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Precor

Anytime Fitness Addlestone
Aberdeen Sports Village
Anytime Fitness Addlestone
Aberdeen Sports Village
What we can do for you
Precor Incorporated, headquartered in Greater Seattle, WA, has been a pioneer in delivering fitness experiences for commercial customers for more than 40 years.

Precor serves more than 100 countries worldwide with offices in the Americas, EMEA, and APAC and operates two U.S.-based manufacturing locations. Precor segments include commercial clubs/facilities and the verticals of Hospitality, Residential, Corporate, and Education.

Precor is a unit of Peloton. Peloton use technology, content, and best-in-class instructors to empower their community.

Key products and services
Precor products and services span all major categories, including cardio, strength, functional fitness, group training, and connected solutions.

Precor began by launching the first ergonomically-sound rowing machine and has developed products that move with the natural motion of the human body ever since. Every breakthrough product and service Precor has partnered with or brought to market has always put fitness first.

In 2020, Precor reached the milestone of recording one billion workouts in its Preva® fitness cloud. That number represents more than 140,000 connected units in over 13,000 facilities. On average, Precor exercisers record more than 20 million minutes of workouts each day as recorded by the Precor digital platform Preva®.

case study: Gym Works
GymWorks has been a loyal Precor customer since the first site opened its doors in 2013. Now both GymWorks sites – Euxton and Fulwood, which opened in 2017 – have a full complement of Precor cardio and Icarian strength kit, plus Spinning bikes and Queenax rigs.

Owner Peter Guy explains: “I can’t speak highly enough of the care and support we’ve received from Precor. Having a bumper service package means 100 per cent peace of mind for me. If anything goes down, which of course happens – all kit from every manufacturer breaks from time to time – I know it’ll be back up and running within 24 to 48 hours.”

The reputation of Precor kit for rarely breaking down was one of its big USPs for Peter. Euxton has more than 250 exercise stations, Fulwood more than 450 and Precor dominates throughout.

“One of great things about Precor kit is it’s incredible reputation for longevity,” says Peter. “In my opinion, and I’ve been in this industry for a, long time, Precor EFX is the best cross trainer on the market due to its patented cross ramp system. But what really makes it stand out is it just doesn’t break down. And the Icarian strength kit just goes on – in Euxton it’s seven years old and still looks like it was fitted yesterday.”

For inevitable wear and tear, Peter and Precor are talking about creating what he calls a ‘battle pack’. “Some upholstery just wears more quickly than other parts so we’ve talked about having certain bits of kit stored on site, upholstery and cables for example, to allow engineers to do a really fast turnaround when there’s an issue. This sort of going above and beyond is what I have come to expect from Precor.

“In the rare times when something does break, all I have do is pick up phone and our engineer, Steve Bennison, has fixed it within two days. I can’t recommend him enough. He’s never stumped by anything,” says Peter.

For a club operator, Peter believes the most crucial thing for a service provider to get right is speed of turnaround. “Without a doubt – it has a direct impact on my members,” he says. “Service is critical, the last thing members want to see is kit out of action.

“The biggest complaint we get is when a piece of kit is out of order. By buying Precor kit and using their support package I’ve almost completely eradicated that particular complaint. I can only recommend Precor; they’ve been an integral part of the huge success of GymWorks.”
case study: Aberdeen Sports Village
The newly refurbished Aberdeen Sports Village (ASV) has recently undergone a £500,000 overhaul to enable it to offer a stronger user experience, with digital connectivity at its core.

The site, which reopened at the end of August 2019, has capacity for approximately 9,500 members. Since re-opening, membership has already increased by 17%.

Kris McIntosh, Health & Fitness Development Manager at ASV, says: “We’d come to the end of the lease agreement with our previous partner and knew we needed to update to enhance the atmosphere, modernise kit and, critically, move with industry trends in terms of tracking and usage. We’d seen a number of users considering moving to competitors who’d undergone refurbishments. It was time to up our game in order to compete.”

The key priority was to transform the gym into a modern, connected workout area with everything digitally linked. “Previously, we had limited access to equipment usage information but we didn’t know what kit was being utilised, when or how often. Footfall through the door was where our information stopped,” says Kris.

It’s for this reason that ASV selected Precor’s Preva – which captures workout data from CV machines and enables members to set and track goals, as well as earn virtual motivational badges. “From an operational standpoint, Preva gives us the ability to gather data like never before. We use it to check equipment status daily as well as for weekly and monthly usage reports,” says Kris. “We’ve used Preva to monitor footfall at peak times throughout the day, then scheduled our functional sessions around those peak time to utilise our offering more efficiently. From a maintenance perspective we have access to every piece of kit’s status. This allows us to highlight specific trends and instantly report faults or issues, which decreases downtime dramatically.”

