International beauty and spa therapy standard setter CIDESCO has deemed Saturday, 9 September International Beauty Day and aims to celebrate inner and outer beauty around the world and raise awareness for the importance of the beauty industry as a whole.

CIDESCO will be asking members and the public to share their own personal definition of what beauty is. The campaign will see countries globally using the hashtag #InternationalBeautyDay to share their definitions of beauty through words, images and video content. This will then be collated into CIDESCO’s exclusive ‘International Beauty Dictionary’, providing insight into the beauty industry worldwide and bringing together the collaborative ideas from its students and clients in countries far and wide.

As well as sharing their thoughts on what ‘beauty’ means, CIDESCO are encouraging schools and members to get involved by offering beauty treatments to hard-working professionals, arranging special ‘one day only’ offers and providing introductory talks on the diplomas and courses their schools offer.

“The beauty industry is extremely valuable as it helps people across the world look and feel good, inside and out,” said Anna-Cari Gund, CIDESCO International president. “International Beauty Day is a fantastic opportunity to celebrate how CIDESCO has affected the lives of our schools, students and members worldwide.”