MiTonics shakes it up

MiTonics’ recovery shake-dispensing machine system is to be rolled out across RFL Management clubs, thanks to a successful trial at its Marlow club in Buckinghamshire. Since the club switched to MiTonics, its daily sales of protein shakes have increased from five to 20. MiTonics, which is also available in Nuffield Health gyms, mixes a tailored protein shake according to the training goal and lean body mass of the individual gym member. Options include Lean Performance designed for tone and definition, Muscle Gain, designed for size and strength, and Diet Meal Replacement which is designed to help members with their weight loss.

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MiTonics shakes it up

Body Plus meals sign new deals

Body Plus Nutrition has announced a new deal with Nuffield Health and Soho Gyms to supply its range of nutritionally balanced, pre-packed ready meals into the chains. The brand has also added new products to its weight loss range and is introducing a new menu change for customers every eight weeks. It offers four ranges: Body Plus + designed to support diets that target muscle gain, Body Plus =, designed to support diets that target maintenance; Body Plus-, designed to support diets that target fat loss and Body Plus V, designed to support high protein vegetarian diets. Body Plus Nutrition meals retail at £4.99.

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Body Plus meals sign new deals

Maximuscle gets a rebrand

Sports nutrition brand Maximuscle, part of GSK, has been renamed Maxinutrition as part of a long term strategy to broaden the relevance and appeal of protein. The traditional Maximuscle products will be rebranded and divided into four ranges: Recover and Rebuild; Mass and Size; Strength and Power; and Lean Definition. The rebrand is supported by a consumer campaign, feedyourmuscles, which uses real people to demonstrate the difference protein makes to them when they exercise.

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Maximuscle gets a rebrand

Multipower Sportsfood’s light protein drink

European Sports Nutrition Company Atlantic Multipower has developed Fit Protein Lite, with 80 per cent fewer carbs and sugars than Multipower’s original Fit Protein drink. Containing 40g of milk protein, Fit Protein Lite is a low carb, low fat protein shake formulated to support muscle building, recovery and losing weight. Fat content is 1g per bottle and the drink supplies muscle building proteins and nutrients for after workouts or as a meal replacement. The drink retails
at £3.85 for a 500ml bottle and comes in chocolate, vanilla and strawberry flavours.

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Multipower Sportsfood’s light protein drink

Bare Naked nutrition

Bare Naked Foods has introduced protein noodles to extend its range of low carb, gluten-free products for weight management and fitness training. Available for gyms to retail and serve in their cafes, the Bare Naked Protein Noodles contain 16 calories per 100g, and are made using the Asian-grown Konjac plant. “Protein Noodles from Bare Naked Foods are for fitness enthusiasts and athletes to increase their protein intake whilst keeping an eye on the carb content”, said Ross Mendham, managing director of Bare Naked Foods. “However, protein is also crucial for those people looking to lose weight. The fewer calories a person consumes, the more calories should come from protein to prevent the body from consuming muscle mass for energy.”

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Bare Naked nutrition

Flapjacks for taste

Whey and Oat Crisp Flapjacks are the latest product from The Protein Works. Made from 100 per cent whey isolate, the flapjacks are formulated to provide protein content as well as being tasty. Co-founder Nick Smith said: “We purposely set out to make a bar that was unrivalled in terms of protein content, texture and taste.” The Whey and Oat Crisp Flapjacks are available in Dark Choc Chunk and Cherry Almond varieties.

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The Protein Works Flapjacks

Have your seconds First

Protein First has developed a range of protein ice creams with help from food industry experts and Teesside University. The ice creams are fortified with vitamins and minerals and are available in three flavours, French Vanilla, Wild Strawberry and Chocolate Hazelnut. Graham Woods, managing director of Protein First said: “The whey protein isolate in our ice cream is an excellent source of all the essential amino acids and the richest source of branched chain amino acids,?which are particularly important for muscle protein synthesis and ensure it is rapidly digested and absorbed by the body, making our ice cream the ideal protein supplement post exercise.”

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Protein ice creams from Protein First

Hyperice launches Ice Compression Technology

Hyperice USA has created a two-part system for treatment of sports injuries. Available for gyms to retail, the Hyperice device is composed of an ‘Ice Cell’ and a ‘Compression Wrap’, that work together to combine compression and cold therapy. Ice is loaded into the cell and as it melts, pockets of air build up, creating a barrier between the ice and the compression wrap. The compression wrap maintains pressure on the ice and forms a cast around the injured areas. There are five Hyperice products in the range: Utility, Shoulder, Extended Shoulder, Knee and Back. Hyperice is represented in the UK by Solutions for Sport.

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Hyperice launches Ice Compression Technology