Job search
Job Search

Promotional Feature : Keeping young people engaged in sport: O'Brien's tips to improve motivation

Sport England has recently published the results of its research to help understand what young people want from sports facilities today to keep them active as they move into adult life.

Published in Sports Management 11 Jul 2016 issue 124
Inspiring young people to participate in sport is one of the key ingredients
Inspiring young people to participate in sport is one of the key ingredients

The main point that we took from it is that even though young people are going through some big life changes such as leaving education and leaving home, sport is still high on their agendas.

Nearly 60 per cent of 14- to 25-year-olds take part in sport and exercise at least once a week, so the challenge for sports facilities is to keep that motivation going so that they continue doing so for life. These 10 suggested are broad ideas to tap into how these young people see the world, but the report has also defined them as six distinct sporting personality types: sports enthusiasts; confident intellectuals; ambitious self-starters; cautious introverts; thoughtful improvers; and everyday youths.

So think about how each of these ideas can be adapted to meet the needs of each of these types.

Change #1 Time to get digital
You might think having WiFi is not an important element of the keep fit experience but today’s young people want to be connected wherever they are.

Change #2 Personalisation is key
Making sure that you offer a varied programme that meets the needs of all the different types of personality is going to be one of the most important things to get right to keep them all engaged.

Change #3 Social connections must be strong
A good sports and leisure centre has to be the kind of place where young people feel comfortable and happy hanging out with their friends; as well as being somewhere that they think they can make new friends with like-minded people. So think of new ways to bring people together outside of the sporting activity.

Change #4 Inspiration needs to be the name of the game
Everyone likes to know they are doing well and achieving something so you need to offer the programmes and facilities that inspire people to get started but that also motivate them to keep going.

Change #5 Creativity in what’s on offer
Keep mixing it up – don’t have one programme of activities that never changes. Young people live a life of online snippets and tend to have shorter attention spans so you need to keep them coming back by being creative with your activities.

Change #6 Bright, clean and modern is a must
The facilities have to be up to par or the simple fact is that they just won’t keep coming back.

Finding a trusted partner
In order to maximise your budget and deliver high quality sports facilities, you need to engage with a specialist whose team of experts has a proven track record in designing and building sports projects to a diverse range of exacting client specifications.

O’Brien Sports delivers natural sports pitches used for rugby, football and cricket. It also supplies synthetic and Multi Use Games Area pitches, with surfaces suitable for just about every sport and user – from professional sports teams to schools and communities.

Our services
O’Brien Sports offers a full range of sports pitch services, including:
• Full design and build
• construction projects
• Synthetic and multi-use games area (MUGA) pitches
• Pitch renovations
• Natural sports pitches
• Total solutions for sports pitches
• Infrastructure, including access roads and car parks

To discuss how you can create the right sporting environment for young people in your community, contact us:

Tel: 01926 423 918
Email: [email protected] 

Sign up for FREE ezines
Sports jobs

Recreation Assistant (Dry Site)

Everyone Active
Salary: Competitive
Location: Market Rasen

Fitness Motivator

Everyone Active
Salary: Competitive
Location: Gainsborough

Cleaning Assistant

Everyone Active
Salary: Competitive pay rates
Location: Gainsborough

Senior Duty Manager - Sports Centre

Caterham School
Salary: from £32,000 + pension + benefits
Location: Caterham, UK

Recreation Assistant/Lifeguard (NPLQ required)

Everyone Active
Salary: 9.50 ph
Location: Middlesbrough

General Manager

Everyone Active
Salary:
Location: Bromsgrove

Sport Coach

New Hall School
Salary: £25,000pa-£29,000pa (year-round role)
Location: Chelmsford, UK

Duty Manager

Everyone Active
Salary: Full time position - up to £23k Circa
Location: Gainsborough

Fitness Manager

Everyone Active
Salary:
Location: Lutterworth
recruiting with sports management

Leisure and Active Wellbeing Manager

Oxford City Council
Salary: £43,060 to £44,088pa + pension + benefits
Location: Oxford, UK

Recreation Assistant

Everyone Active
Salary: Competitive salary
Location: Stratford-upon-Avon

Head of Active Health and Wellbeing

Your Trust Rochdale
Salary: £44,625 - £49,969pa + pension + benefits
Location: Rochdale, UK

Head of Leisure and Wellbeing

Your Trust Rochdale
Salary: £44,625 - £49,969pa + pension + benefits
Location: Rochdale, UK

Swim Teacher

Everyone Active
Salary: Competitive
Location: Slough

Cleaning Assistant

Everyone Active
Salary: Competitive pay rates
Location: Slough

Operations Manager

The Pickaquoy Centre
Salary: £34,544pa (pending pay award) + Local Govt pension + benefits
Location:
recruiting with sports management

Sports Development Officer

LimbPower (Charity CIO)
Salary: £24,000-£28,000pa
Location: Surrey, UK

Fitness Manager

Everyone Active
Salary:
Location: Lutterworth

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Rickmansworth, UK

Swimming Teacher

Everyone Active
Salary: Competitive rates of pay
Location: Watford, UK
Swimming Teacher jobs  duty manager jobs  Team Leader jobs  general manager jobs  recreation assistant jobs  Swim Manager jobs 
More jobs

Company profile

Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ISO standards for the medical and health and fitness industry.
View full profile >
More company profiles

Featured Supplier

seca TRU: Medical values for medical fitness
Developed for the world of medicine, tailored to the needs of modern fitness studios. The seca TRU seamlessly provides medical expertise for health-focused training with a clinically validated body composition analysis meeting the health and fitness industry's evolving demands.
View full details >
More featured suppliers

Property & Tenders

Location: Loughton, IG10
Company: Knight Frank
Location: Grantham, Leicestershire
Company: Belvoir Castle
Location: Verwood, Dorset
Company: AVISON YOUNG
Location: Hall Place House, Bexley, DA5 1PQ
Company: London Borough of Bexley
Location: 15 Concessions across the nation's forests
Company: Forestry England
More properties & tenders

Diary dates

11-14 Apr 2024
Exhibition Centre , Cologne, Germany
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
08-08 Jun 2024
Worldwide, Various
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
More diary dates