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Has wheels in Motion for the 2015 Cycling success

Published in Sports Management 2014 issue 4
Read on turning pages | Download PDF of this issue

Olympic champion, Laura Trott OBE, signs for Matrix Fitness cycling team

Matrix Fitness is delighted that World and double Olympic cycling champion, Laura Trott OBE, will be joining the Matrix Fitness cycling team in 2015.

The current British road race champion will move to the team with effect from 1 January 2015, and will ride a program of key events that complement her track racing commitments and intended build up for the Rio Olympic Games in 2016.

Commenting on the signing, Jon Johnston, Managing Director of Matrix Fitness said: “Laura brings a new dimension to the team in her role as ambassador for cycling and as a role model for young people. She is still only 22 years old, but she has already achieved so much. I cannot think of a better person to inspire youngsters to get active.”

Laura Trott OBE,
Laura Trott OBE,

Dani King MBE launches IC7 Indoor Cycle

“The most relevant, smoothest, static bike I have ever trained on!”

Olympic Champion cyclist and ‘Team Matrix’ Ambassador, Dani King MBE, officially launched the power-based Matrix IC7 Indoor Cycle and Coach by Color® Power Program to the UK market at Leisure Industry Week.

The IC7 is the latest product in the Matrix Fitness portfolio to be ‘Powered by ICG®’, and boasts indoor cycling’s first two-stage drivetrain, which enables the market’s most accurate (+/-1%) direct Wattrate® (Power) meter. The bike’s performance metrics are delivered to the rider via the patent-pending Coach By Color® Training Console, which vividly displays the user’s effort and power in various coloured zones.

Dani King MBE
Dani King MBE

Another giant leap on the horizon for Matrix Fitness’ cycling team

After five years’ concerted effort to develop women’s cycling, On The Drops – the management team behind Matrix Fitness-Vulpine – hopes to create a domestic professional team for British road riders to aspire to. Their ambition looks set to be rewarded with plans in place for them to become a full UCI pro team in 2015.

After working hard to secure superb elite riders, including Laura Trott MBE, and World Team Pursuit champion, Elinor Barker, the final team line-up has now been confirmed as: Laura Trott, Elinor Barker, Lucy Martin, Molly Weaver, Jessie Walker, Harriet Owen, Mel Lowther, Sara Olsson, Christina Siggaard, and Penny Rowson.

One to watch... Mel Lowther

Following two years on the British Olympic Development Programme (ODP), Matrix Fitness rider, Mel Lowther will be joining the ranks of the elite riders in 2015. The aggressive rider, known for her breakaways, has demonstrated superb form since joining the Matrix team in 2013, including securing an impressive 7th place at the recent Junior World Championships in Spain.

Mel Lowther
Mel Lowther
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