is ABC Trainerize, your trusted partner in taking your fitness club to new heights. Let’s explore why it's crucial for fitness clubs to be in the know of the top technology trends right now, and how the ABC Trainerize platform is leading the charge.

A digital transformation for fitness clubs

Gone are the days when fitness clubs could rely solely on treadmills and dumbbells to attract and retain members. Today, members demand more personalised experiences, seamless access to workout routines and real-time tracking of their progress. That's where technology steps in.

1. Virtual workouts and personalised training plans

ABC Trainerize understands the importance of offering members flexibility, especially in a world where schedules can be unpredictable. Virtual workouts have become the norm, allowing members to participate in classes and training sessions from the comfort of their homes or while travelling.

With the ABC Trainerize app, fitness clubs can provide personalised training plans and deliver virtual workouts tailored to individual goals and fitness levels. It's a game-changer for retaining members and attracting a wider audience.

2. Wearable technology integration

Fitness enthusiasts love their wearables and they expect their favourite clubs to integrate seamlessly.

ABC Trainerize allows members to sync their smartwatches and fitness trackers to monitor their progress and track workouts effortlessly. This data-driven approach not only motivates members but also provides valuable insights for trainers to adjust and improve their programmes continually.

3. Gamification and social engagement

Incorporating gamification and social engagement elements into fitness is a brilliant strategy for keeping members motivated. ABC Trainerize knows that making fitness fun and interactive is essential. Clubs can create challenges, leaderboards, and social communities within the app, turning workouts into exciting competitions and fostering a sense of belonging and accountability.

4. Data-driven insights for clubs

Understanding your members' preferences, progress and behaviour is essential for providing the best possible experience. ABC Trainerize offers clubs access to powerful analytics and reporting tools, allowing them to make data-driven decisions.

This knowledge enables clubs to tailor their offerings and marketing strategies, resulting in increased member retention and growth.

5. Enhanced member communication

Effective communication is key to building lasting relationships with your members.

ABC Trainerize offers in-app messaging, notifications, and reminders, making it easy for clubs to stay connected with members and keep them engaged. Clubs can send personalised messages, workout updates, and motivational content, ensuring that members feel supported on their fitness journeys.

6. Nutrition coaching, goals and habits

Integrate nutrition seamlessly into your clients' fitness journeys.

Our platform allows trainers to synchronise workout plans with customised meal plans, creating a harmonious balance between physical activity and proper nutrition. This integration maximises the effectiveness of your coaching, guaranteeing holistic health transformations for your members.

Embrace the future with ABC Trainerize

In today's rapidly evolving fitness landscape, staying ahead of technology trends is non-negotiable for fitness clubs. ABC Trainerize revolutionises fitness clubs by offering virtual workouts, wearable integration, gamified fitness, data-driven insights, improved communication and expert nutrition coaching. By embracing these trends, your club stays ahead of the current tech trends, setting new industry standards for success.

Don't get left behind. Join the fitness revolution with ABC Trainerize and lead the way in providing exceptional experiences for your members. Embrace technology, enhance engagement and watch your fitness club thrive like never before. The future of fitness is here and ABC Trainerize is your trusted partner in unlocking its full potential.

About ABC Trainerize

ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitise the training experience.

It allows trainers and coaches to take advantage of an exciting new era where the fusion of technology, the omnipresence of wearables and specific data insights is making health and fitness training ever more personal. By combining fitness, nutrition and habits with online coaching, ABC Trainerize can help coaches drive deeper behavioural changes and healthier lifestyle decisions.

ABC Trainerize is available as a stand-alone solution and can be integrated with ABC platforms, including ABC IGNITE, ABC Glofox, and ABC EVO, as well as other third-party software solutions.

To learn more about Trainerize, or book a live demo click here.

Product range and services

In September 2020, Trainerize was acquired by ABC Fitness. As part of one of the biggest names in the fitness technology industry has opened up possibilities that exceed the already massive dream that started our very journey.

We’re now the only fit tech company on the planet that provides software for any fitness business, of any size, anywhere in the world. We know you have a passionate vision of fitness you want to offer your clients. We’re here to help you deliver it.

ABC Trainerize isn’t just a workout app – it’s a fitness, nutrition and habit coaching app. It’s having all those three pillars of health and fitness in the same app that truly empowers trainers to truly help their clients build healthy lifestyles that include everything from the little everyday choices they make – such as getting better sleep, to the big finisher workouts and the food they use to fuel their bodies.

Cutting-edge technology drives innovative training experiences, demonstrated by The Cobalt Club's exceptional results

ABC Trainerize, a top member engagement app by ABC Fitness, empowers personal training studios to deliver a personalised hybrid training experience. The Cobalt Club shares more on how fitness studios can build an engaging and successful business working with ABC Trainerize.

A New Zealand-based personal training studio, Cobalt has built and fostered its business upon three core pillars: community, member experience and results.

Using ABC Trainerize, the studio offers clients an unparalleled member experience. Together the two businesses are breaking down traditional boundaries and staying at the forefront of the industry.

Amber Reid, Cobalt co-founder, said: "Trainerize has helped our business tenfold and we wouldn't be where we are without its platform".

Cobalt's main programme consists of hosting fitness challenges each quarter. These work to build a dynamic community and foster healthy competition and motivation.

To build the challenges, Cobalt uses ABC Trainerize’s Studio Plan which includes all of its most powerful features, including a custom-branded app.

Using the app, Cobalt has built an online community with a group chat feature, training programmes and nutrition coaching to bring inspiration and results to its members.

Cobalt’s members can access the challenges online or in-person allowing the club to deliver a hybrid training model. Together with all the features, the club has built an inclusive environment that keeps members returning for more.

In a recent study, Generation Active found that 89 per cent of gym members want online or app-based workouts. And, Cobalt has built an innovative programme bridging the gap between in-person and online training.

It’s clear that as we move into a hybrid world, building an online experience for members is necessary to succeed in the fitness industry. And those fitness studios who meet their members online will be the ones who succeed.

Cobalt’s success story is just the beginning. As more personal training studios embrace ABC Trainerize’s platform, the industry will see a shift in members’ behaviour. We will start to see an increase in member engagement, improved retention rates and new revenue opportunities for studios.

With the demand for flexible fitness solutions on the rise, ABC Trainerize is at the forefront of reshaping the future of personal training studios.

The platform aligns perfectly with the needs of today's fitness landscape. Together with ABC Trainerize, personal training studios can meet their members online.

Read the full interview with Amber Reid from The Cobalt Club here.