Job search
Job Search

Funding focus

Sport England’s Phil Smith explains how new funding changes will allow NGBs to focus on their core audience

by Phil Smith, Sport England | Published in Sports Management Mar Apr 2017 issue 130
Read on turning pages | Download PDF of this issue
? British Gymnastics will focus on its role as a ‘foundation sport’ for kids / Evgeniia Freeman / shutterstock
? British Gymnastics will focus on its role as a ‘foundation sport’ for kids/ Evgeniia Freeman / shutterstock

The way Sport England uses National Lottery and government funding to invest in and work with national governing bodies of sport is changing. Significantly.

The days of Whole Sport Plans are over. They served a very important purpose throughout the last eight years, highlighting the need to get more people participating in sport. But Sport England is now taking a different approach, starting with the individual consumer and their behaviour.

We’re no longer looking for NGBs to be all things to everyone. We’re no longer asking them to cater to both the keen and committed regulars and the deconditioned population. We’re asking NGBs to focus on those who have a strong affinity with their sport and a habit of regular participation, including talented young athletes.

Why? Well, firstly this was a strong message that came out of the sector during our strategy consultation. Secondly, even though 35 per cent of people have a regular sporting habit, our work isn’t done with them. Life can still get in the way. Moving house, going off to college, having a baby or getting injured can take even the keenest participant away from their sport. We want to help NGBs focus their efforts on making those disruptions easy to overcome.

At the other end of the behaviour scale, we want to encourage people who are inactive to get moving. This requires some serious investment, and to fund this, we need to spend less money on those who already play sport. A reduced subsidy of governing bodies is the inevitable result.

Challenge accepted
I’ve been delighted with the way NGBs have responded to the challenge so far, and the plans they’ve developed. There’s a real maturity to the plans – an understanding of what makes a regular player and that commercial income needs to play a bigger role and a genuine commitment to helping under-represented groups.

British Gymnastics, for example, clearly recognises its role as a ‘foundation sport’, teaching young people the physical skills to be competent and confident in other sports. British Tennis will spend most of its time and money in local parks rather than clubs, and will be making tennis venues more inclusive for people with disabilities.

The Rugby Football Union wants to create more ‘pitch up and play’ opportunities, especially for women. England Netball has ambitious plans for its Super League. Basketball England has great new partnerships with both the global brand that is the NBA and local community charities.

Of course, being in receipt of public money is a tremendous responsibility, and not one pound of this funding can be invested unless organisations meet the requirements of the Code for Sports Governance that we published with UK Sport last year. Again, the challenge is tough but the response has been really encouraging, with a commitment to positive change.

Time will tell how well the reality will match the ambition. But the evidence so far tells me that the sports industry believes in the direction we’re taking.

Phil Smith is the director of sport at Sport England.
sportengland.org

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Assistant General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: Vauxhall, London, UK

Swimming Teacher

GLL
Salary: Up to £16.89 per hour (including annual leave)
Location: Swindon, UK

Swimming Teachers

Wiltshire Council
Salary: £13.84 - £15.00 per hour (inclusive of 10% market supplement)
Location: Wiltshire, UK

Catering Assistant

Wiltshire Council
Salary: £17,364 - £17,711 pro rata
Location: Pewsey, UK

Fitness Consultant

Wiltshire Council
Salary: £19,171 - £19,945 pro rata
Location: Durrington, Salisbury, UK

Cleaner

Wiltshire Council
Salary: £17,364 - £17,711 pro rata
Location: Amesbury, Salisbury, UK

Royal Lifesaving Society Trainer Assesor

Wiltshire Council
Salary: £12.60 - £13.64 per hour (plus 10% market supplement)
Location: Wiltshire, UK

Class Instructor

Wiltshire Council
Salary: £13.84 - £15.00 per hour (inclusive of 10% market supplement)
Location: Durrington, Salisbury, UK

Receptionist

Wiltshire Council
Salary: £9.55 - £9.94 per hour
Location: Tisbury, Salisbury, UK
recruiting with sports management

Gymnastics Coaching Assistants

Wiltshire Council
Salary: £12.60 - £13.64 per hour
Location: Corsham, UK

Front of House Receptionist

Everyone Active
Salary: Competitive Rate of Pay
Location: Vauxhall Bridge Road, London, UK

Contract and Compliance Officer

Maidstone Borough Council
Salary: £29,002 - £31,461
Location: Maidstone, Kent, UK

Front of House Receptionist

Everyone Active
Salary: Competitive Rate of Pay
Location: Vauxhall Bridge Road, London, UK

Leisure Operations Specialist Manager

Wiltshire Council
Salary: £52,799 - £58,208
Location: Wiltshire, UK

Receptionist

Lex Leisure
Salary:
Location: Leicester, UK

Fitness Instructor

Lex Leisure
Salary: Competitive
Location: Leicester, UK
recruiting with sports management

Cleaner

Lex Leisure
Salary: Competitive
Location: Leicester, UK

Fitness Manager

Lex Leisure
Salary: Competitive
Location: Leicester, UK

Operations Manager

Lex Leisure
Salary: Competitive
Location: Leicester, UK

Centre Manager

Legacy Leisure
Salary: £26,000 pa
Location: Towcester, UK

Head of Digital Trading

The Gym Group
Salary: Competitive salary plus benefits
Location: Croydon, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: London, UK

Trampolining Coach

Everyone Active
Salary: Competitive
Location: Horfield, Bristol, UK
training with sports management

Assistant Manager

Oldham Community Leisure
Salary: £22,813 per annum
Location: Failsworth, Manchester, UK

Membership consultant

Everyone Active
Salary: Competitive salary
Location: Cambourne, Cambridge, UK

Fitness Instructor

Carmarthenshire County Council
Salary: £18,795* - £19,554* Pro-rata
Location: Carmarthen, UK

Attendant

Carmarthenshire County Council
Salary: £18,795* - £19,554* Pro-rata
Location: Ammanford, UK

Activity Co-ordinator

Carmarthenshire County Council
Salary: £27,905 - £32,029
Location: Ammanford, UK

General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: Edinburgh, Scotland, UK

Gymnastics Lead

GLL
Salary: Up to £23,958 per annum
Location: York, UK
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Video Gallery

TVS Sports Surfaces
Established in 2009 as a specialist supplier of noise and vibration solutions, The TVS Group has successfully evolved into four key strategic divisions; TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics.
Visit website
More videos

Company profile

Company profile: UK Trade & Investment
UK Trade & Investment is the government department that supports UK companies to trade internationally and helps overseas businesses to set up in the UK.
View full profile >
More company profiles

Featured Supplier

Master the business of sport with Manchester Metropolitan University
Estimated to be worth US$700bn a year, the sports industry's growth is currently outpacing the GDP of many countries (KPMG, 2017).
View full details >
More featured suppliers

Diary dates

21-22 Sep 2019
Locations worldwide,
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
15-18 Oct 2019
Gran Via Exhibition Centre, Barcelona, Spain
More diary dates