Job search
Job Search

Promotional Feature : Keeping young people engaged in sport: O'Brien's tips to improve motivation

Sport England has recently published the results of its research to help understand what young people want from sports facilities today to keep them active as they move into adult life.

Published in Sports Management 11 Jul 2016 issue 124
Read on turning pages | Download PDF of this issue
Inspiring young people to participate in sport is one of the key ingredients
Inspiring young people to participate in sport is one of the key ingredients

The main point that we took from it is that even though young people are going through some big life changes such as leaving education and leaving home, sport is still high on their agendas.

Nearly 60 per cent of 14- to 25-year-olds take part in sport and exercise at least once a week, so the challenge for sports facilities is to keep that motivation going so that they continue doing so for life. These 10 suggested are broad ideas to tap into how these young people see the world, but the report has also defined them as six distinct sporting personality types: sports enthusiasts; confident intellectuals; ambitious self-starters; cautious introverts; thoughtful improvers; and everyday youths.

So think about how each of these ideas can be adapted to meet the needs of each of these types.

Change #1 Time to get digital
You might think having WiFi is not an important element of the keep fit experience but today’s young people want to be connected wherever they are.

Change #2 Personalisation is key
Making sure that you offer a varied programme that meets the needs of all the different types of personality is going to be one of the most important things to get right to keep them all engaged.

Change #3 Social connections must be strong
A good sports and leisure centre has to be the kind of place where young people feel comfortable and happy hanging out with their friends; as well as being somewhere that they think they can make new friends with like-minded people. So think of new ways to bring people together outside of the sporting activity.

Change #4 Inspiration needs to be the name of the game
Everyone likes to know they are doing well and achieving something so you need to offer the programmes and facilities that inspire people to get started but that also motivate them to keep going.

Change #5 Creativity in what’s on offer
Keep mixing it up – don’t have one programme of activities that never changes. Young people live a life of online snippets and tend to have shorter attention spans so you need to keep them coming back by being creative with your activities.

Change #6 Bright, clean and modern is a must
The facilities have to be up to par or the simple fact is that they just won’t keep coming back.

Finding a trusted partner
In order to maximise your budget and deliver high quality sports facilities, you need to engage with a specialist whose team of experts has a proven track record in designing and building sports projects to a diverse range of exacting client specifications.

O’Brien Sports delivers natural sports pitches used for rugby, football and cricket. It also supplies synthetic and Multi Use Games Area pitches, with surfaces suitable for just about every sport and user – from professional sports teams to schools and communities.

Our services
O’Brien Sports offers a full range of sports pitch services, including:
• Full design and build
• construction projects
• Synthetic and multi-use games area (MUGA) pitches
• Pitch renovations
• Natural sports pitches
• Total solutions for sports pitches
• Infrastructure, including access roads and car parks

To discuss how you can create the right sporting environment for young people in your community, contact us:

Tel: 01926 423 918
Email: [email protected] 

Sign up for FREE ezines & magazines
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bristol, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bristol, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Yateley, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bournemouth, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Ashfield, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fareham, United Kingdom

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Swindon, Wiltshire, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Hatfield, Hertfordshire, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £19,775 per annum
Location: Cambridge, Cambridgeshire, UK
recruiting with sports management

Skills Developer

GLL
Salary: Up To £29,574 per annum
Location: South West England, UK

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Reading, UK

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Reading, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £19,775 per annum
Location: Cambridge, Cambridgeshire, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £19,775 per annum
Location: Cambridge, Cambridgeshire, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £9.00 per hour
Location: Bath, Somerset, Bath, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Chesham, Buckinghamshire
recruiting with sports management

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £16,696 per annum
Location: Whitehaven, Cumbria, UK

Casual Activity Staff

Circadian Leisure Trust
Salary: £6.97-£8.21
Location: Bristol, UK

Party Host

Circadian Leisure Trust
Salary: £6.97up to £8.21 per hour
Location: Bristol, UK

Aquatics Manager

Legacy Leisure
Salary: Competitive
Location: Cardiff, UK

Active Lifestyle Apprentice

Circadian Leisure Trust
Salary: Competitive
Location: South Gloucestershire, UK

Duty Manager

Legacy Leisure
Salary: Competitive
Location: Thatcham, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Ealing, London, UK
training with sports management

Fitness Instructor

Vibrant Partnerships
Salary: £20,700-£23,000
Location: Edmonton, London, UK

Sports Manager – Temporary

Wales National Pool Swansea Ltd
Salary: £24,799 pro rata per annum (SCP 26)
Location: Swansea, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £18,305 per annum
Location: Bath, Somerset, Bath, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £8.21 per hour
Location: Penrith, Cumbria, UK

Assistant Manager

GLL
Salary: Up to £34,966 per annum (based on 40 hours p/w)
Location: Swindon, Wiltshire, UK

Assistant General Manager

The Gym Group
Salary: Competitive salary plus benefits
Location: Wandsworth, London, UK

Business and Partnerships Manager

Bournemouth University
Salary: £29,515 - £34,189 (per rota) per annum
Location: Bournemouth, UK
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Read more >
Opinion: Collaboration vs aggregation - what’s the difference?

Catalogue Gallery

JP Lennard: Leading supplier to Commercial Swimming Pools, Leisure Centres, Health & Fitness Clubs, Hotels, Holiday Parks, Schools and Universities, supplying thousands of products directly into these sectors.
JPL
More catalogues

Video Gallery

TVS Sports Surfaces
Established in 2009 as a specialist supplier of noise and vibration solutions, The TVS Group has successfully evolved into four key strategic divisions; TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics.
Visit website
More videos

Company profile

Company profile: Charles Lawrence
Charles Lawrence Surfaces has been at the forefront of the artificial sports surfacing industry since 1975, making it one of the most respected and long established names within the sector.
View full profile >
More company profiles

Featured Supplier

Incorpore: Creating a fitter, happier and more productive workforce
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
View full details >
More featured suppliers

Diary dates

05-06 Sep 2019
TagusPark, Oeiras, Portugal
21-22 Sep 2019
Locations worldwide,
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
More diary dates