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ADI screens deliver 'a great visual experience' at Watford FC

By Lauren Heath-Jones    15 Aug 2019
The 'superwide' screens offer fans a clear view of the action, as well as provide a better perspective of the match.

ADI, a UK-based stadium display technology provider, has installed two 80sq m screens at Vicarage Road, home of Watford Football Club, to transform the fans' visual experience in time for the 2019/20 Premier League season.

The 'superwide' screens, positioned at either end of the stadium, offer fans a clear view of the action, as well as provide a better perspective of the match. Their superwide format means that they can deliver live video alongside score info, sponsor branding and match stats, creating a multifunctional display that enhances the match experience for fans whilst creating a powerful platform for existing and potential sponsors.

In addition to manufacturing the screesn, ADI were responsible for installing the screens, which involved lifting the screens over the stadium roof using specialist equipment.

Scott Duxbury, chairman and CEO of Watford Football Club, says: "ADI's new giant screens are a great way to help kick off our new Premier League season. We continue to make a number of improvements to the stadium infrastructure here at Vicarage Road, and this innovative solution - given our ambitious stadium development plans - meant that we can continue to deliver a great visual experience to our supporters."

Geraint Williams, CEO of ADI, says: "This has been a major construction and engineering project. Lifting a 10-tonne screen over houses and the stadium roof is not without its challnges. However, in overcoming those challenges, this has been one of the most rewarding projects we've delivered in recent years. Credit must be given to the club for trusting our vision for the project."

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