PSLT is pleased to announce the appointment of Paul Lennon as sales manager – south, a newly created role that reflects the company’s ongoing growth and strategic focus on expanding its product and service offering across the UK.

Paul brings over 26 years of experience in the leisure and fitness industry, including 17 years in management roles and more than a decade operating as a general manager and multi-site general manager. His appointment strengthens PSLT’s commercial team as the business continues to build momentum and enhance its presence in the southern region.

The southern sales manager role has been introduced as part of PSLT’s wider growth strategy, with a particular emphasis on driving awareness and adoption of its DHZ and USAeon product ranges—two key pillars in the company’s evolving portfolio.

Speaking on his appointment, Paul Lennon said: “I’m really pleased to be joining PSLT at a time when the business is making serious progress and building real momentum. Having spent 26 years in the leisure and fitness industry, including 17 years in management and more than 10 as a GM and multi-site GM, this felt like the right opportunity at the right time. The focus on quality, innovation, and meaningful impact across the sector is exciting, and I’m looking forward to contributing as PSLT continues to grow.”

Stuart Martin, commercial director at PSLT, commented: “Paul’s appointment is a significant step forward for PSLT as we continue to scale our commercial operations. His depth of experience across both single and multi-site environments gives him a strong understanding of our customers’ needs. The creation of the southern sales manager role reflects our commitment to growth, particularly in driving our DHZ and USAeon ranges, and we’re confident Paul will play a key role in accelerating our success in the region.”

PSLT continues to invest in its people, products, and partnerships as it strengthens its position within the leisure and fitness sector, delivering high-quality solutions that support operators in achieving long-term success.

PSLT has today announced a new strategic partnership with Smartfit Inc, becoming the exclusive distributor of Smartfit products across the United Kingdom.

Smartfit is a globally recognised cognitive-motor training system that uniquely combines physical movement with brain-based challenges to enhance performance, rehabilitation, and overall wellbeing. Its technology enables users to simultaneously train cognitive and physical abilities, improving reaction time, coordination, balance, and decision-making.

This partnership marks a significant step forward for PSLT as it expands its portfolio of cutting-edge solutions for sport, fitness, education, active ageing and healthcare environments across the UK.

Driving innovation in performance and rehabilitation

Smartfit’s versatile systems are used across elite sport, clinical rehabilitation, and community health settings worldwide. The platform’s ability to deliver measurable cognitive and physical outcomes makes it particularly relevant in areas such as neuro-rehabilitation, fall prevention, and performance training.

By bringing Smartfit to the UK market, PSLT aims to support practitioners, coaches, and healthcare professionals with innovative tools that bridge the gap between physical training and cognitive development.

Stuart Martin, commercial director at PSLT, said: “We are delighted to become the exclusive UK distributor for Smartfit. This partnership represents a major opportunity to introduce a truly differentiated solution to the UK market, one that aligns perfectly with the growing demand for integrated cognitive and physical training. Smartfit’s versatility across active ageing, sport, education and healthcare makes it a powerful addition to our portfolio, and we’re excited to support its growth nationwide.”

Strengthening healthcare focus with strategic hire

The announcement also reinforces PSLT’s continued investment in the healthcare sector, highlighted by the recent appointment of Tony Barry as head of health care solutions.

Tony Barry brings extensive experience in healthcare innovation and will play a pivotal role in driving Smartfit’s adoption across clinical and rehabilitation settings, helping providers deliver improved patient outcomes through data-driven, engaging therapy solutions.

Expanding opportunities across the UK

With exclusive distribution rights, PSLT will provide full-service support including product supply, training, and ongoing customer success for Smartfit clients across the UK.

This partnership positions PSLT at the forefront of a growing movement towards integrated cognitive and physical performance solutions, supporting organisations looking to enhance outcomes, engagement, and long-term health.

More information on Smartfit and Active Ageing can be found at the following links;

Smartfit: https://pslt.co.uk/smartfit/

Active Ageing: https://pslt.co.uk/active-ageing/

PSLT has announced a significant expansion of its gym equipment offering, reinforcing its position as a leading provider of fitness facility solutions across the UK. This major expansion of its product offering, reinforcing its position as a trusted partner for gyms, leisure operators, education facilities, and fitness businesses across the UK.

As demand continues to grow for cost-effective gym solutions, PSLT is positioning itself at the forefront of helping operators deliver world-class training environments while maintaining strong financial sustainability.

