Job search
Job Search
Latest news
More news: (showing 1 - 20 of 12931)           
UK only International

Activity Alliance campaign looks to 'call time on negative perceptions'

By Tom Walker    16 Jul 2019
The Who Says? campaign looks to dispel negative perceptions about disability, inclusion and sport
Negative experiences should not be allowed to continually shape disabled people’s lives
– Barry Horne

A new national campaign looks to dispel negative perceptions about disability, inclusion and sport.

Charity Activity Alliance (formerly the English Federation of Disability Sport) has launched the "Who Says?" initiative, which aims to empower people – on and off the field of play – to challenge their own and others’ perceptions disability sport.

"For far too long disabled people have faced misconceptions and presumptions on what is and isn’t possible, including in sport," the organisation said in a launch statement.

"We want to move the conversations on, open people’s minds and shift out-dated views on disability. 'Who says?' gives positive evidence that replaces these negative ideas."

The campaign was created partly in response to the charity’s recent research, which explored non-disabled people’s attitudes on inclusive activity.

The findings show how a lack of understanding could be causing long-lasting barriers for disabled people, leading to inactivity.

"For the least active audience in our country, people’s attitudes can make or break activity experiences," the charity states in the report (to download and read the report in full, click here.

Previous research has shown that disabled people are twice as likely to be physically inactive as non-disabled people, with the main barriers to being active being psychological, logistical and physical.

Other findings include that, while only 14 per cent of non-disabled people are aware of having previously taken part in sport with disabled people, three quarters (73 per cent) of non-disabled people are open to the idea.

“Negative experiences should not be allowed to continually shape disabled people’s lives," said Barry Horne, CEO for Activity Alliance.

"This campaign aims to replace misconceptions with reality.

"If we truly want everybody to benefit from being active, then we need to call time on negative perceptions. The positive messages in our campaign provide a fresh and authentic view of the sports world.

"We are asking you to join us in creating a movement built solidly on equality, freedom and choice.”

To kick off the campaign, Activity Alliance has produced a series of films challenging some of the existing perceptions of disability sport. These include the notion that a sport is not "real sport" if you have to adapt it and that disabled people aren’t competitive.

“We are delighted to see the launch of the Who Says campaign which will challenge negative-perceptions disabled people face when getting active while encouraging people of all abilities to get active together," added Adam Blaze, Sport England’s strategic lead for disability.

"Views that disabled people don’t want to join in might get hurt or that everyone can’t take part together are just some of the perceptions that prevent disabled people from being active.

"The campaign tackles these myths head-on showing that we can all do more to break down the barriers and challenge negative perceptions facing disabled people wanting to get involved in sport and physical activity.”

The first campaign phase will run for six weeks and the Activity Alliance is encouraging organisations to get involved in the campaign by posting their own experiences using the #WhoSays hashtag on social media.

Activity Alliance  disability sport 
Sign up for FREE ezines & magazines
Related news
Sports jobs
Everyone Active
featured job

Swimming Teachers

Everyone Active
Salary: Competitive hourly rate
Job location: Nationwide

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: St Albans, United Kingdom

Duty Manager

Legacy Leisure
Salary:
Location: Windsor, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Shadwell, East London

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Barnet, North London

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Rossmore, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Nuneaton, United Kingdom

General Assistant

Legacy Leisure
Salary: £5.60 - £8.21 per hour
Location: Nailsea, UK

Duty Manager

Everyone Active
Salary: Competitive Salary
Location: Bishop's Stortford, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Ruislip, UK
recruiting with sports management

Leisure Team Member Apprentice

GLL
Salary: Up to £22,008 per annum
Location: Barnet, UK

Senior Recreation Assistant (Lifeguard)

GLL
Salary: Up to £23,894 per annum
Location: Barnet, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Brixton, London, UK

Sales and Fitness Manager

Lex Leisure
Salary: Competitive
Location: Erith, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £10.55 per hour
Location: Shepherd's Bush, London, UK

Duty Manager

Everyone Active
Salary: Competitive salary
Location: Alton, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Middlesbrough, United Kingdom
recruiting with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Fleet, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Watford, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Washington, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Stratford Upon Avon, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Alton, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: West Lindsey, United Kingdom

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Spelthorne, United Kingdom
training with sports management

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bordon, United Kingdom

Swim Manager

Everyone Active
Salary: up to £23k based on experience
Location: Stratford-upon-Avon, UK

Gymnastics Coach

Everyone Active
Salary: Competitive
Location: Bishop's Stortford, United Kingdom

Community Sports Officers

GLL
Salary: £25,655
Location: Hammersmith, London, UK

Marketing Executive

Parkwood Leisure
Salary: £25,000 to £28,000 per annum
Location: Worcester, UK

Recreation Assistant (Lifeguard)

GLL
Salary: Up to £22,008 per annum
Location: Hackney, London, UK

National Group Exercise Manager

The Gym Group
Salary: Competitive Salary and Benefits
Location: Nationwide, United Kingdom
lifeguard jobs  swimming teacher jobs  recreation assistant jobs  apprenticeships jobs  personal trainer jobs  Gymnastics Coach jobs  duty manager jobs  assistant manager jobs  general manager jobs  assistant general manager jobs  Catering Assistant jobs  Customer Services Advisor jobs 
More jobs
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Read more >
Opinion: Collaboration vs aggregation - what’s the difference?

Video Gallery

Wattbike
Introducing two new products to our commercial fleet.
Visit website
More videos

Company profile

Company profile: UK Trade & Investment
UK Trade & Investment is the government department that supports UK companies to trade internationally and helps overseas businesses to set up in the UK.
View full profile >
More company profiles

Featured Supplier

 Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
View full details >
More featured suppliers

Diary dates

05-06 Sep 2019
TagusPark, Oeiras, Portugal
21-22 Sep 2019
Locations worldwide,
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
15 Oct 2019
Loughborough University, Loughborough, United Kingdom
More diary dates