Job search
Job Search
Latest sports product news
More product news: (showing 1 - 20 of 937)           

Reebok launches 'sneaker sharing' initiative to encourage people to get moving

By Lauren Heath-Jones    20 Jan 2020
The new "Sneaker Sharing" initiative has been designed to challenge people with the tag-line of "Why ride when you can use your feet?”

Commuters in the Swedish capital of Stockholm are used to the rows of colourful, rental e-scooters dotted around town. Recently though, the scooters were joined by Reebok To Go – an initiative to get anyone and everyone to hire brand new pairs of shoes fitted with GPS for free.

The soles of the shoes also have a GPS tag, so each pair can be tracked on a map


The new "Sneaker Sharing" initiative has been designed to challenge people with the tagline of "Why ride when you can use your feet?”. Reebok To Go works in a similar way to rental scooters. The shoes are equipped with a QR- Code you simply scan with your phone. Once you have entered your details, it's just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map.

Behind all of this is the recent focus in Sweden on how moving can affect wellbeing. Doctor and author Anders Hansen discussed the benefits of training for mental health earlier this year, which became one of the year's most listened-to programmes on Swedish Radio.

It follows statistics from the WHO, which showed that a quarter of Swedes do not get enough exercise. "People are moving around less, which negatively impacts their health," said Nicolas Nath, Nordic brand director at Reebok.

"As mental health problems grow – especially among younger people – this can cause serious problems. E-scooters have evolved from being a fun, new thing into the de facto mode of city transportation. So we saw an opportunity to remind people how beneficial it is to move around more. You don't need hours at the gym – you just need a pair of shoes."

Reebok  Sneaker Sharing  Reebok To Go  initiative  Stockholm  Sweden  Nicolas Nath  Anders Hansen  mental health 
Sign up for FREE ezines & magazines
Related news
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Sutton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Poole, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stowmarket, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom

Swimming Teacher

Everyone Active
Salary: Competitive Rate of Pay
Location: Horfield, Bristol, UK

Assistant Gym Manager

PureGym
Salary: Competitive Salary + Excellent Benefits + Incentives
Location: Tunbridge Wells, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Thame, UK
recruiting with sports management

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,696 per annum
Location: Cockermouth, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.00 per hour
Location: Hatfield, Hertfordshire

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.00 per hour
Location: Thame, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,696 per annum
Location: Appleby-in-Westmorland, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,696 per annum
Location: Penrith, Cumbria, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £19,775 per annum
Location: Abingdon, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £17,977 per annum
Location: Appleby-in-Westmorland, UK
recruiting with sports management

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £19,775 per annum
Location: Chesham, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Ealing, London, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Croydon, UK

Facilities Helpdesk Manager

Parkwood Leisure
Salary: up to £29,000 per annum
Location: Whitechapel, London, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Yateley, UK

Learning and Development Co-ordinator

Sheffield International Venues
Salary: £10.52 per hour
Location: Sheffield, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Clapham, London, UK
training with sports management

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Clapham, London, UK

Leisure Team Member Apprentice

GLL
Salary: Up to £22,008 per annum
Location: Shoreditch, London, UK

Marketing Assistant

The Gym Group
Salary: Competitive hourly rate
Location: Carlisle, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fareham, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bournemouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Yateley, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

Wattbike
The choice of the elite. Wattbike introduced the first true indoor bike in 2008, changing indoor cycling forever. Developed in association with world class coaches and athletes, and now chosen by the world’s premier health clubs, cycling studios, and personal trainers as well as universities, the military, and countless athletes and coaches across the world, Wattbike has truly revolutionised indoor cycling. Want to join our revolution? Power up your business with Wattbike.
Visit website
More videos

Company profile

Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry.
View full profile >
More company profiles

Featured Supplier

RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
View full details >
More featured suppliers

Diary dates

06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
23-25 Mar 2020
Hilton, Barcelona, Spain
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
More diary dates