Job search
Job Search

Populous seals Chinese football infrastructure deal

The architect’s agreement with Alisports could shape the Chinese approach to sports venue design

Published in Sports Management 11 Jul 2016 issue 124
Read on turning pages | Download PDF of this issue
Alex Teixeira is one of the players to have joined a Chinese club in 2016
Alex Teixeira is one of the players to have joined a Chinese club in 2016

Alisports – the sports arm of China-based global trade platform Alibaba – has inked a strategic partnership with Populous as it attempts to build and operate “tens of thousands” of sports venues in China.

Populous has worked in China since 2000, designing sports developments such as the Nanjing Olympic Sports Centre and Zhuhai’s International Tennis Centre in the south of the country.

That work will almost certainly increase as China – and Alisports chief executive Zhang Dazhong – seeks to create a landscape of world-class sporting facilities, encouraging greater participation in sport and “bolstering the global profile of China as a sporting nation”.

Writing in his blog for the architecture studio, Populous’ China chief representative Tiric Chang said the partnership would leverage Alibaba’s online clientele of 470m users and technology development with Populous’ contacts and experience around sports strategy, marketing and events.

“The agreement to partner in this way, and to pursue projects together, has come at a time of change in the Chinese market,” he said. “While general architecture work may have slowed, the demand for specialised sports venue design, catering for professional-level organisations and events, continues to increase.”

He added that the agreement acknowledges that large-scale sports venues are “largely non-existent or long idle” in some Chinese regions.

Chang also revealed, unsurprisingly, that much of the development will revolve around football, highlighting President Xi Jinping’s love of the sport. Jinping has spoken of his desire to see China host, and win, the World Cup in the not too distant future, while clubs in the Chinese Superleague have invested heavily in recognisable foreign football talent to boost the glamour and quality of the domestic competition.

The ambition, said Chang, was a challenge considering the “limited success” China has had on the world football stage to date, although significant steps have been taken to accelerate progress. China has only been to a World Cup once in 2002.

“The Chinese Football Association has been reformed, young talent has been sent abroad to develop skills and international coaches and marquee players brought in to bolster teams in-country,” he said.

“Government officials made international news last year, declaring football a compulsory part of the national curriculum. At the same time, hundreds of millions of dollars are being spent on football infrastructure.”

Chang also highlighted the progress being made on 50,000 football academies – a project which is expected to be completed by 2025.

http://lei.sr?a=A4e7F

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: West Lindsey, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fleet, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: St Albans, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Nuneaton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Leicester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blaby, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Dunstable, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Blandford Forum, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Plymouth, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Slough, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Chichester, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ealing, United Kingdom
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Poole, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stowmarket, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Cotswold, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Sutton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stroud, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs

Catalogue Gallery

JP Lennard: Leading supplier to Commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Hotels, Holiday Parks, Schools and Universities, supplying thousands of products directly into these sectors.
JPL

Company profile

Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in association with world-class athletes and scientists.
View full profile >
More company profiles

Featured Supplier

Gympass partners with Wexer to launch on-demand workouts for operators
Gympass has launched Gympass Plus - including an on-demand platform powered by Wexer - for its 2,200+ operator partners. The platform comprises more than 500 workouts from 18 content providers including Zumba and Gaiam.
View full details >
More featured suppliers

Property & Tenders

Location: Greywell, Hampshire
Company: Barnsgrove Health and Wellness Club
Location:
Company: Derby City Council
More properties & tenders

Diary dates

13 Jun 2020
Worldwide, Various
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
More diary dates