Already the exclusive UK distributor of DHZ Strength equipment, PSLT will now introduce the USAEON cardio range to its product portfolio, enabling the company to deliver fully integrated gym solutions combining high-performance strength equipment with innovative cardio technology.

DHZ Fitness is one of the world’s largest manufacturers of commercial gym equipment, known for its durable strength machines and comprehensive product lines designed for high-traffic fitness environments. Through its exclusive partnership with DHZ, PSLT provides UK operators with access to a wide range of strength solutions that balance quality, performance, and affordability.

The addition of the Usaeoncardio range further strengthens PSLT’s offering, introducing modern cardiovascular equipment designed to meet the needs of contemporary training environments while maintaining cost-effective pricing.

The addition of Usaeon cardio enables PSLT to deliver fully integrated gym solutions, combining strength, cardio, logistics, installation, and servicing within one streamlined offering.

Stuart Martin, commercial director at PSLT, said: “Our partnership with DHZ has already made high-quality strength equipment more accessible across the UK. By adding the Usaeon cardio range, we can now provide operators with a complete gym solution that delivers exceptional performance without the premium price tag.

This exclusive partnership secures PSLT’s future in offering affordable gym equipment within the UK market, helping clubs achieve their facility goals without breaking the bank.”

The PSLT team will also be attending FIBO 2026, the world’s leading fitness trade show, where they will be present on the DHZ stand. New and existing customers will be invited to explore the full strength and cardio product lines now available through PSLT.

Visitors to the stand will have the opportunity to experience DHZ’s latest strength innovations alongside the Usaeon cardio range, as well as meet the PSLT team to discuss upcoming projects, facility upgrades, and complete gym transformation solutions.

With the combined strength of DHZ performance equipment and Usaeon cardio technology, PSLT continues to support gyms, leisure operators and fitness facilities in delivering high-quality training environments with cost-effective equipment solutions.

With the combined strength of DHZ performance equipment and Usaeon cardio technology, PSLT is setting a new benchmark for affordable, scalable gym equipment solutions in the UK market.

Bringing service excellence to life through its people

PSLT is putting its people firmly in the spotlight with the launch of a year-long brand campaign designed to showcase the true driving force behind its service excellence.

Titled “It’s All About Our People”, the initiative marks a bold step forward in how PSLT communicates its purpose, values, and impact, moving beyond services and systems to highlight the individuals who deliver them every single day.

At the heart of the campaign sits one powerful message:

PSLT doesn’t just provide services, it powers experiences through people.

Bringing the brand to life

The 12-month delivery plan will use dynamic video storytelling to visually and emotionally express PSLT’s commitment to reliability, partnership, and operational excellence.

Through authentic, real-world content, PSLT will open its doors to customers, partners, and stakeholders, offering an inside look at the people who ensure facilities, services, and communities keep moving.

The campaign’s primary tagline, #WeKeepYourMembersMoving, reflects PSLT’s mission to support organisations seamlessly behind the scenes while enabling exceptional member experiences on the front line.

Stuart Martin, Commercial Director commented “Our success has always been built on the dedication, expertise and passion of our people. ‘It’s All About Our People’ is more than a campaign, it’s a reflection of who we are as an organisation. Every day, our teams work behind the scenes to ensure our customers can deliver exceptional experiences to their customers. This campaign allows us to celebrate those individuals, demonstrate the value they create, and reinforce the trust our partners place in PSLT. When our people succeed, our customers succeed, and together, we keep members moving.”

A year of storytelling through service

Across 2026, PSLT’s campaign will unfold through four distinct themes, each revealing a different dimension of service delivery.

• Meet the People 

The campaign begins by introducing the faces behind PSLT. Employees from across the organisation will share their stories, roles, and motivations, humanising the brand and building emotional connection with audiences.

• In Action 

Attention turns to service excellence in real time. Viewers will see PSLT teams working alongside customers, demonstrating professionalism, responsiveness, and partnership where it matters most.

• Behind the Scenes

This phase lifts the curtain on operations, systems, and problem-solving expertise. From logistics to technical delivery, PSLT will showcase the precision and collaboration required to keep services running smoothly.

• Voices of Impact

The year concludes with powerful testimonials from customers and leadership, highlighting measurable impact, trusted relationships, and PSLT’s long-term commitment to excellence.

Together, the campaign journey moves from people → performance → process → impact, reinforcing PSLT’s belief that outstanding service begins and ends with its workforce.

Building trust through authenticity

In an increasingly digital world, PSLT recognises that trust is built through transparency and genuine storytelling. By prioritising real employees, real environments, and real outcomes, the campaign aims to strengthen credibility while deepening engagement across clients, partners, and communities.

