A new franchise

A new EMS personal training studio franchise been launched by the founders of Vivafit, catering for both men and women and called Personal20. Studios have already opened in Spain, Oman and Portugal, and another will open in June in Washington DC, US. The new franchise package includes the EMS machine and jackets, specific EMS training, training in sales, marketing, operations and customer service, store approval, layout and store environment design, and ongoing marketing campaigns for social media and print.

Vivafit is the exclusive distributor of the E-fit EMS machine for Virginia, Maryland and Washington DC.

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Personal20 studios have already opened in Spain, Oman and Portugal

Expanding the portal

EMS manufacturer miha bodytec is introducing its new i-body electrode system, designed for ongoing commercial use with its EMS training method.

It’s also expanding the miha bodytec LogX online portal – an implementation, management and control tool for commercial EMS providers. LogX includes scheduling, membership administration and online device management all from a single source and, says miha bodytec MD Jürgen Decker, is “perfectly harmonised” with the product. He adds: “We’re offering a comprehensive portfolio of products and services that enable every commercial provider of EMS training to be successful.”

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bodytech says its products drive success for all commercial EMS sites

A happy medium

AmpliTrain EMS suits, which will be exhibited at FIBO 2016, use a modulated medium frequency of electronic stimulation that works inside muscle cells and deep within the muscle, says Beate Rösch, AmpliTrain’s technical MD.
Rösch explains: “Our AmpliTrain equipment is the first on the market to use a modulated medium frequency, which directly targets not just the nerve but the cell as well. This allows us to achieve a deep penetration effect.

“Whether it’s our suits, electrodes, devices or programmes, our technology and materials are state of the art in every area.” Products are suitable for many training goals, including weight loss, endurance and muscle building.

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AmpliTrain’s frequency targets the cell as well as the nerve

Prepare for a premiere

XBody Training, based in Germany, will be launching a new product at FIBO 2016. The company behind the EMS trainer XBody will be among the exhibitors in FIBO’s new EMS area. Managing director Csaba Nyers says: “We’ll celebrate the world premiere of a very special product at FIBO 2016, but that’s all I can say about it for now.”

He adds: “Virtually anyone can perform EMS workouts, regardless of whether exercisers have prior experience, whether they’re in good shape or physically impaired or disabled.”

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XBody will be an exhibitor in FIBO’s new EMS area this year