Job search
Job Search

Andy Reed

Measuring our impact – why?

by Andy Reed | Published in Sports Management 2020 issue 3
 Any measuring should provide evidence about the efficacy of the investment that sport receives
Any measuring should provide evidence about the efficacy of the investment that sport receives

At times, one of the biggest challenges facing our sector seems to be to convince those outside of it on the power of sport and physical activity. Too many decision-makers still do not seem to get what we consider obvious: sport changes lives and physical activity is the magic pill to solve many of the nation's health issues.

In trying to prove its worth, I feel that the sector has at times chased the wrong KPIs and targets at the cost of delivering what it is supposed to. Thankfully, there has been a gradual move away from the traditional approach of simply counting outputs. It is being replaced with an increased interest in data collection and a push towards measuring the sector's impact.

But while it might be better to measure outcomes, I would question why and how the sector is doing it?

The matter was brought to the fore during February with the launch of various new services – such as State of Life – designed to measure the sector's impact. There is a fundamental point to collecting data, of course. But why are we doing it? To learn or to make further funding bids? To ‘prove’ to a funder that we are making an impact?

MEASURING THE RIGHT THINGS
There is no escaping the fact that, on a national level, resources remain limited and we are competing for public and private spending with those outside our sector. The sector's response seems to have been to create multiple, confusing platforms for collecting data and showing it in the most attractive format. But why? Is it the outcomes, impact or value we want to measure? And how much can we really claim to be due to our work?

While measuring impacts is fine, I believe that if we really want to make the case for the sports sector – and ensure it is taken seriously in the corridors of power – we need to create hard economic evidence about the efficacy of the investment we receive. We might know it ourselves, but we need to convince government departments that investing in physical activity might be preferable to ploughing money in treating preventable, life-style diseases through the NHS.

We need to think really carefully about what we measure and why. It needs to be more than just for our funder. We really need to know at project and ecosystem level what is working and to keep it as ‘live’ as possible.

One thing is for sure. In the government's eyes, the Treasury's Green Book is what will ultimately determine our monetary value. While the book is not a mechanical decision-making device – but rather provides approved guidance and methods – it helps officials develop evidence-based advice for decision making that is consistent across government. And has done so for nearly half a century. The sector's evidence better stack up to the book's demands – or the evidence runs the risk of being ignored.

Sign up for FREE ezines
Sports jobs
Edinburgh Leisure
featured job

Water Quality Engineer

Edinburgh Leisure
Salary: £33,513 - £37,236pa
Job location: Edinburgh, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Nottingham, UK

Active Communities Instructor

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon

Basketball Coach/Activator

Everyone Active
Salary: £25.00 per hour
Location: Stradbroke, UK

Group Exercise Instructor - Aqua

Everyone Active
Salary: Competitive
Location: Barking, UK

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Bracknell, UK

Group Exercise Instructor

Everyone Active
Salary: Competitive
Location: Hornchurch, UK

Sports Coach/Activator

Everyone Active
Salary: £20.00 per hour
Location: Stradbroke, UK

Group Exercise Instructor

Everyone Active
Salary: Competitive
Location: Barking, UK

Trainee Duty Manager

Stevenage Leisure Limited
Salary:
Location: Biggleswade, UK
recruiting with sports management

Fitness Instructor

Stevenage Leisure Limited
Salary:
Location: Baldock, UK

Cafe Manager

Stevenage Leisure Limited
Salary:
Location: Biggleswade, UK

Operations Assistant (Dry Site)

Everyone Active
Salary: Competitive
Location: Bracknell

Recreation Attendant

Everyone Active
Salary: From £7.08 - £9.18
Location: Bracknell

Food & Beverage Supervisor

Everyone Active
Salary: Competitive
Location: Bracknell

Operations Assistant (NPLQ required)

Everyone Active
Salary: Competitive
Location: Moulton, Northampton, UK

Membership Consultant

Everyone Active
Salary: Competitive salary plus benefits
Location: Moulton, Northampton, UK
recruiting with sports management

Duty Manager

Everyone Active
Salary: Competitive Salary
Location: Brentwood, UK

Customer Success Manager

4global
Salary: Competitive salary + discretionary bonus
Location: Chiswick Park, London, UK

Accounts Coordinator

4global
Salary:
Location: Chiswick Park, London, UK

Account Manager (UK)

4global
Salary: Competitive salary + discretionary bonus
Location: Chiswick Park, London, UK

Physical Activity and Wellbeing Manager

Oxford City Council
Salary: £41,510 to £42,512 per annum - (pro rata for part time)
Location: Oxford, UK

Head of Tennis

New Hall School
Salary: £34,091 - £40,202pa + excellent benefits
Location: Chelmsford, UK

Duty Manager (NPLQ)

Withington Baths
Salary: £22,500 - £23,500
Location: Withington, Manchester, UK
training with sports management

Group Health and Fitness Manager

Sport Aberdeen
Salary: £40,000pa
Location: Aberdeen, UK

Team Leader (NPLQ)

Everyone Active
Salary: Competitive salary, excellent benefits
Location: Staines-upon-Thames, UK

Exercise Referral Instructor

Everyone Active
Salary: Competitive
Location: Stratford-upon-Avon, UK

Clip and Climb Instructor

Everyone Active
Salary: Competitive salary
Location: Stratford-upon-Avon, UK

Swimming Teacher

Everyone Active
Salary: Competitive hourly rate
Location: Staines-upon-Thames, UK

Community Sports Coach

Everyone Active
Salary: £18,500 - £24,000
Location: Rickmansworth, UK

Sports Coach/Activity Leader

Everyone Active
Salary: £10.00 - £15.00 per hour
Location: Rickmansworth, UK
Swimming Teacher jobs  Team Leader jobs  personal trainer jobs  duty manager jobs  School Cycling Instructor jobs 
More jobs

Catalogue Gallery

Video Gallery

Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
A short time-lapse video showing our installation of the Robbins MVP timber flooring system, completed in Sept 2021 at The University of Kent Sport Centre in Canterbury
Visit website
More videos

Company profile

Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together more than 4,000 member organisations and partners in our shared ambition to get More People, More Active, More Often.
View full profile >
More company profiles

Featured Supplier

How can sports facilities combat ever-increasing energy prices?
Gas and electricity prices have increased substantially over the last five months, and, unlike households, businesses aren't protected by a price cap.
View full details >
More featured suppliers

Property & Tenders

Location: Pendine Sands, Carmarthenshire
Company: Carmarthenshire County Council
Location: Runcorn
Company: Halton Borough Council
Location: City Centre Location - North of England
Company: Walker Singleton
Location: Bilborough, Nottingham
Company: Bilborough College
More properties & tenders

Diary dates

30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
25-28 Oct 2022
Messe Stuttgart, Germany
25-28 Oct 2022
Ibiza, Ibiza, Spain
More diary dates