Every video, image, and story shared throughout 2026 will celebrate the collective effort behind dependable service delivery,  proving that operational excellence is powered by people.

Service in action, every day

As PSLT moves into 2026, the message is clear: success isn’t defined solely by what is delivered, but by who delivers it.

Through It’s All About Our People, PSLT invites audiences to experience the passion, expertise, and dedication that ensures members, facilities, and organisations continue to thrive.

Because at PSLT,  #WeKeepYourMembersMoving.

PSLT, a leading UK full turnkey solutions provider to the health, fitness and sport sector, today announces the launch of its new brand identity and redesigned website, marking a significant milestone in the company’s growth and continued commitment to excellence across product, service, logistics and trade in.

The refreshed PSLT brand reflects the company’s maturity, strengthened market position and long-term vision to be the go-to full turnkey provider for the UK health and fitness sector.

As PSLT has expanded its services, partnerships and national footprint, the brand has evolved to better represent its established reputation as a trusted, reliable and flexible industry partner.

PSLT’s mission remains clear:

To be the go-to full turnkey provider for product, service, logistics and trade for the UK health and fitness sector

Stuart Martin, commercial director of PSLT says “This brand evolution is not a change in direction,  it is a confident step forward. It signals PSLT’s continued investment in quality, relationships and long-term partnerships across the fitness industry. As the business continues to scale, the new identity provides a strong foundation for future growth while staying true to the values that have shaped PSLT’s success”.

The new visual identity introduces a refined and modernised colour palette, designed to bring clarity and cohesion across all four pillars of the business:

• Product
• Service
• Logistics
• Trade In

Each service line now carries a dedicated colour identity, reinforcing PSLT’s structured yet integrated approach to delivering comprehensive fitness solutions.

The updated primary brand colours; including deep slate blue and charcoal grey, reflect professionalism, stability and trust.

Supporting pillar colours such as warm neutral, steel grey, slate blue and muted violet, introduce sophistication and distinction across communications.

This strategic use of colour allows PSLT to clearly represent its four core services while maintaining a cohesive master brand.

New Website, Same Commitment

Alongside the visual refresh, PSLT has launched a newly updated website that mirrors the evolved brand identity. The platform enhances user experience, clearly communicates the company’s full turnkey fitness offering and strengthens its digital presence within the UK health and fitness sector.

Designed for the Future

Typography has also been modernised, with Cabin serving as the primary brand font for headings and logo applications, supported by Inter for all wider communications. This combination reinforces PSLT’s confident yet approachable tone of voice, aligning with its values of being trusted, honest and supportive.

The brand update will now flow consistently across all future marketing, digital content, operational materials and customer communications, ensuring PSLT presents a unified, professional and recognisable presence at every touchpoint.

Places Leisure has successfully partnered with PSLT to complete a complex equipment extraction and re-purposing project for Blackwater Leisure Centre, supporting both an ongoing site redevelopment and a local school through the re-use of leisure equipment.

The project involved the careful extraction of fitness kit from Blackwater Leisure Centre and the coordinated transfer to a local school, bringing together three key parties,  Places Leisure, PSLT, and the education provider,  to ensure the work was completed efficiently, safely, and within a live operating environment.

Despite redevelopment works taking place simultaneously, the operation was delivered smoothly on the day, with PSLT overseeing the logistics, removal, and transfer of equipment with minimal disruption to the leisure centre’s ongoing activities.

Paul Lennon, General Manager at Places Leisure, commented: “While this was part of a wider company initiative, I can speak very confidently about my local experience with PSLT. The team were superb and highly professional from start to finish. Coordinating the extraction of equipment, working alongside redevelopment works, and ensuring the successful re-purposing to a local school was no small task — yet the job was completed swiftly and to an excellent standard.”

The project not only supported the site’s redevelopment programme, but also delivered tangible community benefit by enabling usable equipment to be re-purposed within a local educational setting.

Reflecting on the overall experience, Paul added: “The customer service and professionalism from PSLT was excellent throughout. Their work has helped us to support one of our local schools, providing students with gym kit to help develop their education and access to physical activity. ”

Stuart Martin, Commercial Director for PSLT  said: “The team worked efficiently to deliver this project within a 24 hour period. Demonstrating excellence in all aspects of the business deliverables. As always, we are incredibly proud of all the team who were involved and thank Places Leisure for including us within this project”.

For further information about this project - click here