A new collaboration between the Swiss Alchimie Forever skincare brand and the art world has been launched, with the UK-based Hayward Gallery shop believed to be the first museum shop in the world to stock skincare products.

The products have been developed under the umbrella title of Alchimie Forever and include a day cream and night cream, entitled Lights On and Lights Off.

These are displayed in the shop with a photo piece of the same name by Martin Creed. Marc Horowitz has also created a video of courting male and female feet, inspired by Alchimie Forever’s foot cream.

The Alchimie brand was created in 2003 at the Forever Laser Institut in Switzerland by doctors Luigi and Barbara Polla. Prior to this, in 1991, the Polla family opened the Analix Forever gallery in Geneva, to promote young artists including Sarah Lucas and Martin Creed. Details: alchimie-forever.com

PICTURE: A Swiss Kiss by Italian artist Andrea Mastrovito