Job search
Job Search
Latest sports product news
More product news: (showing 1 - 20 of 968)           

Reebok launches 'sneaker sharing' initiative to encourage people to get moving

By Lauren Heath-Jones    20 Jan 2020
The new "Sneaker Sharing" initiative has been designed to challenge people with the tag-line of "Why ride when you can use your feet?”

Commuters in the Swedish capital of Stockholm are used to the rows of colourful, rental e-scooters dotted around town. Recently though, the scooters were joined by Reebok To Go – an initiative to get anyone and everyone to hire brand new pairs of shoes fitted with GPS for free.

The soles of the shoes also have a GPS tag, so each pair can be tracked on a map


The new "Sneaker Sharing" initiative has been designed to challenge people with the tagline of "Why ride when you can use your feet?”. Reebok To Go works in a similar way to rental scooters. The shoes are equipped with a QR- Code you simply scan with your phone. Once you have entered your details, it's just a case of putting them on and away you go. The soles of the shoes also have a GPS tag, so each pair can be tracked on a map.

Behind all of this is the recent focus in Sweden on how moving can affect wellbeing. Doctor and author Anders Hansen discussed the benefits of training for mental health earlier this year, which became one of the year's most listened-to programmes on Swedish Radio.

It follows statistics from the WHO, which showed that a quarter of Swedes do not get enough exercise. "People are moving around less, which negatively impacts their health," said Nicolas Nath, Nordic brand director at Reebok.

"As mental health problems grow – especially among younger people – this can cause serious problems. E-scooters have evolved from being a fun, new thing into the de facto mode of city transportation. So we saw an opportunity to remind people how beneficial it is to move around more. You don't need hours at the gym – you just need a pair of shoes."

Reebok  Sneaker Sharing  Reebok To Go  initiative  Stockholm  Sweden  Nicolas Nath  Anders Hansen  mental health 
Sign up for FREE ezines & magazines
Related news
Sports jobs

Duty Manager - outdoor sports

Colchester Borough Council
Salary: £23,874 to £30,459
Location: Colchester, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: St Albans, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: West Lindsey, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Nuneaton, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fleet, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Plymouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Leicester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Dunstable, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Chichester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Cotswold, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stowmarket, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Sutton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Poole, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Customer Services Advisor jobs  Catering Assistant jobs 
More jobs

Company profile

Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of facilities. We cater for every type of exercise and every level of competition, from recreational to elite level performance.
View full profile >
More company profiles

Featured Supplier

Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
View full details >
More featured suppliers

Property & Tenders

Location: 11 - 25 Union St, London SE1 1SD
Company: Bankside Open Spaces Trust
Location: Waltham Abbey, Essex
Company: Lee Valley Regional Park Authority
More properties & tenders

Diary dates

21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
21-24 Sep 2020
Messe Stuttgart, Germany
22-23 Sep 2020
Heythrop Park, United Kingdom
07 Oct 2020
Online, Singapore, Singapore
More diary dates