Preva reports for October 2019 showed that ASV members completed 19,682 workouts in 5,550 hours – up 446 hours on the previous month.

Entirely connected
In March 2019, Precor partnered with global technology giant, Sony, to enable the delivery of digital exercise tracking on its strength kit, too. Sony’s Advagym means operators also using Preva can now offer a complete workout tracking journey – Preva stats are automatically downloaded to the Advagym app, giving users an entirely connected gym experience.

Kris says: “Sony Advagym sensors on our strength machines record reps and sets. Members touch their phone to the sensor ‘puck’ to start tracking their workout in real-time, with stats automatically uploaded to the app. I’ve been incredibly impressed. Our PTs and gym staff use the app to increase interaction with members and create bespoke training programmes so customers achieve their goals faster.

“I use the system to monitor utilisation so I know what kit’s being used, how often and when. The insights into user preferences are unreal. I can run reports on every single bit of kit. We had over 1.8 million repetitions across the fixed weight machines throughout September and the highest number of reps was on the cable machine, which clocked a total of 147,366 reps in the first month after opening. These are astonishing statistics.”

Mixing and matching
Based on customer feedback, ASV opted for Precor’s unique mix ‘n’ match on CV offering. “Because we have incredibly high footfall we went for 700-line treadmills for durability and functionally, with the higher grade P82 consoles,” says Kris. “The mix ‘n’ match option was a big part of our decision to work with Precor – it allowed us to adapt to exactly what our customers need but maintain that premium feel.”

Existing members also requested a better functional training area and high intensity equipment, so ASV installed the Assault Range and an Open Format Queenax Training Rig. The member demographic “is anyone and everyone, from students and over 60s to corporate, junior and family memberships,” says Kris.

For this reason running functional Queenax classes on the gym floor is vital for customer engagement. “We run Queenax HIIT, Stretch and Queenax Core. They meet the needs of every member, whatever their starting point – new members are coming in just for these classes. Since October, we’ve seen 54% occupancy and delivered Queenax to hundreds of customers.”

The centres NPS rating – the percentage of people who would recommend ASV to a friend or colleague – has leapt up to 49%, which is considered ‘great’ (0-30 = good, 30-70 = great).


For Kris and his team, the added value of working alongside Precor was their ability to help pull numerous suppliers together.

“Our sales rep Colin has been there right from the start. Always approachable, always helping to liaise with suppliers – from Netpulse and Hutchinson Tech to Marina Training Solutions. He was crucial in getting Advagym up and running,” says Kris. “He was the middle-man that helped hold the whole thing together and his problem-solving abilities were crucial for successful execution.”
Precor video gallery:
Plans for the next 12 months
The Precor mission is to develop personalised health and fitness experiences that help people live the lives they desire. Precor understands the need for operators to provide members with a seamlessly connected experience and are investing in research and development to deliver just that. The next year is about creating common sense synergies between Precor and Peloton so that, in bringing the two organisations together, we get the best of both worlds. Together Precor will be supporting customers to make sure their businesses are solid and stable within the reimagined consumption of fitness post-COVID.
Key personnel
Steve Carter - Head of Precor UK
Eva McBride - Marketing Manager Precor UK
Key customers
Customers include; Anytime Fitness, The énergie Group, Pure Gym and Hilton Hotels, plus numerous single site operators, education facilities, local authorities and trusts.
Testimonial
“When we are at the stage of choosing the equipment, it was an easy decision. The high-quality look and feel and the overall performance of Precor equipment played a part, but the team’s involvement and experience, and the added value the company offers, secured it for us.”
– Zac Passmore, Anytime Fitness Franchisee
Precor: news from sportsmanagement.co.uk and fittechglobal.com
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.
Shares in Peloton have fallen after the company revealed fourth-quarter losses. It also said that tactical changes to the business will hit profits until 2023.
Sports Management NEWS: Connect for success with Precor
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been more important.
The FIT Summit has unveiled the final shortlists for the 2021 Fitness & Wellness Awards of Excellence.
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a deal worth US$420m.
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Precor: featured in Sports Management, HCM and Fit Tech magazines
Gym floor: Fusion fitness
Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
Bikes - part one: Ride inside
As winter draws nearer in the north of the world, it’s time to set your members up for their indoor workouts by taking advantage of the latest developments in indoor cycling
Functional: Rig rejig
Suppliers are offering programming for rigs to enable operators to tackle social distancing challenges, create a boutique feel and reduce the intimidation factor. HCM gets the lowdown from key suppliers
Supplier showcase: Precor: The Connected Gym
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
Precor
Tel: 01276404900
Address: Lyon Way, Frimley, Surrey, GU16 7ER, United Kingdom
Steve Carter, Head of Precor UK

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