Job search
Job Search

Getting the UK active

David Stalker, CEO of ukactive, looks forward to September’s National Fitness Day

by David Stalker, ukactive | Published in Health Club Management 2014 issue 8
Read on turning pages | Download PDF of this issue

When something like National Fitness Day is handed to an organisation like ours to develop, lead and manage, you can’t help but feel more than a little excited. We’re aiming to make Friday 26 September the biggest nationwide celebration of physical activity – not only in the sector’s annual calendar, but for the nation.

 We all know about the benefits of regular exercise: a healthier heart, freedom from chronic illnesses, a better quality of life – the list goes on. But the reality is, many people find getting active a lonely slog – and it really shouldn’t be.

So when the énergie Group, founders of National Fitness Day, came to us with the proposition that we were best placed to steward National Fitness Day to become the platform it truly could be, we were delighted to take the baton.

Make it sociable
Research shows that, if you exercise in company, you’re more likely to stick at it. A seductive combination of the social atmosphere, camaraderie and accountability among the group spurs even the most reluctant exercise novice to show up with a positive attitude and, most importantly, to have fun. That’s what National Fitness Day is all about – providing people with the inspiration to move.

What does National Fitness Day involve?
Firstly, there’s the Power Half Hour, where health clubs, gyms and leisure centres across the country will open their doors to everyone – members or non-members – to participate in free National Fitness Day Power Half Hour events, from group cycling and Zumba to BodyCombat and circuits.

Secondly, a series of mass participation fitness events will be held in high-traffic public squares in major UK cities. Hundreds of participants will sweat it out together, energised by great music and motivated by the fun of getting active together.

Golden opportunity
The great thing about National Fitness Day is that it gives operators a unique opportunity to build a relationship with new customers and connect with existing members through a powerful, visible platform that taps into the fitness ‘mood of the moment’. We’re going big on the marketing too: we’ll be driving maximum exposure for the event through a catalogue of high profile media outlets, including a national print and radio campaign.

We’ve also enlisted professor Greg Whyte, OBE, as our National Fitness Day resident expert. As one of the country’s pre-eminent sport scientists – and the man who trained Davina McCall, David Walliams and Eddie Izzard for their incredible sporting challenges – he knows exactly what it takes to get the best out of your body.

I’m excited by the opportunity the event gives us – the chance to create a public legacy through a memorable experience that helps fuel the nation’s appetite for fitness. It’s also a great chance for our sector to demonstrate credibility, relevance and ingenuity to stakeholders such as brands, business and community.

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Morden, UK

Leisure Team Member Apprentice

GLL
Salary: Up to £22,008 per annum
Location: Thornton Heath, UK

Leisure Team Member Apprentice

GLL
Salary: Competitive
Location: Cockermouth, UK

Health Referral Programme Manager

GLL
Salary: £29,108 to £38,863 per annum
Location: Hackney, London, UK

Assistant General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: Reading, UK

Recreation Assistant Apprentice

Lex Leisure
Salary: Competitive salary
Location: Bicester, UK

Recreation Assistant

Lex Leisure
Salary: Competitive salary
Location: Bicester, UK

Duty Manager

GLL
Salary: £10.25 per hour
Location: Bath, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: New Barnet, Barnet, UK
recruiting with sports management

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Thornton Heath, UK

Membership Consultant

Everyone Active
Salary: Competitive Hourly Rate + Benefits
Location: Stowmarket, UK

Team Leader

Everyone Active
Salary: £17k per annum
Location: Bishop's Stortford, UK

Senior Recreation Assistant

GLL
Salary: Up to £19,775 per annum
Location: Rugby, Warwickshire, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Didcot, Oxfordshire, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fleet, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: West Lindsey, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Nuneaton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: St Albans, United Kingdom
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Customer Services Advisor jobs  Catering Assistant jobs 
More jobs

Video Gallery

Wattbike
The choice of the elite. Wattbike introduced the first true indoor bike in 2008, changing indoor cycling forever. Developed in association with world class coaches and athletes, and now chosen by the world’s premier health clubs, cycling studios, and personal trainers as well as universities, the military, and countless athletes and coaches across the world, Wattbike has truly revolutionised indoor cycling. Want to join our revolution? Power up your business with Wattbike.
Visit website
More videos

Company profile

Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and the sport and leisure sectors since 1993.
View full profile >
More company profiles

Featured Supplier

WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
View full details >
More featured suppliers

Diary dates

28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
More diary dates