Job search
Job Search
Latest sports product news
More product news: (showing 1 - 20 of 990)           

Physical Company partners with Athletic Thinking to empower more people to become their best selves

By Megan Whitby    18 Mar 2021
Athletic Living offers a host of bespoke packages designed to move individuals, schools and businesses towards peak performance / Shutterstock/puhhha

Leading fitness supplier Physical Company and Athletic Thinking – an organisation whose deep expertise in elite sport is now harnessed to move individuals, schools and businesses towards peak performance – have entered into a new partnership.

The dual aim of the agreement: to introduce new thinking to the fitness sector, all supported with world-class equipment.

Athletic Thinking was founded in 2017 by Nick Johnston, whose disruptive, people-centric approach has brought significant success in the world of professional rugby.

Under the banner of Athletic Thinking, that same transformational approach is now available to everyone from businesses to schools, individuals to elite sports teams.

“Ours is a people-centric approach in which we always start with the individual,” explains Johnston. “By helping each individual perform better, we can in turn help their team and their organisation perform better.

“For businesses, we might look at things like teamwork, growth mindset, world-class behaviours. Equally, we might run a winter survival workshop to help employees dealing with seasonal affective disorder (SAD).

“For a CEO, we might be a critical thinking partner. In sports, we do everything from elite high-performance programmes to working with junior clubs to nurture talent and develop a winning mentality,” he said.

“In addition, we also work with schools to educate students and staff on high-performance principles and help create new training facilities – where of course we can now collaborate with Physical Company.

“There’s an important health and wellbeing dimension to all of this, too, which we deliver under the banner of Athletic Living. Again, it’s highly bespoke and allows employees or individuals to access high-quality, personalised training programmes written by elite performance experts and tailored to any age, level or ability.

“Alongside personalised support – spanning fitness, nutrition, mental wellbeing and performance coaching – we now offer our clients recommended packages of high-quality equipment to enhance their training, thanks to our partnership with Physical Company.”

Johnston concludes: “I don’t do transactional relationships. We only ever work with like-minded people – people you can look in the eye and share best practice with – and when we met Physical Company, we instantly knew it was a fit.

“Working with such an established, credible brand as Physical Company will, without a doubt, benefit our clients. Moving forward, there’s also an exciting opportunity to work together on R&D: new product design, new ideas and new concepts."

“We’re excited to introduce Athletic Thinking to the fitness sector, including into our own business,” says James Anderson, sales and marketing director at Physical Company.

“There’s great potential to evolve the thinking in our sector, challenging the norms to make organisations not only more productive but more attractive to consumers. There’s an equally great opportunity to upskill fitness professionals using high-performance principles.

“Athletic Thinking is perfectly placed to do all of this, and we’re looking forward to collaborating with Nick and his team to offer these opportunities to our customers and partners across the sector.”

To find out more about Athletic Thinking, visit its official website.

Physical Company  Athletic Thinking  Nick Johnston  James Anderson 
Sign up for FREE ezines
Related news
Sports jobs

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Uttoxeter

Membership Consultant

Everyone Active
Salary: Competitive salary plus benefits
Location: Gainsborough

Sales Manager

Everyone Active
Salary: Competitive
Location: Gainsborough

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Gainsborough

Duty Manager

Everyone Active
Salary: Competitive
Location: Poole, UK

Leisure Development Officer

Nuneaton & Bedworth Borough Council
Salary: £25,991 - £27,041
Location: Nuneaton, UK

Activity Leader After School Sports Clubs (In Primary Schools)

Everyone Active
Salary: £13.78 per hour
Location: Stowmarket, UK

Head of Active Leeds

Leeds City Council
Salary: £70,039 - £77,043
Location: Leeds, UK

Active Communities Manager

Everyone Active
Salary: Competitive
Location: Southwark, London, UK
recruiting with sports management

Swim Teacher

Everyone Active
Salary: Competitive
Location: Hornchurch, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Hornchurch, UK

Leisure Supervisor (Front of House)

City University of London
Salary: £30,046 - £36,914
Location: London, UK

Area Manager (Active Leeds)

Leeds City Council
Salary: £35,745 - £38,890
Location: Leeds, UK

Operations Assistant

Everyone Active
Salary: Competitive
Location: Fleet, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Amersham, UK

Sports Complex Manager

Great Aycliffe Town Council
Salary: £28,672 - £29,577
Location: Newton Aycliffe, UK
recruiting with sports management

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Lutterworth, UK

Recreation assistant / Lifeguard

Everyone Active
Salary: £10.85 per hour
Location: Fleet

Team Leader

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Fleet, UK

Leisure Assistant

Aston University
Salary: £20,130 to £22,417
Location: Aston, Birmingham, UK

Assistant Pavilion Supervisor

Aston University
Salary: £20,130 to £22,417 per annum (pro-rata)
Location: Birmingham, UK

Golf Instructor (Self Employed)

Everyone Active
Salary: Competitive
Location: London, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Rotherhithe, London, UK
training with sports management

Operations Assistant

Everyone Active
Salary: Competitive salary
Location: Burton-on-Trent, UK

Duty Manager

Vision Redbridge Culture and Leisure Ltd
Salary: £23,826
Location: Ilford, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: London, UK

Community Coach (Part Time)

Watford Football Club Community Education Trust
Salary: £18,680 pro rata
Location: Watford, UK

Operations Assistant

Everyone Active
Salary: Competitive salary
Location: Stratford-upon-Avon, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Malton, UK

Duty Manager

Everyone Active
Salary: Competitive
Location: Malton, UK
Swimming Teacher jobs  Operations Assistant (NPLQ required) jobs  membership consultant jobs  duty manager jobs  Operations Manager jobs  Team Leader jobs 
More jobs

Company profile

Company profile: Life Fitness
The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market.
View full profile >
More company profiles

Featured Supplier

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
View full details >
More featured suppliers

Property & Tenders

Location: Newport, Shropshire
Company: Lilleshall Sports Academy
Location: Pendine Sands, Carmarthenshire
Company: Carmarthenshire County Council
More properties & tenders

Diary dates

18-19 Sep 2021
Locations worldwide,
21-24 Sep 2021
Messe Stuttgart, Germany
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
More diary dates