Job search
Job Search

Intotri

By offering affordable entry-level triathlons, INTOTRI has ambitions to do for triathlon what parkrun has done for running

by Kath Hudson | Published in Sports Management Sep Oct 2017 issue 133
Read on turning pages | Download PDF of this issue
Michael Burkert is removing the barriers to triathlon with accessible events
Michael Burkert is removing the barriers to triathlon with accessible events

“Despite triathlon being a friendly and fast growing sport – especially thanks to Team GB’s success on the world stage – there are a few barriers to participation,” says INTOTRI founder, Michael Burkert. “The swim – especially if it’s in open water, the idea of getting on a bike wet, having the right gear and the expensive entry fees.

“With our events we’ve removed the barriers,” he says. “Events are affordable, or sometimes free. People can stop and rest in the swim. Even walk if they want to. We don’t include transition one in the overall time, so people can go to the changing room after the swim. They can use any kit – even a tandem bike – and there are no cut off times.”

Because the target audience is people coming back into sport after a few years, or who are confident in one discipline, but not all three, the distances have been set in order to be achievable, but still feel like a challenge. The super sprint distance is a 400m swim, 10km bike ride and 2.5km run. There is also a junior distance (200m, 4km, 2.5km) and for those who want to progress, a sprint distance (400m, 20k, 5k).

Elmbridge Xcel Leisure Centre at Walton-on-Thames in Surrey was the first site to come on board, and now hosts monthly events from April to October, with events currently reaching capacity of 125 two weeks prior.

Business growth
This year the business took an unexpected quantum leap forward when Tempus Leisure lost the contract to run the leisure centres for Cornwall County Council and its successful triathlon and mini-tri series looked set to languish. INTOTRI took over and the series has not only survived, but thrived. This season there have been five pool-based sprint distance (400m swim, 20k bike, 5k run) triathlons, a triathlon at the Cornwall Games and six mini-tris, which have five different age categories and attract around 400 children per event.

Next year, Burkert plans to increase participation in Cornwall by 30 per cent. “We’re going to roll out some new locations with attractive event formats, such as a Newquay triathlon, where the run and finish will be at the zoo, as well as another event at Plymouth’s Life Centre, where the 10 lane pool will allow 20 competitors to start at once,” says Burkert. “We’ll also tie up with more schools and surf life saving clubs to grow events, such as an open water event at Falmouth, and will run more scootathons so that even younger kids can get involved.”

Burkert has ambitions to grow the concept across the country, and even overseas, so is actively looking for more partnerships with leisure centres. Little is required other than pool time. INTOTRI takes care of the insurance, risk assessments, child protection policy, the route, marshals and marketing.

“It brings a new audience into centres,” says Burkert. “Triathlon brings people back to the pool. Once they are inspired by triathlon they might then take out a swim membership, have swimming lessons, or join the gym to work on strength training for the bike and the run. The events also bring secondary spend on food and beverage.”

CORNWALL triathlon in numbers

Participation: 1600 juniors, 500 adults

Gender Split: Juniors – 49% female, 51% male
Seniors – 40% female, 60% male

Age split juniors: 8y (14%), 9-10y (40%), 11-12y (33%), 13-14y (11%), 15-16y (2%)

Age split seniors: <40y (39%), 40-50y (37%), 50-60y (17%), 60y+ (7%)

Triathlon experience: 20% novice, 47% limited experience, 32% experienced

Sign up for FREE ezines & magazines
Sports jobs
Swimming Nature
featured job

Swimming Instructors

Swimming Nature
Salary: Competitive
Job location: Various, United Kingdom
The Gym Group
featured job

General Manager

The Gym Group
Salary: Highly competitive salary + c20% bonus + optional PT income
Job location: Nationwide, United Kingdom
University of Leicester
featured job

Front of House Receptionists (2 Positions)

University of Leicester
Salary: £16,654 - £18,777 per annum (Pro Rata)
Job location: Leicester, United Kingdom

Duty Manager

Live Active Leisure
Salary: £19,351 - £21,536
Location: Aberfeldy, United Kingdom

Activity Instructor

Live Active Leisure
Salary: £17,652 - £19,351
Location: Perth, United Kingdom

Duty Manager

Coventry Sports Foundation
Salary: £9.00 per hour
Location: Coventry, United Kingdom

Academy Sport Duty Manager

Westminster Academy
Salary: £17,000 per annum
Location: London, United Kingdom

Duty Manager / Pool Team Leader

Aspire Leisure Centre
Salary: £20,000 - £21,500
Location: Stanmore, United Kingdom

Assistant Regional Director (North and Midlands)

Parkwood Leisure
Salary: Competitive
Location: Nottingham, United Kingdom

Duty Manager

Parkwood Leisure
Salary: Competitive
Location: Erith, United Kingdom

Trainee Duty Manager

Legacy Leisure
Salary: £17,500
Location: Windsor, United Kingdom

Apprentice Recreation Assistant

GLL
Salary: Up to £18,726 per annum (40 hours a week pro rata)
Location: Crystal Palace, South East London
recruiting with sports management

Duty Manager

Legacy Leisure
Salary: £17,000 - £18,000
Location: Hungerford, United Kingdom

General Assistant

GLL
Salary: Up to £7.50 per hour
Location: Wheatley, Oxfordshire

Recreation Assistant

City University of London
Salary: £19,305 to £21,585
Location: Clerkenwell, London, United Kingdom

Duty Manager / Swimming Instructor

Love Withington Baths
Salary: £19,700 - £20,800 annual salary (pro-rata for the PT position)
Location: Manchester, United Kingdom

Centre Manager

Middlesex FA
Salary: £21,000 - £25,000
Location: Northolt, United Kingdom

Lifeguards

ACS International Schools
Salary: Competitive
Location: London, United Kingdom

Membership Sales Consultant

Y Club at The Castleford Hotel
Salary: £16k basic + commission
Location: Manchester, United Kingdom
recruiting with sports management

Childrens Sports Coaches

Gymfinity Kids
Salary: Competitive
Location: Colchester, United Kingdom

Gymnastics Coaches

Gymfinity Kids
Salary: Competitive
Location: Colchester, United Kingdom

Duty Manager

Legacy Leisure
Salary: £18,000
Location: Newbury, United Kingdom

Team Leader

Everyone Active
Salary: Competitive
Location: Rotherhithe, London, United Kingdom

Membership Advisor

Legacy Leisure
Salary: Competitive
Location: Brackley, United Kingdom

Lifeguard

energie group
Salary: Competitive
Location: Leighton Buzzard

Swimming Instructor

energie group
Salary: £20 per hour
Location: Leighton Buzzard, United Kingdom
training with sports management

Recreation Assistant

Parkwood Leisure
Salary: Competitive
Location: Bristol, United Kingdom

Leisure Centre Supervisor

Filton Town Council
Salary: £17,891PA
Location: Filton, United Kingdom

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,082 per annum (39 hrs a weeks pro rata)
Location: Swindon, Wiltshire

Dry Side Leisure Assistant

GLL
Salary: Up to £7.50 per hour
Location: Prestwood, Buckinghamshire

Trainee Duty Manager

Parkwood Leisure
Salary: Competitive
Location: Exeter, United Kingdom

Traineeship - William Penn Leisure Centre

Pocketfit Training
Salary: William Penn Leisure Centre
Location: Rickmansworth, United Kingdom

Senior Duty Officer - Heath and Wellbeing

Christchurch and East Dorset Council
Salary: £30,153 - £32,486 p.a.
Location: Dorset, United Kingdom
apprenticeships jobs  lifeguard jobs  swimming teacher jobs  duty manager jobs  Swimming Instructor jobs  recreation assistant jobs  Centre Manager jobs  Team leaders (Wet) jobs  Swim instructor - Level 2 Qualified jobs  general manager jobs 
More jobs

Catalogue Gallery

BSW: BSW is a manufacturer of sports floorings, sports mats, gym flooring, elastomer products for impact sound insulation and vibration isolation, anti-slip mats for securing loads as well as protective and separating layers.
BSW
More catalogues

Video Gallery

Precor
In the fitness industry, a broad spectrum of facilities are opening each day. There are more operators in more segments than any time in the history of our industry. Precor delivers personalized health and fitness experiences. We have such a large portfolio of products and services that we can configure around the world to high-value areas of differentiation. We believe in helping people live the lives they desire and always helping the operators win.
Visit website
More videos

Company profile

Company profile: Wattbike
Wattbike is the creator of the world’s foremost indoor bike developed in association with world class athletes. Chosen by everyone from Olympic Champions and leading health clubs to independent studios and personal trainers, the Wattbikes versatility has made it the go-to bike for all indoor cycling needs.
View full profile >
More company profiles

Featured Supplier

Life Fitness launches innovative new IC8 bike
Life Fitness has introduced the IC8, an indoor power trainer with greater power accuracy, wattage and performance data than any other indoor cycle.
View full details >
More featured suppliers

Property & Tenders

Location:
Company: Gravesham Borough Council
Location:
Company: Gravesham Borough Council
Location:
Company: Bankside Open Spaces Trust
Location:
Company: GVA
More properties & tenders

Diary dates

07-29 Oct 2017
Ten Health & Fitness Hatton Garden, London, United Kingdom
16-17 Oct 2017
Teatro Goya , Madrid, Spain
17-20 Oct 2017
Gran Via Exhibition Centre, Barcelona, Spain
18 Oct 2017
TBC, London, United Kingdom
More diary dates